How should be a perfect SEO Title, Description, H1 and H2?
-
Hello friends,
i have a very good question.
In a website of coupon codes, how should be a perfect Title, Description, H1 and H2?
For example: If our main keyword is "Promo codes Amazon" but we we want to get good results with "Coupon codes Amazon", "Discounts Amazon" and "Coupons Amazon", how should be a perfect SEO?
In some sites, people we use some tactics like month or year in title and descriptions or number of coupons and offers.
Thanks so much.
-
Love the mouse analogy - perfect. This is a great answer and a great example of how to answer. Agree with the substance as well. Find the morsels you're able to get quickly, feed off those & grow.
-
Egol has detailed a very good answer. It depends on your site strength and site attributes before you can make a firm decision.
ie if a weak site I would not start off with Discount as the first word in your title - The title has high SEO impact so I would chase keywords that are of high relevance. The title generally can only be 512 pixels before it truncates, back to 487 pixels. If a very weak site I would include a location in the title to get ranked for something, take a beach head and expand from there.
So use a serp optimizer tool and review your Title, before finalizing
So you could use as the title
Promo Codes Amazon | Coupon Codes | Name of website
Then depending on which is your landing page you may be able to make the SEO URL relevant. ie www.website.com/promotional-codes-amazon
The description has no SEO value that I am aware so this should be your CTA for a click. So that is where you have fun and can be aggressive is the tick ✓ Free Shipping ✓ Cash on Delivery ✓ 15 days Return - Jabong is using this to devastating effect at present.
Your H1 is important for SEO and again it depends on your site but it could simple be "Promotional Coupon Codes Los Angeles". H2 again should compliment your strategy so google sees all ducks lined up and has a clear picture of what your website does.
Not sure if answered your question, but hope that helps, as Egol indicates the strategy depends somewhat on the strength of your site.
For the actual perfect clickable optimized ad - we actually run scientific experiments in the form of surveys on them for clients. No other way we know it can be done. Finally use the pipe | splitting phrases in your headline as that makes generally for a more clickable ad that hyphens etc. plus uses less pixels.
-
Hi there
It really comes down to doing proper research based on what your users are searching for and making sure your content and on-site SEO are a reflection of those searches and finding variations of those queries/keywords.
It will take a bit of manual labor and research, but again, it will pay dividends in the long run.
Hope this helps a bit! Good luck!
-
Thanks so much for your answer.
-
It is really hard to give advice like this because "Perfect SEO Titles" and descriptions and headers depend upon what website you are going to publish them on.
If you have a big, strong, kickass website you can put very little effort into this and beat everybody around. Just slap up "Discount Coupon Codes for Amazon" and you will beat everybody for all permutations of the keywords. You will rake in almost everything.
Now if you have a new, weak, tiny site then you will have to be like a mouse in the elephant cage at the circus. He has to target one tiny little morsel of food on the floor, wait until none of the elephants are looking, dash out, grab it, run back to his hiding place, and pray that he doesn't get stepped on the entire time.
So, your title tags have to be customized to the strength of your site compared to your competitors and the query that you are targeting. Coupons is a very competitive niche so you will have to be very smart.
If you have a new, weak, tiny site, your goal should be to find queries that are used but that noone else is targeting. You gotta be a really smart and fast mouse. For that reason, researching what people might query and finding those that are unguarded is everything. And, generic advice has no value.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO rank down after Magento migration
Since November we migrated our shop from Magento 1 to 2 and our organic traffic has dropped by 50%. We still haven't figured out the cause (or a solution). Are there more Magento users who have the same issue? Charlotte (www.dochorse.nl)
Intermediate & Advanced SEO | | DocHorse0 -
Dealing with negative SEO
Interested to know people strategies for detecting and mitigating negative SEO. Previously I've used link monitoring tool and kept an eye on all new back links coming in to any page on the site. I have then manually assessed each one again using some tools and actually visiting the website. However, this always leaves me with one dilemma. Regardless of my assessment how do search engines see that link? I run three lists a white list, grey list and blacklist. White list - very relevant and have a lot of authority. I.e. leading industry blogs and forums. Grey list - out of topic/industry, directories Blacklist - sites de-indexed by Google, illegal content or absolute spam (i.e. one page filled with hundreds of links to different domains) Do you have any thoughts? How do you assess if link is bad?
Intermediate & Advanced SEO | | seoman100 -
Utf-8 symbols in the Title or Meta Description?
Has somebody any experience (pros or cons) to using utf-8 symbols in the Title or in the Meta Description tags?
Intermediate & Advanced SEO | | Yosef
Expedia uses it:
http://prntscr.com/74ofrv 74ofrv0 -
Proper Form for Title & Description Tags
Greetings MOZ Community: I operate a real estate web site in New York (www.nyc-officespace-leader.com) that I suspect has been hit by Panda 4.0. I believe a problem is thin content on product pages, which in my case are 350 listing pages. However I am also looking at how title and description tags are formatted for these 350 pages to ensure this is not a factor in the ranking drop. The title descriptions are written like this: <title></span><span class="webkit-html-tag">Flatiron loft for rent | West 21st Street | 1441SF $6604/month</span><span class="webkit-html-tag"></title> Is this sufficiently diverse? Will constantly repeating various street names, square footages and prices work against me? Will Google in a sense consider this thin or repetitive content? It does provide the visitor with key information. The descriptions meta tags are written along these lines: description" content="One of the most desirable full floor sublets in Midtown South. Recent build out, pristine condition, panoramic views, tech chic, spectacular. Top location." /><meta< span=""></meta<> From an SEO perspective are these critical tags written the way they should be? Thanks everyone!! Alan
Intermediate & Advanced SEO | | Kingalan10 -
SEO site Review
Does anyone have suggestions on places that provide in depth site / analytics reviews for SEO?
Intermediate & Advanced SEO | | Gordian0 -
Is this Negative SEO?
Hello Everyone, I have just spent the past 9 months designing, engineering, and manufacturing our first product. We just opened our web store and started selling product. http://miveu.com. I have spent zero time doing any kind of SEO. We haven't even put up a sitemap yet or any redirects. I'm just now starting to take a look at things. As soon as I start digging, I find that it appears that someone is at least attempting to do some kind of negative SEO against us. It seems to have started about a month ago. Check this out. https://www.google.com/search?q=miveu&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-beta#q=miveu&hl=en&client=firefox-beta&hs=bo2&tbo=1&rls=org.mozilla:en-US:official&prmd=imvns&source=lnt&tbs=qdr:d&sa=X&psj=1&ei=AGgBUJfJNK650QHW8YW-Bw&ved=0CE0QpwUoAg&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&fp=335379d2f3ac2208&biw=993&bih=637 At first I was thinking this isn't so good, but it seems they are just trying to build crap content about our keywords and make it relevant to us. After taking a closer look, I'm thinking maybe this isn't all bad. They have targeted all of our exiting YouTube videos and created new videos that use all of our keywords, titles, people, etc in an effort to make our existing videos irrelevant. They have have also done the same thing with articles that were written about us, awards we have won as well as started negative campaigns about us and people who have said good things about us. Here are my thoughts. While the content is really crappy, it seems like they are actually building keyword relevance to us and our products. They have all the right keywords, the content is just crappy. "There is no such thing as bad press". I don't know if anyone has ever said this before, but I'm going to refer to their effort as "White-Hate SEO" because it doesn't appear to be a real dark effort. Am I missing something here, am I way off base? My bigger worry is that their campaign may include some much darker efforts that I just haven't found yet. I'm pretty sure I know who is responsible for this. They have made it clear that they really do hate us. Frankly, I'm not interested in retaliation, I just want to get my own house in order with some good old-school whit-hat SEO. I'm really curious to hear your thoughts on this. Thanks!
Intermediate & Advanced SEO | | dmac
David0 -
Mobile SEO vs. normal SEO?
Hi everyone, I wanted to ask you abour your opinon on mobile SEO. Do we already have two different Indices, one for mobile, one for desktop? Except a few mobile listings I don't see a difference yet. If yes, do I need to do special mobile SEO for my site or is it enough to have e.g. a responsive webdesign which detects the device and shows a different page? Are there any other extra Mobile SEO measures that should be considered? I know of the Mobile Sitemap and directories but is there anything else? Best regards
Intermediate & Advanced SEO | | CrazySEO0 -
H1 or H2 for Post Title SEO
I know people suggest having a H1 with your keyword on your page somewhere to help with SEO. My current wordpress theme has the post title as a H2. Is there a big difference in using H1 vs H2
Intermediate & Advanced SEO | | DojoGuy0