Wholesale and Retail in one
-
Hi There!
I have a website that is both b2c (retail) and bc2 (wholesale) in one. It just makes it much easier to handle. Wholesale is almost 90% of our business, but we hope to grow our retail.
Platform is Advanced E-Media (webjaguar).
I am working on optimizing and such, and i'm trying to figure out how much i need to focus on the wholesale keyword within the title tag as well as h1 header.
When working a 2 in 1 website, what is best practice?
Thanks!
-
In the product areas where I sell, I doubt that anyone uses the word "retail" when typing a query. A few people who are resellers or who want to be large quantities will search with "wholesale" or "bulk" in the query. So, I do not feel a need to do special optimization for the retail buyer.
Information that would help me make the decision on adding "wholesale" or "bulk" to a title tag are....
A) How are people searching? You can get some information on this from the limited number of keywords that show up in your Google Analytics reports, or whatever other analytics you use. Also, some information can be obtained from word tracker. How people speak to you when they call on the phone can be useful.
B) How are your competitors optimized? If none of them are optimized with "wholesale" in their title tags then you can probably get away with not including it in the title but adding it to the description and making it obvious on the page.
C) Laws in the state or country where you are selling. In some jurisdictions there are rules for using "wholesale" in your advertising.
I sell some items that are used in crafts and my buyers are split between people who buy an ounce and those who buy a hundred pounds or more at a time. There are only a couple genuine "wholesalers" in the USA who refuse to sell to any person who is not a retailer. To buy from them you must spend a lot more than my typical customer would ever want. Thankfully, they have not optimized their site with the word wholesale.
So, I don't optimize as "wholesale". Anyone who searches for my items with "wholesale" in their query will find no other websites that are a genuine matche. I simply optimize my pages for the material that is being sold.
My pricing to everyone is "retail" but if you buy a lot you pay a much lower price per pound. I sell to anyone without regard to the size of their order or their status as "consumer" or "retailer" or "manufacturer" at the same prices. These materials are sold on my site in small quantities that the typical consumer would buy and in bulk quantities that would only be purchased by resellers or manufacturers.
The only problem that I have with this are people who see the prices on my site and think that I have secret prices for resellers, schools, churches, manufacturers, etc. I simply tell them that we sell to everyone at the prices published on my site. There are also the "hagglers" who think that published prices have no meaning or don't apply to them. I don't haggle because it is a game that cuts profits and wastes time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I keep subpages for item types or condense information all on one page?
So I have 6 big selling item types for our company, it's our bread and butter, now we have subsections for these different types, from cleaning to instructions. We rank number one for various longtail keywords, however, for the two word keyphrase we want to rank for, we don't seem to get passed rank 30 / page 3 for. Am curious since the long tail keywords for the subpages seem to not garner that much traffic if we should be combining all the subpages to just one item type page and optimize from there for the item type keyword ( a 5 word phrase ) This is for a niche industry, and the major keywords we want are two word phrases that have around an average of 48% keyword difficulty with. They're really no other synonyms to use for these, none that customers are using, and figuring out a plan to rank on page 1 for this phrase is proving difficult to say the least. Progress is achieved, however it's just dropping back once we see the change, without much interaction from myself. I understand this is due to the bottom of the bucket characteristics but there must be more I can be doing. Besides being as general as possible when posting questions here. 🙂 Thanks for any feedback and even crystal ball guesses.
Keyword Research | | Deacyde0 -
To switch high-ranking keyword for one with higher volume?
I have a client who already ranks very well for the keyword "odor removal service" (#3 average rank). I'd like to use this as my primary keyword phrase, but the search volume is not very high (avg. monthly search of 90). A similar keyword phrase like "odor eliminator" has a search vol. of 4400 and the same competitiveness. Even its long-tail derivatives like "natural odor eliminator" still have a much higher volume (360) and would be a more accurate description of the service. In cases like this where you are already ranking well for a relevant keyword (but are still not generating much traffic), is it worth losing that keyword ranking in the hopes of ranking better for a keyword with higher volumes. Just to be clear, I'm not referring to a secondary keyword, but to the main keyword phrase around which we'll be building primary and secondary related keywords. Thanks for any feedback.
Keyword Research | | Mike_E0 -
What is the best way to do a one time rankings check of 10000+ keywords
Title pretty much sums it up. At the pricing moz offers this is not practical. Even at their highest tier i would only get 3700 keywords, so it would take several months to get the results.
Keyword Research | | adriandg0 -
How Can I Rank My One Keyword ?
I read many places about never use the same keywords/anchor text this will consider as spam by google, so i want to know if suppose my main keyword is Indian bridal sarees than how can i give rank to that keyword, should i use the same exact keyword but in different format like bridal indian sarees or indian bridal sarees shopping something like that. Should i use LSI keywords in that keywords. Please help Second, I also read some people saying they use 70% primary keywords and 30% LSI or generic words, so that mean if i have 10 articles so in 7 articles i have to give primary keyword and the rest of the 3 will be generic. Kindly please advice this also.
Keyword Research | | chandubaba0 -
How to best utilize keywords using All in One SEO
Please forgive my noob questions here. I'm using Wordpress with All in One SEO. I'm launching a new video production company (www.heartwavemedia.com) and have spent the last few months building a website for it in my spare time. Visually and structurally, it's there but I'm just beginning to tackle SEO. I've read a fair amount on the subject but I'm unclear on the following: 1. Regarding the All in One SEO "keywords" field on each page, are more or less keywords better? 2. Should I be using a long list of broad, industry relevant keywords that are plugged into every page (where All in One SEO gives you the "keywords" field) or should each page be targeting a more specific set of keywords? Alternatively, is it appropriate to do that sometimes but not others? For example should I be casting a wide net with my home page and then get laser precise with subsequent pages? 3. Is my goal to pick one (or two or three) keywords that my research leads me to believe I could get some traction with and write copy referencing them across my entire site or to spread them around? 4. Is it absolutely necessary to include keyword rich copy for each page or doe's the "keyword" field address that need? Are they read the same by SEs or do they complement each other? 5. On a scale of 1-10, how infuriating are the previous 4 questions? In the event that your head hasn't exploded, I appreciate your forthcoming advice!
Keyword Research | | keeot0 -
Two domains, a .ca and .com, for one company
Hey we are looking for some advice on this. We have two online shopping carts, a .ca and .com for our Canadian and American customers. The information on both is obviously very similar in both content and display, with just pricing, shipping information etc. being different. Does anyone have any feedback regarding how Google would view this? The domains are the same, ie. walmart.com and walmart.ca so would Google recognize this and not penalize us for having two identical sites or would it be penalizing us and should we be going about this in a different manner? Thanks!
Keyword Research | | absoauto0 -
All In One SEO Plugin & Titles
When I first started blogging I hired a company to design and develop my website. They provided SEO training which I've followed religiously but now I'm starting to wonder (after researching more and more about SEO) if by following these guidelines I may be placing myself in jeopardy. I write a blog about desserts. I was told that my SEO title should be different than my blog post title and I should incorporate a few different keywords in the title, write a meta description inserting a few keywords, and also attach 10 keywords, ie here is a typical post: Dark Chocolate Cake with Dark Chocolate Cherry Ganache - post title Moist Chocolate Cake-Chocolate Ganache Cake-Chocolate Cherry Cake - SEO title Find recipe for quick and easy, moist Dark Chocolate Cake topped with Chocolate Cherry Ganache & fresh cherries & other Chocolate Desserts at Grace's Sweet Life. how to make chocolate cake, best chocolate cake, chocolate cake from scratch, best chocolate cake recipe, moist chocolate cake, simple chocolate cake, easy chocolate cake, homemade chocolate cake, chocolate cherry cake, chocolate fudge cake, chocolate ganache recipe I've come to realize that I really don't know how to keyword search (not so much how to search for phrases but how to implement them properly) and I'm wondering if there's such a thing as "hiring a trainer or consultant" to put me on the appropriate path for keyword research.
Keyword Research | | gracessweetlife0 -
Is it normal for the keyword difficulty tool to be moderate one month and highly competitive another?
I designed a website a month ago and found moderate keywords to use through the SEOmoz tool. Now when I search them again, they are all highly competitive. Is it seasonal? Should I redo the keywords?
Keyword Research | | lwilkins0
