International SEO with 27 TLD`s
-
Hi Guys!
Would like to have your expert opinion on the structure of a big international company.
They are active over 27 regions, with all their own local TLD website.
Some of them are translated, but most of them are in English (big duplicated content, you know it).Next to that they have a webshop on 4 subdomains of theses 27 local TLD's.
In my opinion it would be best to merge them all back to the .com domain and set-up a 301 redirect for all local TLD`s.
However what is your opinion on these 4 webshops? should I make them in the following structure : .com/region/shop (for example .com/fr/shop)Thanks for the feedback!
Kind Regards
S.
-
Hi S.
Good issue you have here. I agree with your sentiment below, if you can't maintain separate ccTLDs, they might not be right for you. I am not saying don't do it, as a ccTLD is a strong signal still, but if it doesn't work for you, the structure you mentioned works just fine.
Just to make sure you have the right structure though, can you visit my tool here, answer the questions, and let me know what the result is? It's the best way I have found for determining international site structure.
Once you have that, we can discuss what the right structure is for you.
Kate
-
Hi there
You will still need to differentiate the content on the website based on the location and language you are trying to capture, regardless if it's on the same site or not. If you sort the site, even then you will still need to categorize content. For example:
www.example.com
www.example.com/uk/
www.example.com/fr/
www.example.com/es/
www.example.com/ru/
etc.or
es.example.com
fr.example.com
ru.example.com
etc.That being said, look into the information that I sent prior as this will help you structure your site and tell search engines where section targets what audience - UK english and US english are still two different languages in crawlers eyes as they are two different regions with two different audiences.
Good luck!
-
Hi Patrick,
Thank you for your input.
Local listings are not really important.
The main goal is to increase online visibility for all regions.
The market is not really competitive.
Hardest part will be to manage all regions centrally as they do not have the manpower nor budget to optimize each cctld.Next to that there will be no difference in the us website and the uk website so it will be hard to use canonical lang tags for that.
I was thinking of putting them all under the .com domain and sort them by language.kr
S.
-
Hi there
Ideally, if you have different regions, you should have different areas of your site dedicated to that region. I would focus on the following items:
Use hreflang for language and regional URLs (Google)
International SEO (Moz)
International SEO Checklist (Moz)
How to Tell Bing Your Website's Country and Language (Bing)Do not merge and 301 redirect, that is a bad user experience, especially if you have local listing links.
Also, set up individual Webmaster Tools for each section and look to Country Target those sections.
Let me know if you have any questions or comments - good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for an SEO Mentor
I do in-house marketing for a medium sized luxury architectural design firm. I have a good understanding of the moz platform and general SEO but would like to findsomeone to provide regular guidance and answer some specific questions regarding our SEO. Specifically, we want advising on keywords, blog content, and link building. Ideally we'd like to engage a consultant (remotely) on an hourly basis. We'v have had very poor experiences with big SEO firms so that’s definitely not something we’re looking for. Best,
Intermediate & Advanced SEO | | WorkshopAPD
Caio0 -
International SEO Options?
Hi we currently have a site which is a example.com domain in the Australian market (we have geo-targeted to Australia within search console). We are looking to expand to United States. I have added the potential options down below, just wondering which one you guys think would be best from a SEO and practical standpoint? Or if there are other options i should consider? Option 1 The Australian domain is strong so this option takes this into consideration. Keep example.com (Australian) Add on: Sub-Directory for US Which would be: example.com/us/ In Search Console set the sub-folder to target US and also setup hreflang tags. Setup the US site on the sub-directory. Option 2 Add sub-folders for both Aus and US example/au/ (Australian)
Intermediate & Advanced SEO | | jaynamarino
example/us/ (United States) Setup hreflang targeting. Cons
Need to set up redirects for the current site to new location which is .com/au/ might also see drop in performance due to redirects. Cheers.0 -
Few question about SEO
HI guys, I have few questions and I always find good answer here. I tried many SEO companies some very expensive and well known some with medium prices and some from India. I’m not an SEO expert but I always get the same things from SEO companies. They're saying you have to stay with us for few months before you’ll see any results. I completely understand however I don’t see the result on the end.1. What exactly Do I need SEO company for, after I do on page optimisation if they don’t work on proper backlinks. Just letting you know I’m getting content from other people.2. Is there something else which is really important after your page is optimised than backlinks? Or we should fully focus on get backlinks from customers, guest post, sharing on social media etc. to increase our DA and PA?3. Any advice about some individual or company who is good in backlink services?
Intermediate & Advanced SEO | | Lukas-ST
Thank youLukasThanks a lot.Lukas0 -
What can you do about negative SEO?
We have a list of 240 domains (look exactly the same) linking to our site for a certain keyword. over 3000 links in total. It means that 50% of our keywords are this keyword and it's not a branded keyword which can affect us in the long term. I have done a WHOIS search and found a name, email and number. Vikas Kumar. I linkedin searched him and found his "legit" SEO site which has EXACTLY the same registration details as the spam sites. I emailed him and he said it would cost 5$ a link removal. I phoned him and he DENIED these emails. He then denied owning these sites etc. We have disavowed them but the anchor text % is still affecting us. Is there anything we can do? I know negative SEO isn't illegal but it's really frustrating. Anyone else had any problems with this type of thing?
Intermediate & Advanced SEO | | AndyB_UK1 -
SEO transfer to new website
My website currently has some strong SEO and i will be re-developing the website on a wordpress platform...which will change many of the existing URL. Will this affect the current pages that are well indexed in Google? Does using Wordpress or changing the URL extension (.html to .php) make a difference? If i want to make a clean transition without effecting our existing SEO...what are some essential steps i need to take? Example. Current page is www.mydomain.com/name.html .... and the new URL would be www.mydomain.com/product/name.php Thanks
Intermediate & Advanced SEO | | Souk0 -
Negative SEO + Disavow
My site is very new (~1 years old), but due to good PR we have gotten some decent links and are already ranking for a key term. This may be why someone decided to start a negative SEO attack on us. We've had less than 200 linking domains up until 2 weeks ago, but since then we have been getting 100+ new domains /day with anchor texts that are either targeted to that key term or are from porn websites. I've gone through the links to get ready and submit a disavow... but should I do it? My rankings/site traffic has not been affected yet. Reasons for my hesitations: 1. Google always warns against using the disavow, and says "you shouldn't have to use it if you are a normal website." (sensing 'guilty-until-proven') 2. Some say Google is only trying to get the data to see if there are any patterns within the linking sites. I don't want the site owners to get hurt, since the villain is someone else using xrumer to put spammy comments on their site. What would you do?
Intermediate & Advanced SEO | | ALLee0 -
Internal page ranking
If I have a domain: Example.com I want this domain to rank for several keywords. I build a page on the domain called Example.com/glasses If I SEO the page Example.com/glasses with backlinks etc... will that URL come up on google or will it simply bring Example.com up on the SERPS. If I have three keywords, should I make a subpage for each page and SEO that page? Will that make the domain rank for all three keywords?
Intermediate & Advanced SEO | | JML11790 -
Is it possible for a multi doctor practice to have the practice's picture displayed in Google's SERP?
Google now includes pictures of authors in the results of the pages. Therefore, a single practice doctor can include her picture into Google's SERP (http://markup.io/v/dqpyajgz7jkd). How can a multi doctor practice display the practice's picture as opposed to a single doctor? A search for Plastic Surgery Chicago displayed this (query: plastic surgery Chicago) http://markup.io/v/bx3f28ynh4w5. I found one example of a search result showing a picture of both doctors for a multi doctor practice (query: houston texas plastic surgeon). http://markup.io/v/t20gfazxfa6h
Intermediate & Advanced SEO | | CakeWebsites0