Tracking Adwords users who sumbit a contact form after clicking through my Landing page.
-
I have a user, Jane, who comes to my landing page through an AdWords campaign. She click off my landing page, browses the website, then submits a contact form on one of the other pages on the site.
My problem is when I receive the email from the contact form, there is no identification that this user came through adwords. If she had submitted the contact form on my landing page this wouldn't be a problem, but she submitted the form from elsewhere on the site.
I know that I can see a NUMBER of how many goal conversions were achieved this way in Analytics. This is not what I want. I need something to identify it on the CONTACT FORM so that the intake staff in my office can credit that lead to the correct campaign.
Any idea on how to achieve this. Technically, I am using the latest version of Wordpress and the Contact Form 7 plug-in. I can change plug-ins if needed.
-
Hi McShane,
You can try www.myconversionbrain.com It does exactly that so that you can know which leads came from which
keyword, adgroup, campaign. It also tracks which display partner or remarketing site generated the
lead. Basically it tracks down all the source traffic (Google organic, Bing, Yahoo, Facebook,
referring links etc) for all the leads that you get automatically. It tracks which page the user submitted the inquiry and also the pages that he browsed before and after inquiry...Plus it helps managing your leads so you can see which keyword delivered the best ROI and which ones
waste your money. So you can see the status of the lead from the initial stage of the closing. You can also keep track of all your leads quicker and easier than email programs so that your leads are properly cared for and not being wasted. You can add sales people and much more...It also does other cool things like notifying you immediately once your leads come back to your website again or specific and important pages on your site (your choice).
If you want a free free demo (10-15 min) let me know and I would be happy to show you using
screenshare.Cheers
Johan Hedin
-
Thanks Highland and mememax. I will try both methods. If anyone else has any ideas please chime in.
-
Hi! what about using cookies?
I mean, when an user reaches your site have a get php rule that appends a cookie to the user if their medium referral is cpc.
In your form you can add an hidden value which is cpc= 1 or 0. When the user send the form you can look for that cookie, if it exists set the cpc value to 1 if not 0. So you'll ahve a db stored information about if that user came or not via cpc.
-
This is a bit trickier working with Wordpress and a plugin.
If you have your Analytics linked, then Google will add ?gclid=XXXXXXXXX to your URL when someone clicks through. As a result, you can flag that session as an Adwords session. Normally I would add a session flag but Wordpress doesn't run sessions by default. You will have to add some PHP programming to make that work and that's outside the scope of this forum.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Individual statistics (not aggregated) for 'local pack' and 'organic search results' when both on the same page
Hi, For a particular keyword combination we show up on the local pack but also on the organic search results on the 1st page. I have never been able to find out what the CTR, #clicks, conversions for this two different kinds of positions are individually. The aggregate figures I can find out in Google Search Console / Analytics, but I would like to know on an individual level as I am testing out different things. With the statistics on Google My Business I can't get along actually...no CTR as far as i know. Any hint? Cheers, Cesare
Conversion Rate Optimization | | Cesare.Marchetti1 -
Is anyone aware of stats stating how many people abandon pages the deeper they get in a site?
For example, let's say someone enters via a landing page, and instead of having a form there is a button to a form. What percentage of people will click the button and fill out the form vs if the form was right there on the page? Basically, I am trying to figure out what percentage of users do websites lose for every click a user makes on the site.
Conversion Rate Optimization | | Firestarter-SEO0 -
Help: Trouble converting customers with new adwords campaign for a new site
I have just launched my brand new e-commerce site www.zenory.co.nz We are wanting to expand global as you can see we have com.au and also .com but due to our min budget we had to start with NZ first for organic search and a min monthly budget on adwords which doesn't come close to what our competitors are paying. Really is it worth paying out our limited budget with adwords? Or should be put that into ranking organic search. While we have only just started our adwords PPC campaign and I think it has only been roughly two weeks - We have had around 18 people sign up, to which we have a 3 step process, however, we are struggling to convert and complete a transaction which customer places credit card details in step 3. Does anyone have any ideas around how we could better optimize or perhaps make any suggestions? Our competitors spend rather large amounts of up to 3000k - 300k per month on adwords, and there is just no competing with that. Any suggestions I would definitely be open to... Thanks alot
Conversion Rate Optimization | | edward-may0 -
Tracking homepage visits
Hi Mozzers, I run a website that has some buttons on the homepage. These URL's are not unique as they are accessible from the nav bar at the top of the page. I want to see the conversion rate of the homepage buttons. Is this possible? I currently use Crazy Egg to see how many people are clicking on the buttons but I want more information as I'm sure whether they are converting. Thanks, Karl
Conversion Rate Optimization | | KarlBantleman0 -
Adwords Support...
Hi Mozzers, I have a Adwords campaign that I am taking over very soon. Involves quite a big spend (between £500-£1000) a day. Sales and conversions have dropped and I am coming in to try get them back up. I know my way around but with this ever changing Adwords tool now I would like to some decent tips if anyone has any on how to increase conversion, use of sitelinks, is optimizer any good, and get the Ad to the top of the page (currently around 3-4th). any help would be great. thanks
Conversion Rate Optimization | | YNWA0 -
Google Analytics e-commerce tracking on multiple pages
Hi, I work in the airline industry and we are trying to implement Google analytics on our site. We are at the stage of getting e-commerce tracking setup. The problem we face is that we have multiple receipt pages (booking confirmation pages in our case) instead of just one as most carts would have. These are completely independent of each other. My question is can I use the same e-commerce tracking code on each page or do I need to setup multiple trackers. I reviewed the documentation here: https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce#multitracker however I'm unsure if multiple trackers are needed when using it on multiple pages or is this just for multiple trackers on the same booking confirmation page. any help on this would be greatly appreciated
Conversion Rate Optimization | | aerlingus0 -
Adwords Tracking
Hi, With Adwords conversion tracking is it worth allow Analytics data in as well? Does that confuse the adwords tracking data? Does it only include Analytics data that has been set up for conversion tracking? I hope i am asking the right questions 🙂
Conversion Rate Optimization | | wood1e19680 -
What company/person do you recommend for improving conversion rates on landing pages?
Hello! I'm looking for specific recommendations of companies with whom you have been "Tickled pink at fantastic conversion improvement results!" I'm the customer for this service. 🙂 I seek a page-level review of a specific area of my site. I'm looking for output of specific recommendations for improving conversion rates. I want to avoid paying for a "generic best practices report" with one or two ideas for my site sprinkled in. I realize that I will be called to complete proper input into the process. I am ready to do my share with the level of detail required. So, if you have an enthusiastic recommendation, please share. Details are appreciated. Most important, please tell me why this company made you very happy. I sincerely look forward to SEOMozzer input. Thank you kindly, Loren
Conversion Rate Optimization | | groovykarma0