National keyword results v local keyword results
-
If the keyword contains the location term like "SEO company London" is it better to use the wider results over local?
Additionally, some best practice examples of national v local result tracking would be great
Darren
-
If your tracking app allows, track as much as you can. Local and non-local will always be given different positions, so always track both.
-Andy
-
HI there, I posted an update with more information
-
HI there, I posted an update with more information
-
Hi folks,
I'll attempt to clarify what my question. Apologies.
So what I want to know is...what is best practice when tracking keywords.
Specifically relating to the practice of tracking terms such as "SEO agency" and "SEO agency London" as an example. One keyword without the geographic term, one with the geographic term.
Would it be a better set up to track "SEO agency" keyword positions over time at both the national and local level, than set up to track "SEO agency London" at both the national and local level?
I guess what I am really trying to get at is whether or not a geographic term within the keyword nullifies the point of tracking search positions at the local level.
Does that help?
Darren
-
Hi Darren,
I agree with Andy that a bit more detail might clarify this.
I believe what you may be asking is whether it is better to optimize your website for local or national keywords. The answer to this would lie in where you want to build up your business. If you are hoping to serve clients mainly in your local area, and you meet with these clients face-to-face, then optimizing for your local geographic terms will be most appropriate. If, however, you do not have in-person transactions with your clients and are offering a virtual service on a national scale, then this would point more toward service-focused optimization instead of geographic-focused optimization.
Not totally sure this is what you are asking, though, so please feel free to provide further details about your question. Thanks!
-
If the keyword contains the location term like "SEO company London" is it better to use the wider results over local?
Can you expand on this please Darren? I don't really understand what the question is. Is it better to use the wider results for what?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How is it possible to rank first for a keyword, when the keyword isn't written on the page?
I noticed that one of our competitors is ranking in first position for a keyword but when looking on the page grader. The exact keyword is not used on the page at all (or in title, URL etc.). How is this possible, when other sites have content with those exact words?
Keyword Research | | Jesssherl3 -
Amazon Keyword Research Tools - Suggestions Please
Hi guys, I'm in need of a reliable keyword research tool for Amazon and Walmart. Is anyone able to recommend a good tool? Free or Paid is welcomed. I've found KeywordTool.io/Amazon and MerchantWords but am struggling to find anything else to compare. I'd love to know your experience with these or any other tools you've used in the past. Thanks in advance 🙂
Keyword Research | | daniel-brooks2 -
A Solution to Keywords Being Grouped in Google Keyword Planner
Hi guys, I am trying to get search traffic for a list of keywords which I put together a few years ago for one of my clients, this was before Google made changes to their Keyword Planner. When I am adding the list into Google Keyword Planner it is "grouping" a number of the keywords/phrases together, and therefore removing 13 of the keywords from the original list of 59 keywords. Is there a way around this so I can get search volume for the original list, and not the cut down one? I am specifically using Google Keyword Planner as I want to get search volume for a number of specific locations in the UK. Any comments/feedback is greatly appreciated. Thanks in advance! Jack. I19Op
Keyword Research | | ChemistryMarketing1 -
Keyword question
I am trying to rank for the long tail keyword "Personal Injury Lawyer Vancouver". If I want to still rank for this keyword can I add an "in" in between lawyer and Vancouver and can I make Lawyer plural? Will this give me the same results? THanks, Jonathan
Keyword Research | | H1_Marketing_Solutions0 -
How do I find out what low-volume keywords are best to target?
Since many of our products and services are purpose-built for a niche community, I find that many of the keywords I am researching are all low-volume. Data on the Keyword Difficulty Tool show '0' under Bing Search Volume (exact match). I know what my competitors are targeting based on their title tags and web content, but I'm not sure if they did their keyword research homework, so I don't want to assume. Is there any other way to determine which keywords I should be targeting?
Keyword Research | | ULCRobotics0 -
Include Location in Keywords?
I understand Google's local search automatically searches keywords with the location you are searching from. For example if I'm searching from Calgary and query "best shoe repair", Google knows I'm searching from Calgary and presents Calgary based results. I'm using Google's new Keyword Planner tool which allows for city based search results, meaning I don't have to include "Calgary" in the keywords I submit. The question I have is should I be attaching "Calgary" to my keywords for on-page optimization, and why or why not? Any help would be greatly appreciated!
Keyword Research | | reidsteven750 -
How does SEOmoz account for articles (a, the) and transitions (in, on) in keywords?
For instance, if I want to track traffic for a sports memorabilia store in Miami, and I only have "sports memorabilia shop Miami" as a keyword to track, will it track traffic of people who visited the shop's site after searching for "sports memorabilia shop IN miami"? Or would I have to use both "sports memorabilia shop Miami" AND "sports memorabilia in Miami"? I know Google doesn't show results with "in", "and", "the", etc., but Google Analytics tracks them, so I'm curious about how SEOmoz does it. Thanks in advance.
Keyword Research | | simply1800 -
Is there any value to meta keywords?
The more I read the more I realize that meta keywords are not as helpful as they once were. Is there any SEO value to meta keywords anymore or should the emphasis be put on the content and title tags in regards to keywords? As always, I appreciate any feedback.
Keyword Research | | TracSoft0