Organic and direct traffic swap
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We moved to a CMS (Webhook) and when we did that organic traffic and direct traffic swapped places. Since we moved it organic traffic is down by about 400 visits and direct traffic is up by 400 visits. I went through the list below and confirmed everything is working. The http refer wasn't being passed for a couple of weeks but the issue was resolved and the organic traffic issue is still ongoing. Is there anything else that may cause this issue?
I confirmed the issue isn't one of the below problems.
- during http to https redirect (or vice versa) the referrer may not be passed
- incorrect subdomain or cross-domain tracking can strip the referrer.
- 302 redirects sometimes caused the referrer to be dropped
- problems with cookies being lost/corrupted.
- javascript missing from certain entry pages (means any further page view looks like a direct)
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Everything still seems off. Even webmaster is showing a lot higher number of clicks than Google Analytics.
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Have you reviewed your website traffic through Stat Counter as well as Google Analytic?
In the past I've found Stat Counter can help clear up some of the discrepancies between Organic & Direct.
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