How to SEO to make "phones-ring"
-
What to do to make "phones-ring". How will make this happen?
-
Making phone rings - is the goal most clients want from SEO.
Here are the SEO related steps I take to ensure the most calls, and the ability to track them back to SEO and website efforts:
- Add Phone Number in Top Right Header of All websites
- Setup a Dedicated 'Conversion' Landing page with a big call to action and phone number. The phone number should be setup using a call tracking service like https://calltrackingmetrics.com/ (that one's my favorite $5/number per month)
- Run a Google Adwords campaign to the landing page above
- Report to Client OR your internal business team the result each month. Tweak and tune to get better results.
Those are the main steps I do for each of my client accounts to get the phone ringing, and make sure it's tracable back to the SEO/online marketing efforts.
The end goal of course is to show clients that an increased investment in SEO leads to more calls! Than everyone wins
Hope that helps
-
Hi there, thanks for your question! Are you seeking SEO tips on how to literally increase phone calls to your business? Or tips on leveraging SEO to gain new leads in general (including those that come in via email and online submission forms)?
-
I think you will need to clarify your question! it is not very clear.
I you are asking how to make code in order to call a number if someone clicks on it you can use:
[Call me!.](tel: 020-716541333)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Javascript and SEO
I've done a bit of reading and I'm having difficulty grasping it. Can someone explain it to me in simple language? What I've gotten so far: Javascript can block search engine bots from fully rendering your website. If bots are unable to render your website, it may not be able to see important content and discount these content from their index. To know if bots could render your site, check the following: Google Search Console Fetch and Render Turn off Javascript on your browser and see if there are any site elements shown or did some disappear Use an online tool Technical SEO Fetch and Render Screaming Frog's Rendered Page GTMetrix results: if it has a Defer parsing of Javascript as a recommendation, that means there are elements being blocked from rendering (???) Using our own site as an example, I ran our site through all the tests listed above. Results: Google Search Console: Rendered only the header image and text. Anything below wasn't rendered. The resources googlebot couldn't reach include Google Ad Services, Facebook, Twitter, Our Call Tracker and Sumo. All "Low" or blank severity. Turn off Javascript: Shows only the logo and navigation menu. Anything below didn't render/appear. Technical SEO Fetch and Render: Our page rendered fully on Googlebot and Googlebot Mobile. Screaming Frog: The Rendered Page tab is blank. It says 'No Data'. GTMetrix Results: Defer parsing of JavaScript was recommended. From all these results and across all the tools I used, how do I know what needs fixing? Some tests didn't render our site fully while some did. With varying results, I'm not sure where to from here.
Intermediate & Advanced SEO | | nhhernandez1 -
"WWW" versus non "WWW" on domain
We plan on migrating our site to a new shorter domain name. I like the idea of removing "www" to gain an additional 3 letters in the URL display. Is there any disadvantage of doing so from a technical or SEO perspective? Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan0 -
Are HTML Sitemaps Still Effective With "Noindex, Follow"?
A site we're working on has hundreds of thousands of inventory pages that are generally "orphaned" pages. To reach them, you need to do a lot of faceting on the search results page. They appear in our XML sitemaps as well, but I'd still consider these orphan pages. To assist with crawling and indexation, we'd like to create HTML sitemaps to link to these pages. Due to the nature (and categorization) of these products, this would mean we'll be creating thousands of individual HTML sitemap pages, which we're hesitant to put into the index. Would the sitemaps still be effective if we add a noindex, follow meta tag? Does this indicate lower quality content in some way, or will it make no difference in how search engines will handle the links therein?
Intermediate & Advanced SEO | | mothner0 -
Only ranking well when "UK" is added to search term
Hi, what does it mean when a lot of our keyword phrases rank only when "UK" is typed in the search term? For example:
Intermediate & Advanced SEO | | Solid_Web
"boxes" (not in top 50)
"boxes UK" (38) "big storage boxes" (45)
"big storage boxes UK" (33) We haven't attempted to SEO the pages for search terms with "UK" appended to them. Our domain is a co.uk domain. So, what reasons could there be that are we ranking in such a way?0 -
Social Impacts on SEO? How to Do this?
I'm new in SEO and heard by one of my friend that social signals are important for SEO of a website. If people have shared a website's url on their twitter, then it will automatically get rank in google. Is that true and how google sees this social sharing? and how can I do this for my website?
Intermediate & Advanced SEO | | hammadrafique0 -
Site appears with ".com" but not without it
Hi, When I search for my site www.docslinc.com as "docslinc.com" the results on the SERPS have the home page and the site map but not the other indexed pages. The other issue occurs when I search for the company name alone "docslinc", the homepage does not show up at all, and some of the other pages show up. I have looked all over the place and cannot find an answer. I have checked the onsite optimization and it all seems to be correct. Any suggestions would be amazing. Thanks, zulumanf
Intermediate & Advanced SEO | | zulumanf0 -
Frames and SEO
In the old days frames were a problem because they could end up being orphaned pages that get indexed and appear in the SERPS but had to navigation so they were useless. Are frames still a problem with Google and if so what are the suggested solutions?
Intermediate & Advanced SEO | | siteoptimized0 -
Hidden Content with "clip"
Hi We're relaunching a site with a Drupal 7 CMS. Our web agency has hidden content on it and they say it's for Accessibility (I don't see the use myself, though). Since they ask for more cash in order to remove it, the management is unsure. So I wanted to check if anyone knows whether this could hurt us in search engines. There is a field in the HTML where you can skip to the main content: Skip to main content The corresponding CSS comes here: .element-invisible{position:absolute !important;clip:rect(1px 1px 1px 1px);clip:rect(1px,1px,1px,1px);} #skip-link a,#skip-link a:visited{position:absolute;display:block;left:0;top:-500px;width:1px;height:1px;overflow:hidden;text-align:center;background-color:#666;color:#fff;} The crucial point is that they're hiding the text "skip to main content", using clip:rect(1px 1px 1px 1px), which shrinks the text to one pixel. So IMO this is hiding content. How bad is it? PS: Hope the source code is sufficient. Ask me if you need more. Thx!
Intermediate & Advanced SEO | | zeepartner0