Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How much text is recommended for a homepage?
-
I'm working with a client who is redesigning their site and the new design is very image heavy. Does anyone have any recommendations on the minimum amount of text the homepage should have so that it will rank (or at least not be penalized)?
It's a site created by a known brand, but the site itself and URL are relatively new.
Katherine
-
I like Patrick's answer and agree that you need enough words to be able to orient visitors and search engines. While there is no best practice minimum, I personally aim for at least 100 words.
-
Hi there
I added a few more resources - let me know if those work. Sorry, one of those "oh yeah!" moments after I posted!
Good luck!
-
Thanks! I'm familiar with the length of content generally (I like Neil Patel's study) but in this instance it's a homepage/magazine type format with very little text and only a few links to articles.
As a new brand I think it needs a bit of placeholder text to orient the new user, but I was just wondering if there were any studies specifically about the homepage and how much text you might need.
-
Hi there
There's no right answer for this. You'll see homepages and sites ranking with little to no content, and some with novels. If you have images on your homepage, talk to your web development team about bring the text out of the images to live on top of it so it can be crawled. Also, mind your image optimization.
I would focus more on your bounce rate - if it's high, maybe you need some persuasion. Your analytics are your best friend here. You can also test different content or layouts.
Quicksprout has some great tips as well that don't discuss the length, but how much it takes you to persuade the user - there's no "best practice" length, it's just what you need to get your point across and what you need to get the user to continue to move through the site - check it out here.
I also highly suggest this resource from SEOBlog.
You should read through this ranking factors study from SearchMetrics where they break down the average amount of text/content on pages for the first ten results, just remember that this isn't universal or gospel, your audience and what they are searching for is a unique ballgame.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
H1 text and Header Image Overlap?
I have images with text at the top of every page on my site. But no H1 or H tags at all. I would like the text on the image to be my H1 text. But I don't want to be repetitive. What should I do?
On-Page Optimization | | Calligraphy0 -
Text that appears when hovering over navigation tabs
Hi, I have a Wordpress website and want to delete or edit the text that appears when I hover over my navigation tabs. In my case, the text is always the same as the page title, but I don't know where to edit it separately. When I change the title of a page that is in the navigation, the text that appears changes too. So the general setting is that this text is the same as the page title. Does somebody have an idea where to edit this? Thanks!
On-Page Optimization | | Mat_C0 -
Too much internal linking?
Hi everyone, Too much of anything is not good. In terms of internal linking, how many are too many? I read that the recommended internal links are about 100 links per page otherwise it dilutes the page's link equity. I have a concern about one of our websites - according to search console, the homepage has 923 internal links. All the pages have a corresponding /feed page added to the page URL, which is really weird (is this caused by a plugin?). The site also has an e-com feature, but it is not used as the site is essentially a brochure and customers are encouraged to visit the shop. I assume the e-com feature also increases this number. On the other hand, one of the competitors we are tracking has 1 internal link site-wide. Ours is at 45,000 site-wide. How is it possible to only have 1 internal link? Is this a Moz bug? I know we also need to reduce our internal links badly, however, I'm not sure where to start. I don't know how these internal links are linked together - some aren't in the copy or navigation menu. When I scan the homepage links using 'check my links', the total links identified for the homepage is only 170. kAeYlTM
On-Page Optimization | | nhhernandez0 -
Why doesn't MailChimp use an SSL certificate on their homepage?
MailChimp, one of the biggest brands in online marketing doesn't use an SSL certificate on their homepage...Is there a simple reason for this? Wouldn't they get an SEO boost from having one?
On-Page Optimization | | WickVideo1 -
Recommended Schema for a Collection/Category page?
Hi There! Taking on a small project up updating and adding in Schema to a clients site; a previous developer half put in data vocabulary. In my planning I was wondering if their would be a best schema type for category page of products - or a collection of products? Any ideas and experience? Thanks!
On-Page Optimization | | paul-bold0 -
Duplicate anchor text vs poor relevance in internal links
We're writing a number of blog posts, all based around a particular head-term (call it "women's widgets"). Each post will be centered around a different long-tail keyword (e.g. "women's brandA widgets", "women's brandB widgets", "women's type1 widgets", etc.). We want to link from the blog posts back to the main "women's widgets" category-level page on our site. Should we: a) Use the words "women's widgets" in each blog post and link that to the "women's widgets" page? This would be the most relevant, but it also seems like using the same anchor text on all of the posts, and linking to the main page, is not good since Google doesn't like seeing the same exact anchor text all the time, right? b) Link the long-tail keyword ("women's brandA widgets") to the main "women's widgets" page? That would solve the anchor text duplication issue, but then the anchor text doesn't seem relevant to the page being linked to (it might never mention "brandA" on that main page at all), and I think it would also hurt the blog post's chances of ranking for the long-tail keyword since we're basically saying that there's a more relevant page for that keyword somewhere else (i.e. you shouldn't link out from a page using the phrase you're trying to optimize that page for). c) Link a nearby word/phrase instead? For example, we could say "Trust Companyname.com for your women's widget needs", and link "Companyname.com" to the "women's widget" page. By proximity to the keyword phrase, that may help a bit, but again the relevancy of the anchor text to the page being linked to is fairly low. I'd hate to have a bunch of "click here", "read this" or "company name" anchor texts being used, just in the name of not overusing the head-term in the anchor text. Are we just missing something, or misunderstanding Google's preferences? What do you do when you don't want to overuse a keyword in anchor text, but you still want to link to a main category-level page using the head-term in order to tell Google that that is the most relevant, best page for that keyword? Is anchor text duplication more of a problem for external backlinks, and less of an issue for internal interlinking? Do you have a different suggestion, other than what I outlined above? Thanks for the help!
On-Page Optimization | | BandLeader
John0 -
ALT tagging images with keyword. What is too much?
I was wondering about the best practices of ALT tags in images. Say if you have an eCommerce site and you're on a product page. This product page has 5 images of the same product (different images), should you give every image an Alt tag with the keyword for that page? Or, is that keyword stuffing, and it would actually be best practice be to provide alt tags on just one image?
On-Page Optimization | | John_Francis0 -
Can I use the same text in my meta description as I put in my post excerpt?
Hi, I'm just trying to understand the right way to optimise my blog posts and this is likely a dumb question... but to what extent should the text in my meta description differ from the text in my post excerpts? cheers, Andrew
On-Page Optimization | | seowhiskey0