LinkedIn and SEO -- Is there a relationship?
-
I've analyzed the link profiles for 12 sites recently.
I noticed that none included a link from LinkedIn, though each company had links on LinkedIn (I suspect this is because LinkedIn redirects outbound links).
Are links on LinkedIn really good for SEO? (IE DO THEY PASS LINK JUICE !!!!!!!????)
SuperStock_1491R-1130365.jpg linkedin.jpg linkedin-243x300.jpg
-
Ya, I operate under that assumption about 301's, too.
I also can see most every 301 that points to one of my sites on my SEO link tracking tools. However, I can not see links from LinkedIn on any of these. Check OpenSiteExplorer for your site, and see if it lists LinkedIn, and you'll see what I'm talking about. I'm pretty sure that the LinkedIn links are not treated like a 301.
I am coming to believe that links on LinkedIn pass no link juice. Would you agree? How could we track/observe if my belief is correct or not?
-
"The profile link is a dofollowed link, but it appears to be routed through a redirect on LinkedIn servers -- which seems to retain all the link juice from that link (passing none to the final destination url). In other words, the link doesn't count for SEO (right?)."
From my understanding, if it's a 301 redirect than 90% of it's linkjuice would be passed. However I'm not sure how LinkedIn performs their redirects.
-
The profile link is a dofollowed link, but it appears to be routed through a redirect on LinkedIn servers -- which seems to retain all the link juice from that link (passing none to the final destination url). In other words, the link doesn't count for SEO (right?).
Totally agree with your analysis, otherwise. LinkedIn is great for reputation management, some SERP domination, and actually networking with real people (which may later turn into juicy links outside of LinkedIn's walls). Thanks, man!
-
Well a link from the linkedin Profile is a Followed Link (for now). However I'm not sure if the followed links from social media profile pages pass much value in the eyes of Google.
You can definitely leverage LinkedIn for better SEO results and reputation management. It's a B2B networking platform so if your clients are in the consulting industry you could create some kind of workflow where they are active on the LinkedIn Q&A section, LinkedIn Groups and participate in discussions on LinkedIn. If you provide enough value and are participating on all the appropriate channels on LinkedIn, you can easily establish some kind of relationship with bloggers or other website owners and leverage them for links either through guest posting on their website, or performing an interview article on your website and asking them to link to you, etc.
LinkedIn is a platform where you can establish and build relationships, which can turn into links.
Hope this helps
-
Using OSE, I analyzed the link profile for the domain I suspect you're referencing and did not observe any dofollow or nofollow links from LinkedIn pointing to that domain being counted.
Perhaps I'm looking at this wrong. Is there any proof you can provide that your domain receives juice from the links you mentioned?
-
We actually have a followed link and several no-follows from Linkedin?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social Signals and SEO
What is more beneficial in regards to SEO and Social Signals. A like button that "Likes" your web site or your associated Facebook page?
Social Media | | chris.green0 -
What could Google+ do for your SEO?
If your a Google+ wizard and do everything right, so optimise your profile, pick up 1000's of followers, followers engage with your posts by adding a comment or a plus, followers are even going to your website and sharing content using the Google plus button etc. What kind of effect would this have on your SEO? Would this kind of activity improve your Auth? Side question: Forget the above, what movement would you expect if one of your pages received 1000 plus's from real users, would you expect to see a jump in SERP's I know every website is different, im just looking to see what I could expect if the work was put in to achieve the above.
Social Media | | activitysuper0 -
Is social media going to be the king of SEO?
Hi, Bit of a discussion really, every article out at the moment talking about SEO mentions how Social Media will take over in 2013. Is this really the case, should every SEO be focusing a large amount of time of Social Media? Far as im concerned I do a few things, try and build the social lists on different networks such as Facebook & Twitter also trying to get the list to engage with my posts and secondly social sharing from onsite content. Thats it at the moment.
Social Media | | activitysuper0 -
Realtors SEO and Active Rain
Does anyone know if active rain social network for realtors pass any link juice through the attached blogs features? They have both a free and paid service. Does anyone have any insight on this?
Social Media | | bronxpad0 -
Merge Facebook profiles for SEO?
We are considering merging facebook profiles for our three stores. If we do this, users will not be able to "check in" at a location, but wouldn't it be better to have 4,000 fans on one profile than to have 2,500, 1,000, and 500 fans on the three profiles? The main site for these stores is also an ecommerce site.
Social Media | | EugeneF0 -
Youtube SEO: Does your channel name / user name matter?
My predecessor left me a gift of what is arguably the worst kind of Youtube channel name: Our company's name condensed to an acronym with some additional gibberish that may or may not have meant something to her. In short: Our channel name will never be searched for, will never provide any ranking boost. Now our Youtube success has been very marginal so far: 31 subscribers, 7,300 video views. Given that situation, should I seriously consider scrapping my channel and starting something new with a keyword targeted channel name? Or does channel name matter so little that I should hold on to my 7300 video views?
Social Media | | AdoptionHelp0 -
Are you doing SEO on Twiiter and Facebook pages?
Seems to be a thought process emerging (CALL THE MEDIA!) that twiiter and facebook are having through various different paths a real ranking effect. Is anyone now doing SEO on a clients Social media page because of this. I know they are no follow. I am not sure they don't pass juice.
Social Media | | MBayes0