Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Body of text on category pages
-
Hello everyone, wonder if I can pick your brains about our company's website. We are a tea company - Canton Tea Co. We have been advised that it is really important to get more text onto the category pages on our website, as otherwise the page just consists of a list of products, and therefore provides Google with a ton of headers, tiny descriptions, and not enough text to allow the page to being easily indexed, therefore hurting our Google ranking for key search terms like 'Green Tea' which should lead to the Green Tea category page.
So we decided to add some text to the category page. The only place for this text to go was laid over the category header image. However, it looks pretty awful and unsophisticated having this text on top of the image - please see an example, our Green Tea category page, via this link: http://www.cantonteaco.com/loose-leaf-tea-1/type/green-tea.html
So I have three questions:
- How significant is the text on a category page such as this to that page's Google ranking?
- If we moved the text to an area that was hidden until clicked on, for example the 'Filter by' section that opens up when you click on it (see via URL above), would that negate the SEO benefit?
- Do you have any other ideas or opinions on how to resolve this?
Thank you!
Louise, Canton Tea Co.
-
URGENT: I checked the text on a few of your product pages, then searched for a snippet of your product description in quotes. Your descriptions are posted on other sites. And that text on your site for some products is verbatim identical to the product descriptions displayed on amazon.co.uk. That is deadly. Google is filtering several other websites where this same text appears verbatim. I see amazon with verbatim and four filtered results here. So, I would be sure that the text on my site is unique. If you are spreading it to amazon, rewrite what is on your site. If other people are stealing your text, that's a harder problem to solve.
=============================
If this was my site, I would do the following with the category page. I am not saying that everyone is going to agree with me, but this is where I would bet my money and time.
-- Include two to three sentences, in proper language, about each of the products. Give the visitor enough information so he/she can decide to click. Don't give me a whiff and make me click to taste it. People who buy tea are the kind of people who don't mind reading by hate clicking into fifteen pages just to get some idea about the product.
-- Personally, I would ditch the hover-over effect and get that text onto the page. You NEVER know how search engines are going to treat it. You never know how devices are going to treat it, or how old men like me, who enjoy their tea are going to react when it doesn't seem to work when I click on it. Also, I believe in getting all of my info out for the visitor. Don't make the visitor click to another page unless he is really interested.
-- I would show the rating on the page. Ratings are like bling. Flaunt them.
-
I see what you mean Louise, but you need to be careful with category pages that they aren't seen as Doorway pages, that Google is clamping down on. Read more here.
**1) How significant is the text on a category page such as this to that page's Google ranking? **
It's not just about text, it's about usability and how useful the page is. If the page is only there to collect traffic for a search term and then fire someone off to other internal pages, you might fall foul of penalties.
**2) If we moved the text to an area that was hidden until clicked on, for example the 'Filter by' section that opens up when you click on it (see via URL above), would that negate the SEO benefit? **
There is no direct SEO problem with having the content hidden behind a tab, because the content is still there and Google can see it in the code as well. However, this wouldn't be my preferred option on it's own as that doesn't do much for the page and is only there to try and combat some SEO issues.
**3) Do you have any other ideas or opinions on how to resolve this? **
Usability and more usability. Make sure the page bring more than just some text and links. Think about people landing on there and what else they would like to see that would be useful to them. If you search for your key phrases, who is winning in the SERP's? How do they combat this issue? A little competition analysis can go a long way.
You could also do with focusing on keywords that bring people to that page. Rather than just focusing on "Green Tea", you want the people who are looking to "buy green tea" or for "Green tea suppliers". If you get the wrong people to the pages, this can also be detrimental.
I hope this helps
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reason for robots.txt file blocking products on category pages?
Hi I have a website with thosands of products. On the category pages, all the products are linked to with the code “?cgid” in the URL. But “?cgid” is also blocked in the robots.txt file for some reason. So I'm thinking it's stopping all my products getting crawled by Google. Am I right here? Is there any reason why a website would want to limit so many URL's? I'm only here a week and the sites getting great traffic, so don't want to go breaking it!!! Thanks
Web Design | | Frankie-BTDublin0 -
Should i be using shortcodes for my my page content.
Hello, I have a question. Sorry if this is been answered before. Recently I decided to do a little face lift to my main website pages. I wanted to make my testimonials more pretty. Found this great plugin for testimonials which creates shortcodes. I love how it looks like, but just realised that when I use images in shortcodes, these are not picked up by search engines 😞 only text is. Image search ability is pretty important for me and I'm not sure if I should stick with my plain design and upload images manually with all alt tags and title tags or there is a way to adjust shortcode so it shows images to search engines. You can see example here. https://a-fotografy.co.uk/maternity-photographer-edinburgh/ Let me know your thoughts guys. Regards, Armands
Web Design | | A_Fotografy1 -
Problems preventing Wordpress attachment pages from being indexed and from being seen as duplicate content.
Hi According to a Moz Crawl, it looks like the Wordpress attachment pages from all image uploads are being indexed and seen as duplicate content..or..is it the Yoast sitemap causing it? I see 2 options in SEO Yoast: Redirect attachment URLs to parent post URL. Media...Meta Robots: noindex, follow I set it to (1) initially which didn't resolve the problem. Then I set it to option (2) so that all images won't be indexed but search engines would still associate those images with their relevant posts and pages. However, I understand what both of these options (1) and (2) mean, but because I chose option 2, will that mean all of the images on the website won't stand a chance of being indexed in search engines and Google Images etc? As far as duplicate content goes, search engines can get confused and there are 2 ways for search engines
Web Design | | SEOguy1
to reach the correct page content destination. But when eg Google makes the wrong choice a portion of traffic drops off (is lost hence errors) which then leaves the searcher frustrated, and this affects the seo and ranking of the site which worsens with time. My goal here is - I would like all of the web images to be indexed by Google, and for all of the image attachment pages to not be indexed at all (Moz shows the image attachment pages as duplicates and the referring site causing this is the sitemap url which Yoast creates) ; that sitemap url has been submitted to the search engines already and I will resubmit once I can resolve the attachment pages issues.. Please can you advise. Thanks.0 -
Internal Linking: What is the best practice for pages not included in Nav bar?
I never quite understood why internal linking was such a big deal for SEO, but now I'm having second thoughts and perhaps understanding it more. I always thought since most websites have a navigation feature--usually the menu bar located at the top and often another one in the footer--that internal navigation was usually already built in to most websites and therefore, a silly topic to make a fuss over; however, I may be the silly one after all. I am now creating pages that are not included in the navigation so.... What is the best practice for this? If I am creating say, pages for certain locations and those location pages begin to number in the hundreds, it makes my navigation bar a little too cumbersome to have all those pages in a drop down menu. So I made a Locations page and just link to all those pages from that page (and from nowhere else). But now I'm wondering if this could be a bad internal linking practice and perhaps hurt my online visibility as an SEO ranking factor. Is this a crawl problem? And if so, is there a better option that provides a good visitor experience while appeasing the search engines.
Web Design | | Dino640 -
Spaces at beginning of title tag - negatively affect the optimization of the page?
For some reason, our title tags have a long space after the beginning title tag and before the text appears. The beginning title tag is on one line, then a break, a tab and then the content of the title tag. I'm pretty sure this is not good and is affecting optimization of the page. Am I correct or is this not an issue and does not need to be fixed? Example: | <title></span></p> <p> </p> </td> </tr> <tr> <td class="line-number"> </td> <td class="line-content"> First keyword</td> </tr> </tbody> </table></title> |
Web Design | | CFSSEO0 -
What is the best tool to view your page as Googlebot?
Our site was done with asp.net and a lot of scripting. I want to see what Google can see and what it can't. What is the best tool that duplicates Googlebot? I have found several but they seem old or inaccurate.
Web Design | | EcommerceSite0 -
Live Text in Navigation Vs. Image - Does this affect SEO
I recently was asked the question if having live text in the navigation vs and image affect seo. For example, refer to this link http://markup.io/v/avsaenq856kw the navigation highlighted is seperate images. The html elements read : /images/procedures.png"> Live text html reads like this: Breast » What is better for seo value, or does it now matter having live text or an image?
Web Design | | Red_Spot_Interactive0 -
Mobile Site Pages: Word Count Help
Hi there I am doing a mobile website for a client and they asked me what the dieal word count would be per page. They are SEO conciosu but we are not doing SEO on this site. I would just like to know a general rule of thumb. Regards Stef
Web Design | | stefanok0