Outside Top 10 Even though - Higher Domain/Page Authority/Higher On Page Grade
-
Hi,
Note: this is for Australian search results - for people in Perth.
The website is: http://thedj.com.auI am trying to optimise for the keyword 'perth wedding dj', but also 'wedding dj perth' and for some reason my website isn't even in the top 10 results.
Here is what's weird though:
- My on-page grade with the On-Page Grader for the keyword 'wedding DJ perth' is an 'A' for http://thedj.com.au (http://awesomescreenshot.com/0135135hca)
- When checking the Keyword Difficulty in the Google Australia search enginge for 'wedding DJ perth' - there are 4 results which have a lower domain authority than 15 (in fact one result has a domain authority of 1) - http://awesomescreenshot.com/03f5134zd1
- http://thedj.com.au has a Domain Authority of 23/100 and a Page Authority of 34/100. (http://awesomescreenshot.com/0bb5134tb8)
So seeing as the page has gotten an A for on-page optimisation for the keyword 'wedding DJ Perth' and has a higher domain authority then many results in the top 10... why isn't it in the Top 10?!
Bonus Question:
Why is DJ Avi showing up at the top of search results (Local listing) depsite the fact that:
a) He has no website to link to
b) No reviews for his listing
c) No keywords that I can see (other than the fact that he's a DJ)
Screenshot: http://awesomescreenshot.com/05151349cbMeanwhile our Local Places -
Thanks,
Kosta
http://www.headstudios.com.au -
Andy sums it up perfectly.
It is very easy to make any "SEO checker" give you top grades for a page. Likewise it is very easy to manipulate individual metrics to be higher. For instance, I could write 2000 words of useless content on wedding DJ's in perth, insert a few keywords in the right places, make sure my taggings is correct and i have the right number of tags and title text etc... Moz gives me an A for optimisation... but my content is crap.
If you have ticked all the boxes for on page optimisation (if you have more than 1 h1 tag like a previous poster said then you need to look at this at start with the basic step) then its time to look into what andy suggests, the quality of your content, your website trust and hunt down that reason.
-
Kosta
No probs you have a few H1's I think I saw 7... teh first listed is:- "Over 25 Years Providing Entertainment Solutions For Perth Weddings".
http://www.writingforseo.org/how-many-h1-tags-can-you-have-on-a-page/
I was trying to suggest that maybe wedding is not the word to lead with. It is better take a beach head and move up from there.
Go get em.
-
Hi John,
I'm not looking to optimise my website for the keyword 'wedding', that would be too hard - I am instead optimising it for the keyword phrase 'wedding DJ perth' (this is in my title tag).
I have an h1 tag on the front page that says 'Wedding DJ in Perth - Kai Werner' (notice it has the word 'DJ').
Best,
Kosta -
Andy is correct.
There are a few more aspects you may consider tweaking. Wedding is a highly sought after keyword. So I would consider re-phrasing your title tag. Not the number 1 word. Also your H1 does not assist as it does not mention the word DJ. I have only looked at these aspects and there is room for improvement on both.
Those phrases really help google match up a searchers intent. There are plenty of articles on title tags and H1's and how to shape them.
Good luck.
-
Hi Kosta,
You have to understand that all metrics that belong to MOZ, will have no bearing on search results that you see in Google. Just because a site has a higher DA / PA or features well in the page grader, is just MOZ telling you, based on what they know, how you are doing. It gives you a very good grounding into changes on your page that should be made, but this is far from the final stroke in being listed.
You will find that so many other aspects will be coming in to play, such as content, brand / site trust, use of keywords, etc. Then you also have to consider why Google isn't favouring your site as much - any penalties, poor backlinks, poor content, poor trust, etc.
You also have to look at the other sites that are competing for his phrase and understand what they are doing and why they are featuring above you as well.
Not an easy one to just say "do this" because I doubt very much it is just one aspect.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When creating a sub-domain, does that sub-domain automatically start with the DA of the main domain?
We have a website with a high DA and we are considering sub-folder or sub-domain. One of the great benefits of a sub-folder is that we know we get to keep the high DA, is this also the case for sub-domains? Also if you could provide any sources of information that specify this, I can't see to find anything!
Intermediate & Advanced SEO | | Saba.Elahi.M.0 -
Sub Directories Domain & Page Crawl Depth
Hi, I just bought an old domain with good backlinks and authority, that domain was technology product formerly. So, I want to make this domain for my money site. The purpose of this website is to serve technological information like WordPress tutorial and etc (free software or drivers). And I just installed a sub directory on this domain like https://maindomain.com/subdirectory/ and this directory I made for a free software like graphics drivers download (NVIDIA or AMD). What you think with this website? Is it make sense? Wait, I just added this domain to my campaign at MOZ and the result shown my sub directory was 6 times of crawl depth. Is it good for directory or I need to move the sub directory to my main site? Thank you, hope someone answer my confuse. Best Regard, Matthew.
Intermediate & Advanced SEO | | matthewparkman0 -
Medical / Health Content Authority - Content Mix Question
Greetings, I have an interesting challenge for you. Well, I suppose "interesting" is an understatement, but here goes. Our company is a women's health site. However, over the years our content mix has grown to nearly 50/50 between unique health / medical content and general lifestyle/DIY/well being content (non-health). Basically, there is a "great divide" between health and non-health content. As you can imagine, this has put a serious damper on gaining ground with our medical / health organic traffic. It's my understanding that Google does not see us as an authority site with regard to medical / health content since we "have two faces" in the eyes of Google. My recommendation is to create a new domain and separate the content entirely so that one domain is focused exclusively on health / medical while the other focuses on general lifestyle/DIY/well being. Because health / medical pages undergo an additional level of scrutiny per Google - YMYL pages - it seems to me the only way to make serious ground in this hyper-competitive vertical is to be laser targeted with our health/medical content. I see no other way. Am I thinking clearly here, or have I totally gone insane? Thanks in advance for any reply. Kind regards, Eric
Intermediate & Advanced SEO | | Eric_Lifescript0 -
Want to merge high ranking niche websites into a new mega site, but don't want to lose authority from old top level pages
I have a few older websites that SERP well, and I am considering merging some or all of them into a new related website that I will be launching regardless. My old websites display real estate listings and not much else. Each website is devoted to showing homes for sale in a specific neighborhood. The domains are all in the form of Neighborhood1CityHomes.com, Neighborhood2CityHomes.com, etc. These sites SERP well for searches like "Neighborhood1 City homes for sale" and also "Neighborhood1 City real estate" where some or all of the query is in the domain name. Google simply points to the top of the domain although each site has a few interior pages that are rarely used. There is next to zero backlinking to the old domains, but each links to the other with anchor text like "Neighborhood1 Cityname real estate". That's pretty much the extent of the link profile. The new website will be a more comprehensive search portal where many neighborhoods and cities can be searched. The domain name is a nonsense word .com not related to actual key words. The structure will be like newdomain.com/cityname/neighborhood-name/ where the neighborhood real estate listings are that would replace the old websites, and I'd 301 the old sites to the appropriate internal directories of the new site. The content on the old websites is all on the home page of each, at least the content for searches that matter to me and rank well, and I read an article suggesting that Google assigns additional authority for top level pages (can I link to that here?). I'd be 301-ing each old domain from a top level to a 3rd level interior page like www. newdomain/cityname/neighborhood1/. The new site is better than the old sites by a wide margin, especially on mobile, but I don't want to lose all my top positions for some tough phrases. I'm not running analytics on the old sites in question, but each of the old sites has extensive past history with AdWords (which I don't run any more). So in theory Google knows these old sites are good quality.
Intermediate & Advanced SEO | | Gogogomez0 -
How is it possible to 301 specific pages to a new domain?
The old site is small, only 100 pages or so, and about 10 of them are particularly useful. I would like to 301 those 10 pages to 10 similar pages on the new site, and also 301 the other 90 pages to the new site... the new site's home page, I suppose. Does it make sense to do this and if so how? I think if I simply 301 the whole of the old domain to the new one, the juice will be shared among the new site's page equally which is not what I want. I know where the htaccess file is and I can 301 a page within a domain but I'm at a loss with this. Thanks for any help. EDIT: I'm hoping for something like this: old.com/page_1 >> new.com/page_A old.com/page_2 >> new.com/page_B ... and 8 more of those And then the other 90 pages: old.com/Remaining pages >> new.com/index
Intermediate & Advanced SEO | | Brocberry0 -
301 - should I redirect entire domain or page for page?
Hi, We recently enabled a 301 on our domain from our old website to our new website. On the advice of fellow mozzer's we copied the old site exactly to the new domain, then did the 301 so that the sites are identical. Question is, should we be doing the 301 as a whole domain redirect, i.e. www.oldsite.com is now > www.newsite.com, or individually setting each page, i.e. www.oldsite.com/page1 is now www.newsite.com/page1 etc for each page in our site? Remembering that both old and new sites (for now) are identical copies. Also we set the 301 about 5 days ago and have verified its working but haven't seen a single change in rank either from the old site or new - is this because Google hasn't likely re-indexed yet? Thanks, Anthony
Intermediate & Advanced SEO | | Grenadi0 -
Do in page links pointing to the parent page make the page more relevant for that term?
Here's a technical question. Suppose I have a page relevant to the term "Mobile Phones". I have a piece of text, on that page talking about "mobile phones", and within that text is the term "cell phones". Now if I link the text "cell phones", to the page it is already placed on (ie the parent page) - will the page gain more relevancy for the term "cell phones"?? Thanks
Intermediate & Advanced SEO | | James770 -
Moving poor content to its own domain may risk being seen as a doorway page?
We have decided to move some thin content from our primary domain to an independent domain in order to lift the panda penalty. Does anyone have suggestions for how to avoid being seen as a doorway page? Thank you in advance.
Intermediate & Advanced SEO | | nicole.healthline0