How to promote your blog content

[jorisbrabants]

Hi there,

we've been blogging for a while now. Some of our content ranks quit well, other posts don't seem to be ranking at all.

The weird thing (I think it's weird...) is that we recently published a post and focussed on a phrase that competes with over 400 million indexed pages, and after 3 weeks we're on page 3, and for other posts with only 2.5 million indexed pages we rank past page 5 (ok, this post is already 1,5 year old, does this matter?).

To give you some background info, we moved our blog in January in a new subdomain, and redirected the old url's, but didn't actively promote the old posts.

• Would promoting the old articles through social media help us boost the rankings for these articles (the articles are "best practices", "how-to's", ...).

• Where / how do you promote your content after you published it on your blog? I find it hard posting in LinkedIn groups related to finance while I have the "online marketing manager" title on my profile. Why would a finance professional read an article shared by a marketing dude?

• As LinkedIn's API doensn't allow to post into groups anymore, do you actually go through all your relevant groups every time you publish a new blog to share the article?

[PatrickDelehanty]

Hi there

I would check out the answer I put in this Q+A about starting a blog first.

From there, looking into brand building through these paid opportunities:

• Facebook

• Twitter

• Pinterest

• LinkedIn

• Also look into posting on Linked with a tagged URL giving credit to the original post on site

• Reddit

• Stumbleupon

• BuzzFeed

• Outbrain

• Taboola

That being said, ALWAYS utilize relevant social platforms and partnerships from the organic standpoint (not buying ads, just posting). To answer your first and third questions:

1.) Yes, also see if any of that content can be repurposed or updated as well.
3.) I actually do go through all relevant groups and post. Make sure you tag your URLsso you can track your performance across social platforms with your distribution.

Hope this helps! Good luck!

[donsilvernail]

I'm sorry when I say re-post I mean the original content to social media and other sources meaning not the first time it has been posted.  You can update the original posts to reflect new data, content, or re-optimize for new keywords if the originals are not working.

[jorisbrabants]

When you re-post, do you keep the original post in place or redirect it to the new post?

[donsilvernail]

I have had great luck re-posting older blog posts to google+, stumble upon, and to a lesser effect Facebook. Twitter can always help too. Its ok to rehash old posts make changes to them to reflect current information then re-post. You can also optimize them for new keywords and try top expand their reach. Do an outreach campaign and try to get others to link to your posts to increase traffic as well. Keep in mind social markers are only part of it, If the content is not relevant to today current trending topics it may loose ranking.