Google Rankings Are Dancing What To Do?
-
I was been ranking on page no.3 for many of my keywords. Suddenly they all dropped to Page No.9& Page no.10. Now 10 days back one of my keyword got back to page no.4 & now suddenly today it went back to page no.9 again. I haven't done any changes to the site. My page speed is less than 4secs. Checked everything & all seems fine. No errors or manual actions notification in Webmaster too. Should i wait for the rankings dance to get over or should i start doing something. Currently i am planning to get fresh pages with good content added to the website for the whole month of July. Suggest me what to do?
-
Well, I wouldn't ignore what is on your site altogether. If Google has done an update and you are seeing a lot of fluctuation, resulting in a drop, then there is something amiss.
Conduct an Audit of your site to see if there are issues that can be resolved.
-Andy
-
So should i wait & work on the content. Like i am planning to have fresh pages on site with nice content. Hopefully expecting things will settle down.
-
There has been some algorithm fluctuations happening in the last couple of weeks, but these are not related to any of the big updates and for the most part, appear to have settled down now. I would say it tied in quite well with that.
Have a read of this post here.
-Andy
-
It started in last week of Second week of June. Since, then its happening.
-
If it has been fairly static for the last 12 months, then just recently started to jump around, it is possible that one of the regular updates from Google has had a hand in it. As Patrick said, have a look in Analytics and then see if you can tie any dates down to updates from Google.
I would also look at your backlink profile. It isn't unheard of for sites to acquire links without being aware.
If you have done absolutely nothing to your site, then you really need to look externally at what can be causing it.
-Andy
-
Acquired old .com is 4 years old & the new tld where the redirection is done is 1 year old.
-
Hi there
I would check Mozcast daily to see if fluctuations are part of a update or changes in the SERPs, not limited to your site.
Beyond that, I would take note of the following:
Google Algorithm Change HistoryIf you can pinpoint when your rankings started dropping, you can correlate those drops with updates and from there you can decide if you need to do something along the lines of a content or backlink audit. I would definitely take note of specific pages that dropped in rankings, especially in Search Console. Benchmark performance and track overtime.
Remember - don't make sweeping changes, especially if this fluctuation is only limited to specific pages or categories. Make a couple of changes to a couple of pages, track, and see how it performs. The last thing you want to do go overboard with changes on pages where it wasn't necessary.
Hope this helps! Good luck!
-
Hi Jawahar,
How old is your site? I only ask because Google often does this with fairly new sites, until they decide where you should be ranking.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
User intent and ranking
Hello, I was doing search to see who ranks on the keyword "bike tours" i noticed a lot of website rank without content "text". Is it because they fulfil the user intent with a search box where you can search by date and destination, trip type and price that google ranks those webpages ? It is the same for the keyword Paris bike tours https://www.fattiretours.com/paris How do they rank with so little content (once again is it because the fulfil the user intent ) Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Wrong Pages Ranking
Good Afternoon We had an issue a while ago with the incorrect pages ranking in Google for some of our key terms. For example the page ranking for the term in Hotels in Spain was an individual information page for one particular hotel in Spain rather than the top level page which is optimised for "Hotels in Spain" The individual property page was ranking around 36-40 so we tightened up all the internal linking structure to ensure the term "Hotels in Spain" was pointing to the correct page and de-optimised the individual property page for the term. After a few weeks, everything seemed to be working and we were ranking top of second page for correct page however, ranking report today has reversed our good fortune and the incorrect page is ranking in a low position Any further suggestions or advise would be very much appreciated. Ideally, I don't want to remove the page that is ranking as it's still relevant for a search for that particular hotel
Intermediate & Advanced SEO | | Ham19790 -
Website No Longer Ranking In Google:
My website was on first page google couple of months ago, now nothing. Shows up in Bing page one. Some queries/pages still showing OK, but some not at all. Example "residential elevators illinois" found nowhere. http://www.accesselevator.net is the website. Have found 900 poor quality links and used disavow tool. Any further suggestions? Their Page Rank also went from a 3 to a 2. Implemented nofollow on all outgoing links. Need advice.
Intermediate & Advanced SEO | | trailblazerzz90 -
Why am I not ranking in Google, but I am in Yahoo and Bing?
The website in question is: www.stbarthexclusives.com Our keywords are currently ranking for both Bing and Yahoo, but we're not appearing anywhere on Google. The website is being crawled successfully, but we still don't have any results. I hoping somebody can point me in the general right direction to fix/correct this problem. Additionally, there's a decent amount of "rel=canonical tags" on the website. If that helps your evaluation. Any advice would be greatly appreciated
Intermediate & Advanced SEO | | Endora0 -
How to Block Google Preview?
Hi, Our site is very good for Javascript-On users, however many pages are loaded via AJAX and are inaccessible with JS-off. I'm looking to make this content available with JS-off so Search Engines can access them, however we don't have the Dev time to make them 'pretty' for JS-off users. The idea is to make them accessible with JS-off, but when requested by a user with JS-on the user is forwarded to the 'pretty' AJAX version. The content (text, images, links, videos etc) is exactly the same but it's an enormous amount of effort to make the JS-off version 'pretty' and I can't justify the development time to do this. The problem is that Googlebot will index this page and show a preview of the ugly JS-off page in the preview on their results - which isn't good for the brand. Is there a way or meta code that can be used to stop the preview but still have it cached? My current options are to use the meta noarchive or "Cache-Control" content="no-cache" to ask Google to stop caching the page completely, but wanted to know if there was a better way of doing this? Any ideas guys and girls? Thanks FashionLux
Intermediate & Advanced SEO | | FashionLux0 -
Ranking
Hi All, I have been working on a car insurance site which targets US market. we have been doing all types of links to the site like - good related directory links, related blogpost and reviews. the site is updated daily with a fresh unique content. what more is needed to get it to the first page. we are currently ranking in the range of 40 - 50 on the page 4 or page 5. we have also recently done a redesign with a new cms, done a good press release but not seeing much of changes. please if anyone in the same industry or with some experience can suggest us. we are using all white hat seo & I can understand the amount of competition in this niche. Thanks
Intermediate & Advanced SEO | | Markyseo0 -
How do you rank in the "brands for:" section in Google's search results ?
There's a "brands for:" section that appears above the first organic listing for certain search queries. For example, if you search for "dedicated servers" in Google, you will see that a "brands for:" appears. How do you get listed there? Thanks, Brian
Intermediate & Advanced SEO | | InMotionHosting0