Google Webmaster Keyword Significance.

[jcarter]

In my google webmaster tools the most significant keyword google attaches to my site is word 'VAT' as in, Value Added Tax. Followed by Basket.

I can see why this is, as the word VAT and Basket is on every product page, but it really is not a keyword I want to target.

Does this have any negative effect on other keywords I am targeting? What should I do about  this?

Here is the site: https://www.loveelectronics.co.uk

[KeriMorgret]

On a forum site I have, "post" is one of my most common words. My personal opinion is that I wouldn't worry about it too much as long as some of the other stuff IS on target, and you're also not seeing signs that your site is hacked (it is time to get worried if you see pharma words as significant keywords).

[RyanPurkey]

Making the phrase "inc VAT" into an image that still looks just the same but isn't indexed via the text search would make it go away.  But if every price includes VAT, why don't you just say, "All prices include VAT," and be done with it?

[jenny05]

My newbie thought is it's fine to have VAT on every page, but if webmaster tools thinks that your site is about VATs so there needs to be more content to tell google otherwise.  The only way to tell google what your site is about is through the content.

EGOL - how did I do

[jcarter]

Hello,

I can't turn the VAT into an image, that makes no sense. I have to mention the VAT on each product, however I dont want it to focus on it as a keyword.

What I mean is, will this effect other keywords I am targeting?

Thanks.

[EGOL]

It sounds like you are talkin' more about taxes than about your products. 

[RyanPurkey]

That part of Google's webmaster tools is a bit crude, but if you want to get rid of that bit of text (as it's not helping you anyways) you could turn it into an inline image next to the price.