How to get the most value out of an additional domain?
-
Hi,
My company domain is wire.com. We recently also acquired wire.chat domain
What's the best way to get value out of that additional domain?
- Wire is a messaging platform so "chat" is relevant but "wire chat" is not really a high volume term
- We don't have a whole lot of content, certainly no resources to build out additional valuable website
Is simply redirecting traffic the only sensible to thing given the above restriction? Any technical issues to be mindful of?
Thanks, Siim
-
My response to "domain opportunities" is usually, let the domain expire and spend the registration savings on beer.
In this situation, I would do as you suggest and simply redirect. That domain is relevant enough that I would give up the beer.
I would not take one moment away from my focus on my main project just to use a domain. I would only use it if I had a new project and that domain was the perfect fit.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain not ranking in Google
https://www.buitenspeelgoed.nl/ is a domain acquired by our client. Previously this website was on http://www.buitenspeelgoed-keupink.nl. With the old domain they were ranking top 30 on 'buitenspeelgoed' in google.nl. Now with the new exact match domain they aren't ranking any more (for months). However, the website is indexed, as you can see on http://1l1.be/nz I don't know what to do anymore. Need some advise. What we allready have done the last months: made adjustments to the 301-redirects (this was originaly setup wrong by the webdesigner (de) optimized the homepage on 'buitenspeelgoed' (strange is the fact that the Moz robot can't access the site). Checked the robots.txt to see if the website was blocked for Google Checked the meta robots to see if the website was blocked for Google Disavowed some spammy (old) links which linked to the old domain Checked Search console > Fetch as Google if there isn't any Malware of some kind (and to see if Google can access the site) Checked Search consol to see if there manual spam actions (isn't the case) Checked for duplicate content by copy/paste some texts in Google and see if any other results are showing up (isn't the case for most of the texts) Please let me know what we can do.
Technical SEO | | InventusOnline0 -
Which domain we should continue with?
Hello All, We are working with a client who had manual penalty from Google. We worked on that and now penalty has been removed. Client had already started working on the new domain and now the big dilemma is- Which domain should we continue with? Old or New? We are suggesting them to continue with the old one as that domain had good PR, good backlinks, better visibility on their social profiles etc. What do you suggest? any inputs are highly appreciated. Thanks
Technical SEO | | sachin-sv0 -
Does a sub-domain benefit a domain...
I have seen some mixed comment as the whether a sub-domain would benefit from the authority built up by its domain... but does a domain benefit from a sub-domain?
Technical SEO | | Switch_Digital0 -
Preferred domain
In GWT it gives an option to do the following but which is best? and why? If you specify your preferred domain as http://www.example.com and we find a link to http://example.com, we'll consider both links the same. | <label for="no_assoc">Don't set a preferred domain</label> |
Technical SEO | | jwdl
| <label for="use_www">Display URLs as ** www.example.com**</label> |
| <label for="use_nowww">Display URLs as example**.com **</label> |0 -
Domain Aliases
Hi there, I've got two sites mysite.com and mysite.org .org is indexed by google, .com doesnt seem to be. .com is used for some material that is sent out, and accounts for about 20% of incoming visotors. (80% end up on .org) Is there any positive or negative effect from this? Would I benefit from 301'ing the .com to .org?
Technical SEO | | dencreative0 -
How do I get content to be indexed at the top?
I have a paragraph at the top of my homepage. I was told I could use css to make the content visually appear at the bottom of the page but it would still get indexed at the top of the page, still giving it the same level of importance. Can anyone tell me how to do this?
Technical SEO | | BradBorst0 -
Switch domain from one account to another at domain registrar
We need to move our domain from one account to another at our domain registrar (which is Moniker). Both the "from" account and "to" account will be at Moniker. The "from" account currently has privacy settings enabled and we'd also put these in place for the "to" account. Has anyone done this and see any impact on SEO? Is there any big or common mistakes that I should be aware of? Thanks all!
Technical SEO | | evoNick0 -
Sub Domain SEO
I am thinking to Add Sub Domains to get better rankings for Local Searches. So I will develop City Specific Sites with Specific Language. For Example qatar.wisnetsol.com. IT will be in Arabic. If my Good standing and Ranking on Google for wisnetsol.com will help my subdomain to rank better? if we setup wisnetsol.com/qatar, how it can target Qatar in Google Webmaster tools? Will links for qatar.wisnetsol.com and wisnetsol.com are seprate? What do you think about this strategy? Is it good or bad?
Technical SEO | | Khuram0