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    5. What is the best address format to display for a buissness for SEO?

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    What is the best address format to display for a buissness for SEO?

    Local Listings
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    • nat88han
      nat88han last edited by

      There is a new location opening soon and would like to set up local pages for it.  What is the best/most SEO friendly way to write out the physical address?

      I looked on USPS and they show:

      7227 W GRAND PKWY S
      RICHMOND TX 77407

      But local businesses seem to have the West and South written out:

      7301 West Grand Parkway SouthRichmond, TX 77407Is there a best practice for this, or does it not make much of a difference as long as the website/local listings all match exactly?  Not sure about writing out "West" or using "S." for the cardinal direction.

      1 Reply Last reply Reply Quote 0
      • MiriamEllis
        MiriamEllis Subject Expert last edited by

        Hi Nathan,

        I recommend going with USPS version. I use SmartyStreets.com to look these up. Also, recommend you check out Nyagoslav Zhekov's recent post on acceptable NAP:

        http://www.whitespark.ca/acceptable-google-maps-nap-abbreviations-and-variations

        1 Reply Last reply Reply Quote 1
        • PatrickDelehanty
          PatrickDelehanty last edited by

          Hi there

          I would write out the word "West" / "North" / "East" / "South" just to avoid confusion. Search engines will be able to pick this up either way, but just make sure you are consistent.

          Here are some resources to check out:
          How to Have a Successful Local SEO Campaign in 2015
          How to Perform the Ultimate Local SEO Audit

          I would also take a look at Moz Local - it helps you manage and change your listings quickly and efficiently.

          Hope these give you a bit more guidance! Good luck!

          1 Reply Last reply Reply Quote 1
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