What is 'SEO copywriting' in 2015?
-
Howdy forum-fans!
I've been toying with the idea for a while now, that 'SEO copywriting' and 'writing for Google' is no longer something that SEO's should be focusing on, but rather writing great, relevant, unique content for customers.
The theory is that Google is smart enough to pick up on this and, via it's algorithms, know that it's content worth ranking as it'll be useful to people searching for queries related to the content. Additionally a well written peice of content should naturally contain keywords, phrases and links, taking away some of the overthinking that I've sometimes experienced (first hand) when writing content.
What does everyone think? Is 'Writing for Google' dead in 2015 and, if so, has 'Writing for customers' replaced it? Or is there still a place for SEO copywriting; Eg. Well formed titles, URLs, meta-data (does this count as copywriting?)
-
This WBF provides the perfect answer to your question. Plus it is captivating..
https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
-
Hey,
Look:
Back in time, 'writing great, relevant, unique content for customers' was almost the same thing as 'writing for Google'.
Now, writing awesome and unique content is something more creative and probably harder (due lot of articles, I've read a infographic saying there are 159 million blog post published daily)...
...but 'writing for Google' is part of this creative and harder work, writing
Have a nice weekend,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO question for page keyword focus - how to make it sound natural
So i have a page that sells say hockey sticks and the website is based in Canada. My keyword focus for the page would be hockey sticks Canada. It seems to be proper to have this key phrase within the page text and also at the beginning of the first paragraph. But how do i write a first paragraph with this keyphrase and make it sound natural. My first instinct is to write the paragraph like so Hockey sticks Canada - We provide excellent quality hockey sticks nationwide which come with a 1 year warranty and have exceptional build quality and exceed performance expectations. But it just doesnt sound natural. If i put it as follows Hockey sticks in Canada are well known for their quality and craftmanship. We provide excellent quality hockey sticks nationwide which come with a 1 year warranty and have exceptional build quality and exceed performance expectations. I add "in" into the keyphrase to make it sound more natural to the reader. Would google look at this and count it as pertaining to the keyphrase hockey sticks canada? Anybody have any info into making key phrases count on the page without looking to unatural to the reader?
Keyword Research | | chris9810 -
What do you do with indexed pages that you can't find any keywords for?
You know those pages that you really need to have for your site that most people get to through the nav bar or maybe internal linking, but never through organic search? The ones where you can't find any applicable keywords with volume or even just a keyword with no volume data that just shows up in the Google autocomplete or People Also Search For. What's the better option? just not optimize the page for any keywords at all, but have Title Tag/Meta Description optimized for CTR just in case OR optimize the page for a very loosely applicable keyword even though it's a a bit of stretch or longshot
Keyword Research | | SearchStan0 -
How to do a comprehensive SEO Keyword Research
Hi, What are the best tools and techniques to do a comprehensive keyword research on all the relevant search engines? There are times when there are no stats available on the Google keyword planner tool, in that case what do you suggest? Thanks
Keyword Research | | LaythDajani0 -
Are mutiple parts (volumes) of an article bad for SEO?
If i have a lengthy article which I decide to split into two separate articles E.g part 1 and part 2 but I target the same keyword in both articles, is this bad from an SEO point of view? For example, if I publish an article about 'healthy snacks ideas' and call the first article 'Healthy snack ideas part 1' and the second article 'Healthy snacks ideas part 2' in order to differentiate between them, would these two articles effectively just compete against one another? Is using part 1 and part 2 in article titles bad practice? Essentially what I am wondering is should you never ever have more than one article that is targetting the same keywords or should I just target slightly different keywords for each article even if they are very closely related?
Keyword Research | | simon_realbuzz0 -
Thoughts on exact match domains to keywords? If your domain isn't an exact match, do you recommend buying another domain and getting a 301 redirect?
Thoughts on exact match domains to keywords? If your domain isn't an exact match, do you recommend buying another domain and getting a 301 redirect?
Keyword Research | | Kflo0 -
No KWs to target and SEO value
Hello, I'm writing some on-going Q&A type blog posts and perform KW research for each post; however, there are a few where the question is not a popular topic at all and because of this, there are no KWs to target. I've checked a few sources. The question needs to be answered and i'm trying to get as much SEO value as i can. Just wondering how have you gone about this? Just answer the question and it will naturally target the long tail?
Keyword Research | | ShaneO0 -
Is there a pro tool or google service that I can use to see which sites rank for certain terms? Without having to first identify the url's?
For example I want to see the top 20 sites in order of ranking for top keywords in my industry. Without having to know in advance the url's.
Keyword Research | | CURT-208170 -
How do I conduct organic SEO for a company with 2 locations?
Hi, I'm currently working on improving rankings for a web design company. I think i'm possibly getting a bit hung up on this but I'm a bit stuck! The company has offices in 2 locations in the UK - in both Leicester and London. Do I need to include the 2 different locations in my keywords to improve ranking for both locations, say someone searching in Leicester searching for say 'web design Leicester'? ie one of my page titles (with keywords) is currently: Web design agency, Graphic design, Branding, Leicester & London Am I going about this in the right way? Hope this makes sense!
Keyword Research | | CWseo0