What should be the SEO strategy for a very big target?
-
Currently I am doing SEO of an Arabic website. I need to optimize it for GCC region. Its target is very big i.e. 1 million unique visitors per month (organic). The domain is new means there is no domain authority right now. What should be the best strategy in this scenario?
-
Egol is spot on. Assuming the SERP is highly competitive. You need to do a few things simultaneously. I will mention 3.
Firstly I would not initially target the highly competitive SERP Long term goal, but it could be several months till you are there. You need to take a beach head first - or own one SERP and build from there. Build your organic traffic. Own a less searched but highly relevant keyword query SERP. Your keyword research should assist and identify opportunities. So I would find weak SERP's which is related and then build pages & content to own those SERP's.
Concurrently you need to build backlinks. So I would do an audit on your competitors and see what you can also harvest. Then I would capture the top 100 URL's for the keyword you are chasing and try and see if you can get natural backlinks on those sites.
Thirdly you have to do some good old fashioned marketing. PR & marketing are integral to online success now.
Hopefully given you some ideas. Good luck.
-
Your greatest resource can be a tribe of like-minded people who will share your content with other like-minded people on social media, personal blogs and other channels. The value of this can not be overestimated.
To start or grow your tribe of like-minded people, set up your website so that your best content or most important content are obviously linked to on every page. This can be done with nice big images and enticing captions like you see done with Taboola, Outbrain and other content marketing sites.
Produce a monthly newsletter for these people to keep them engaged. Tell them how they can help you. Draw them small maps to make it easy for them.
Advertise on websites where lots of like-minded people read frequently. Spend your advertising on like-minded people, even if it costs more, because like-minded people are the most valuable asset you can find.
-
Thanks for your answer. We have already created good content and adding more with the new keywords.
Do you have that level of determination and resources?
We are full of determination and also we can arrange resources for our target. Please elaborate the resources.
-
Its target is very big i.e. 1 million unique visitors per month (organic).
That's a lot of traffic. I would be surprised if there is that much traffic for this target.
What should be the best strategy in this scenario?
First, go to the SERPs and look at who owns them. You will likely find extremely authoritative domains in the top ten. Are there any with significant resources who will pursue this as a "trophy query" with irrational (or perhaps rational) determination. Do you have that level of determination and resources?
Then look at their content and decide if you can beat it soundly and by a significant margin. To me, the English language text content is not as impressive as expected, but it is not weak. The quality, relevance, and informativeness of the images on most sites is rather pedestrian.
The domain is new means there is no domain authority right now.
Do not expect a quick win. You will first need to develop a significant mass of high quality content. This might take a knowledgeable and skilled author, working full time and supported by a source of great graphics, a few to several months to produce. Then you will need genuine audience acceptance and that they will appreciate the content enough to share it widely. This will be very slow to launch, even if you pay for promotion. The amount of time depends upon the degree of superiority of your content and/or the resources that you can put into promoting it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for an SEO Mentor
I do in-house marketing for a medium sized luxury architectural design firm. I have a good understanding of the moz platform and general SEO but would like to findsomeone to provide regular guidance and answer some specific questions regarding our SEO. Specifically, we want advising on keywords, blog content, and link building. Ideally we'd like to engage a consultant (remotely) on an hourly basis. We'v have had very poor experiences with big SEO firms so that’s definitely not something we’re looking for. Best,
Intermediate & Advanced SEO | | WorkshopAPD
Caio0 -
Subdomains + SEO
Hi everyone, So a little background - my company launched a new website (http://www.everyaction.com). The homepage is currently hosted on an amazon s3 bucket while the blog and landing pages are hosted within Hubspot. My question is - is that going to end up hurting our SEO in the long run? I've seen a much slower uptick in search engine traffic than I'm used to seeing when launching new sites and I'm wondering if that's because people are sharing the blog.everyaction.com url on social (which then wouldn't benefit just everyaction.com?) Anyways, a little help on what I should be considering when it comes to subdomains would be very helpful. Thanks, Devon
Intermediate & Advanced SEO | | EveryActionHQ0 -
SEO benefit of tracked URLs
I've found a lot of mixed info on this topic so I thought I'd ask the experts (Moz community). If I'm adding tracking parameters to URLs to monitor organic traffic will this affect the rank/value of the original clean URL? If so, would best practice be to 301 redirect the tracked URL to the original:
Intermediate & Advanced SEO | | IceIcebaby
i.e. redirect www.example.com/category/?DZID=Organic_G_NP/SQ&utm_source=Organic&utm_medium=Google TO www.example.com/category Thanks for your help!
-Reed0 -
SEO site Review
Does anyone have suggestions on places that provide in depth site / analytics reviews for SEO?
Intermediate & Advanced SEO | | Gordian0 -
Server cache and SEO
I have a question about server cache and seo. For example. www.chanel.com.cn , the server is in US, and uses China Cache to improve local Chinese users access speed, so what do you think this way will work for search engines spiders too? when a spider is crawlling the website, does the content it crawl on US server or China cache? what's best practice for those kind of SEO on server side? thanks Boson
Intermediate & Advanced SEO | | topchinaseo0 -
How do I make my URLs SEO friendly?
Hi all, I am aware that overly-dynamic URLs hurt a website's SEO potential and I want to fix mine. At present they look like this: http://www.societyboardshop.co.uk/products.php?brand=Girl+Skateboards&BrandID=153 What do I need to do to fix them please... do I add some code to the htaccess file? Many thanks, much apreciated. Paul.
Intermediate & Advanced SEO | | Paul530 -
Need Guidance On SEO Campaign
Hello, my website is www.mybluedish.com and I am launching an SEO campaign to increase our rankings, especially for the keyword 'satellite internet'. We used to be ranked #5 for this keyword and Google made some changes about 9 months ago that dropped us way back. We have recovered a lot back to #18 now, but have been stuck here for a while. I want to step up our SEO campaign and have come up with the following campaign. Could any SEO's please tell me if you think the following is the make up of a solid SEO campaign or if it should be adjusted? Thank you. 12 new blog articles/month 24 Articles submitted to 10 different directories each (total of 200 article directory submissions)/month 1 basic Press Release from PR.com/month 200 do follow blog comments/month 10 paid blog posts (on other people’s blogs of PR 1-5)/month
Intermediate & Advanced SEO | | MyNet0 -
SEO for Global Navigations
I did my first SEO audit from the book SEO Secrets by Danny Dover on my new website at http://melo4.melotec.com:4010/ In the book he says to disable Javascript and see if the global navigation still works. So when I did that the dropdown menus in my navigation don't show. I'm assuming this is a problem but when I check the cache text only version of the site, the dropdowns are in the text only version. Are their any experienced SEO's out their who can weigh in on this issue? Should I have my developer redo the navigation without any javascript? Thanks, Shawn
Intermediate & Advanced SEO | | Romancing0