National keyword results v local keyword results
-
If the keyword contains the location term like "SEO company London" is it better to use the wider results over local?
Additionally, some best practice examples of national v local result tracking would be great
Darren
-
If your tracking app allows, track as much as you can. Local and non-local will always be given different positions, so always track both.
-Andy
-
HI there, I posted an update with more information
-
HI there, I posted an update with more information
-
Hi folks,
I'll attempt to clarify what my question. Apologies.
So what I want to know is...what is best practice when tracking keywords.
Specifically relating to the practice of tracking terms such as "SEO agency" and "SEO agency London" as an example. One keyword without the geographic term, one with the geographic term.
Would it be a better set up to track "SEO agency" keyword positions over time at both the national and local level, than set up to track "SEO agency London" at both the national and local level?
I guess what I am really trying to get at is whether or not a geographic term within the keyword nullifies the point of tracking search positions at the local level.
Does that help?
Darren
-
Hi Darren,
I agree with Andy that a bit more detail might clarify this.
I believe what you may be asking is whether it is better to optimize your website for local or national keywords. The answer to this would lie in where you want to build up your business. If you are hoping to serve clients mainly in your local area, and you meet with these clients face-to-face, then optimizing for your local geographic terms will be most appropriate. If, however, you do not have in-person transactions with your clients and are offering a virtual service on a national scale, then this would point more toward service-focused optimization instead of geographic-focused optimization.
Not totally sure this is what you are asking, though, so please feel free to provide further details about your question. Thanks!
-
If the keyword contains the location term like "SEO company London" is it better to use the wider results over local?
Can you expand on this please Darren? I don't really understand what the question is. Is it better to use the wider results for what?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How come when I create a keyword list, the volume of that keyword per month is not displayed? It is only displayed once the keyword is selected.
Why do we no longer have the ability to view keywords in a list with all of its data? VdhmGmQ
Keyword Research | | solitude15577990 -
Local Keywords
Hello everyone. Still loving MOZ. Question: When I research a keyword phrase such as Entertainers it is returning a local search of 15,972. I want to target three specific cities in my area ( Pittsburgh, Cleveland, Akron). When I research the phrase Cleveland Entertainers I'm getting a local search result of 0. Should I just assume that the search is still large enough to use? Should I target Cleveland Entertainers still with feedback of 0? Also is it a good idea to target the word entertainers with three separate pages to three separate cities? I'm planning on making three separate blogs with new content on each. This will not be duplicate content.
Keyword Research | | Jasonalanmagic0 -
Keyword research tools
So I went to a panel a while back that said Wordtracker is basically useless. I'm not using it as an end-all, be-all, but more for insights and context. Do you agree with that statement? The hosting company provides a keyword research tool, so I wasn't sure how seriously to take it. Have you guys been using Bing for the search data previously provided by Google's Keyword Research Tool? Do you find that to be a viable resource? Thanks.
Keyword Research | | SSFCU0 -
Keyword research
I know this is a dumb question but how do I perform a full keyword research in MOZ? Saw this post: http://moz.com/help/pro/researching-high-potential-keywords but that's pretty much outdated. I appreaciate your response. Thanks,Tony
Keyword Research | | chickenjoy20130 -
Title keyword and synonyms in content ?
what is the % relation in between a keyword in title and that given keyword's synonyms in a content of that page? if i use the keyword "apple pie" on a page title once, what should be % of reappearance of this keyword in the content ? and its synonyms in relation to the entire content on that page. thank you
Keyword Research | | orion680 -
Top keywords
Hi, Where can I get a reliable list of the top 1000 keywords searched for over the last few months or 2012 or whatever? Thanks
Keyword Research | | jwdl0 -
Keyword difficulty %age
I am using the Seomoz keyword tool to do some research. Some of the keywords I am researching are returning with a difficulty of 20 - 30% , are these good percentage keywords to target. I will obviously be following Seomoz tips / methods etc
Keyword Research | | wtfi0 -
Google Keyword Tool Category Selector
Has anyone developed any useful techniques for using the category selector in the GKT? Perhaps in conjunction with a site URL. Always looking for something better
Keyword Research | | waynekolenchuk0