"near me" campaign
-
I'm looking at running a campaign to get a site ranking for terms that include "near me" so for instance, "personal trainers near me", "yoga lessons near me"
I'm wondering if this should be a local campaign because of the the "near me" in the term and Google basing results on IP addresses of the searcher (if that's possible possible instead of town names) or will it come down to words on the page including "near me"
Any help or examples would be hugely appreciated, thanks community!
-
Hi,
I think you have to ask yourself if this is the right thing to do first. As an example, I have never searched for anything 'near me'. I always use the phrase and my location.
If I do this in my browser, and search for 'restaurants near me' then I get the search page for Trip Advisor, but it seems to think that I am based in the US (I am in the UK), so not sure what is going in with that. Before that though, I get Google local results and then more local services offering to show me restaurants "In Chester", which is where I am.
My primary thought would be to do some research and find which way you should do this - 'phrase and location', or 'near me'. Which one do you realistically have a chance of competing against? Without knowing the full scope of your objective, it is a little limiting for me to offer an opinion on, but my gut tells me that you should do some research into search popularity first of all.
-Andy
-
Hi,
I have seen 'near me' and such other keywords giving great conversion in AdWords because in Adwords we can target specific city or even zip code level .
In case of SEO please check below thread that will helpful to know how to optimize such keywords.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using hreflang="en" instead of hreflang="en-gb"
Hello, I have a question in regard to international SEO and the hreflang meta tag. We are currently a B2B business in the UK. Our major market is England with some exceptions of sales internationally. We are wanting to increase our ranking into other english speaking countries and regions such as Ireland and the Channel Islands. My research has found regional google search engines for Ireland (google.ie), Jersey (google.je) and Guernsey (google.gg). Now, all the regions have English as one their main language and here is my questions. Because I use hreflang=“en-gb” as my site language, am I regional excluding these countries and islands? If I used hreflang=“en” would it include these english speaking regions and possible increase the ranking on these the regional search engines? Thank you,
Intermediate & Advanced SEO | | SilverStar11 -
95% of organic traffic lands in my homepage, despite having a 250 page website with a "seo optimized" hierarchical structure. Any suggestion as to what might be happening?
Challenging issue All the "usual suspects" have been discarded: all pages included in google index, no google penalties, metas optimized, kw's segregated by pages/cluster of pages to avoid cannibalization... BUT, we know we are missing something website is www.e-florex.com and is an e-commerce site based on magento Any ideas you might think are worth exploring? Thanks in advance for your help Juan
Intermediate & Advanced SEO | | juanmarn0 -
B2B site targeting 20,000 companies with 20,000 dedicated "target company pages" on own website.
An energy company I'm working with has decided to target 20,000 odd companies on their own b2b website, by producing a new dedicated page per target company on their website - each page including unique copy and a sales proposition (20,000 odd new pages to optimize! Yikes!). I've never come across such an approach before... what might be the SEO pitfalls (other than that's a helluva number of pages to optimize!). Any thoughts would be very welcome.
Intermediate & Advanced SEO | | McTaggart0 -
New site, new URL, lots of custom content. Load it all or "trickle" it over time?
New site, new URL, lots of custom content. Load it all or "trickle" it over time? Would it make a difference in terms of ranking the site? Interested in your thoughts. Thanks! BBuck!
Intermediate & Advanced SEO | | BBuck0 -
De-indexing product "quick view" pages
Hi there, The e-commerce website I am working on seems to index all of the "quick view" pages (which normally occur as iframes on the category page) as their own unique pages, creating thousands of duplicate pages / overly-dynamic URLs. Each indexed "quick view" page has the following URL structure: www.mydomain.com/catalog/includes/inc_productquickview.jsp?prodId=89514&catgId=cat140142&KeepThis=true&TB_iframe=true&height=475&width=700 where the only thing that changes is the product ID and category number. Would using "disallow" in Robots.txt be the best way to de-indexing all of these URLs? If so, could someone help me identify how to best structure this disallow statement? Would it be: Disallow: /catalog/includes/inc_productquickview.jsp?prodID=* Thanks for your help.
Intermediate & Advanced SEO | | FPD_NYC0 -
Fluctuating Rankings on "difficult" keywords
Hi guys, I have a client who wants to rank well for two very "difficult" keywords and eight easier ones. The easy ones are "treadmills + city" and the difficult ones are "treadmills" and "treadmill". We have got great traction on the "+city" keywords and he now ranks on page one for all those. However, we have noticed that although he ranks on page 2-3 for "treadmill" treadmills", those rankings fluctuate widely day to day. Rankings for the "+city" versions are stable, a rising slowly as I would expect. Rankings for the difficult keywords can be 235 one day, 32 the next week, 218 the day after that, then stable at 30ish for a week, then fluctuation again. I know Google update every day, but what are the likely causes of the easier keywords being stable, while the harder ones fluctuate? Thanks.
Intermediate & Advanced SEO | | stevedeane0 -
What's the "most valuable indirectly related skill" to SEO worth learning?
Hi, All! I have a little time on my hands that's not taken up by client work or our own marketing. What would you say is a skill worth learning during that time? My background is not techie, so while I've picked up a teeny bit of knowledge about code, etc. on the way, I still don't really know how to code, use APIs, etc. So I was thinking something along those lines, but anyone have specific suggestions? And resources for whatever you suggest? Thanks! Aviva
Intermediate & Advanced SEO | | debi_zyx0 -
Where does "Pages Similar" link text come from?
When I type in a competitor name (in this case "buycostumes") Google shows several related websites in it's "Pages Similar to..." section at the bottom of the page:
Intermediate & Advanced SEO | | costumeMy question, can anyone tell me where the text comes from that Google uses as the link. Our competitors have nice branded links and our is just a keyword. I can find nothing on-page that Google is using so it must be coming from someplace off-page, but where?
0
