Lost 24 places with one keyword
-
Hi All,
Hope I could get some help. Moz has just finished crawling 1 of our 4 business sites and one of our keywords has dropped 24 places (21st to 45th).
Is this the new algorithm at play? (our site is responsive)
Cheers
-
First of all David, I would wait until the next refresh before making any decision on what could / couldn't have caused this. The MOZ tracker might have just caught the SERP in the middle of a bit of a Google dance, so it may return to where it was originally.
If not, then we can look at other alternatives - it certainly doesn't sound like changing the page title as you suggest, could do this.
Cheers,
Andy
-
Hi Andy,
Im using the keyword rankings tool in Moz. I first saw the drop today after the crawl compared to last week. I have made a change yesterday as the Page title wasnt correct (it was some random content) and the meta descirption was the same content as the page title - neither which included the keyword that im targeting.
Hope this is the right direction ?
Cheers
-
Great - Thanks as always mate
-
Hi David,
Very difficult to say with any degree of certainty. There is so many reason why this could be but if you are seeing the drop in rankings on a desktop machine rather than mobile, it won't be the mobile algorithm.
When did you first see the drop? What are you using to do your tracking? Have you made any changes to the site recently or undertaken any off-site work such as link building?
Cheers,
Andy
-
Hi David
I would line up the drop with the algorithm history; from there you can assess the following:
-
Do I need to do a content audit?
-
Do I need to do a backlink audit?
-
Are my issues mobile related?
-
Just because a site is responsive doesn't mean there arent other issues
-
Do I need to look into my local SEO?
If it was a recent drop (within the last week) I would say it's probably based on mobile, but you would have to check your mobile traffic in your Google Analytics.
I would specifically look into that page and check your Google Webmaster Tools to see if any other issues have been happening or seen. Make sure your on-site SEO is on point, content is well kept and optimized, look into your backlinks (and your competitor's who may now be ranking - this is to be used as a guide - not a copycat), and you should find out pretty quick where the issue is.
Hope this helps! Good luck!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One page templates
Hi, I have in plan to implement One-page template (http://shapebootstrap.net/wp-content/plugins/shapebootstrap/demo.php?id=380) is someone have experience how this type of page have SEO problems? Best regards
Technical SEO | | komir20040 -
Google place listings and search results- quick question.
Has anybody else noticed that they are ranking better on 'places' yet they have dropped off in the actual search results? We've had no message through webmaster tools. The same seems to have happened to our competitors.
Technical SEO | | onlinechester0 -
Single Keyword Penalty?
Hi guys, I recently taken over SEO for strikebowling.com.au and I'm stumped to what has happened with the keyword 'Bowling' for the home page. Historically they have been ranking 5-6 for the year and they do come up in the local results. Start of September, bang they drop out of the top 100 for Bowling. No other words seem to be effected. However the keyword 'Bowling Alley' did improve around the same time for an internal page. What could have happened? A single keyword penalty? No messages in Webmaster tools No dodgy link building Look forward to some theories. Regards, Corey
Technical SEO | | LoudClear0 -
Penalty on two primary keywords
Hi Seomoz, I have been strugling to get www.texaspoker.dk out of what seems to be a keyword specific penalty (we are on page 5 on "poker" and "online poker"). First I thought it was Penguin related, but I'm not so sure any longer. I have removed all the bad links to my site possible (it's not easy to get other people to remove links, I can tell you), and I have reported all the links that I would like google to "ignore" (reconsideration request) ... all in all I have requested for reconsideration 5 times, and - despite some small changes - I got the same answer every time. We violate the quality guide lines and we should be looking for unnatural links pointing to our site. If any one - by having a look at our site - have any idea what could be wrong, please don't hold back, we would love to hear your point of view. Right now we are in the middle of making our partners take off their site wide links to us (the partners you'll find if you click the flags to the right in the top of the home page). On Texaspoker.dk we only link to the partners from the home page, but maybe we should consider to take of even these links? No one is really clicking on them anyway. Another thing, which is only under consideration, is to ask our partners from Betxpert.com (with whom we have exchanged our news feed - you will find their feed if you schroll down the home page) to set the feed to "no follow" and do the same our selves. What do you think of this thought? As far as I can see, there is nothing wrong with the on page optimization, but maybe some one can see what I don't see? Again - what ever thoughts you guys may have - shoot ... i'm ready to take all bulets 🙂 Thanks in advance! Nicolai, Texaspoker.dk
Technical SEO | | MPO0 -
Link Profile, is the keyword ratio too high?
Hi, Our website (www.NutritionMission.co.uk) has dropped from 6 to 30 in the ranking for our main keyword (Nutritional Therapy). Pulling a spreadsheet off of all the inbound links looks like 41% of anchor text is related to Nutritional Therapy. Is this ratio too high for the new google update? There are also a lot of directory submissions from the SEO people we were paying before. Anyone point me on the right track to get some idea to how to work things out? ie. add more links to ratio of anchor text is lowered etc. Kind Regards, Ian.
Technical SEO | | ianwr0 -
Sudden SERP stop for main keyword.
Hey guys, I have a website with about 30 Google indexed pages. Most of my pages are perfoming well for my keywords. My homepage recently started doing extremely well. Number 4 overall for a highly competitive keyword/niche. Then after a week it dropped completely off the map. It still shows for secondary and tertiary keywords. But my primary keyword does not rank anywhere. I checked as deep as 50 pages. It's been 3 weeks now. Any ideas of what might have happened? Is there really a sandbox? Could I maybe have been Panda slapped? Or do you think it is more likely just a technical/SEO issue. It just seems odd that it jumped so high and then disappeared??
Technical SEO | | VictorVC0 -
Google Places - need to update
I've got a client who verified their Google Places listing years ago, and noone knows who so I can't access it. The business is now moving and I need to update the address. What should I do? thanks
Technical SEO | | garymeld0 -
Keyword stuffing
I'm working on this page at the moment - http://www.gear-zone.co.uk/berghaus-bid6.html. The keyword we're going for is, unsurprisingly, 'Berghaus'. The SEOmoz on page report has flagged up a possible issue with keyword stuffing as the term is mention around 25 times. Is it worth altering this, which could be quite tricky as a lot of the page is dynamically generated? Thanks!
Technical SEO | | neooptic0