Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Replace dynamic paramenter URLs with static Landing Page URL - faceted navigation
-
Hi there,
got a quick question regarding faceted navigation. If a specific filter (facet) seems to be quite popular for visitors. Does it make sense to replace
a dynamic URL e.x http://www.domain.com/pants.html?a_type=239
by a static, more SEO friendly URL e.x http://www.domain.com/pants/levis-pants.html by creating a proper landing page for it.
I know, that it is nearly impossible to replace all variations of this parameter URLs by static ones but does it generally make sense to do this for the most popular facets choose by visitors. Or does this cause any issues?
Any help is much appreciated. Thanks a lot in advance
-
Thanks Ryan. This is the answer I wanted to hear.
-
Hi James! This type of URL rewriting is a best practice when it comes to presenting visitors with easy to read page descriptions so whatever capacity you can apply it would be great. Here's Moz's guide to URLs which goes over your question as well as further details into URL structures: https://moz.com/learn/seo/url
Also note from that page:
In addition to the issues of brevity and clarity, it's also important to keep URLs limited to as few dynamic parameters as possible. A dynamic parameter is a part of the URL that provides data to a database so the proper records can be retrieved, i.e. n=3031001, v=glance, categoryid=145, etc.
Note that in both the Amazon and Canon URLs, the dynamic parameters number three or more. In an ideal site, there should never be more than two. Search engineer representatives have confirmed on numerous occasions that URLs with more than two dynamic parameters may not be spidered unless they are perceived as significantly important (i.e., have many, many other links pointing to them).
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal links to landing pages
Hi, we are in the process of building a new website and we have 12 different locations and for theses 12 locations we have landing pages with unique copy on the following: 1. Marketing...2 SEO....3. PPC....4. Web Design Therefor there are 48 landing pages. The marketing pages are the most important ones to us in terms of traffic and priority. My question is: 1. Should we put a dropdown of the are pages in the main header under locations that link to the area marketing pages? 2. What is the best way to link all the sub pages such as London Web Design? Should these links just be coming off the London marketing page? or should we have a sitemap in the footer that lists every page? Thanks
Intermediate & Advanced SEO | | Caffeine_Marketing0 -
Best way to set up URL structure for reviews off of PDP pages.
We are adding existing customer reviews to Product Detail Pages pages. There are about 300 reviews per product so we're going to have to paginate reviews off of the PDP page. I'm wondering what the best url structure for reviews pages is to get the most seo benefit. For example, would it be something like this? site.com/category/product/reviews/page-1 or something that used parameters, such as: site.com/reviews?product=a Also, what is the best way to show that the internal link on the PDP page to "All Reviews" is a higher priority link than the other links on the page?
Intermediate & Advanced SEO | | katseo10 -
JSON-LD schema markup for a category landing page
I'm working on some schema for a client and have a question regarding the use of schema for a high-level category page. This page is merely the main lander for Categories. For example: https://www.examples.com/pages/categories And all it does is list links to the three main categories (Men's, Women's, Kid's) - it's a clothing store. This is the code I have right now. In short, simply using type @Itemlist and an array that uses @ListItem. Structured Data Testing Tool returns no errors with it, but my main question is this: Is this the _correct _way to do a page like this, or are there better options? Thanks.
Intermediate & Advanced SEO | | Alces0 -
Landing pages for paid traffic and the use of noindex vs canonical
A client of mine has a lot of differentiated landing pages with only a few changes on each, but with the same intent and goal as the generic version. The generic version of the landing page is included in navigation, sitemap and is indexed on Google. The purpose of the differentiated landing pages is to include the city and some minor changes in the text/imagery to best fit the Adwords text. Other than that, the intent and purpose of the pages are the same as the main / generic page. They are not to be indexed, nor am I trying to have hidden pages linking to the generic and indexed one (I'm not going the blackhat way). So – I want to avoid that the duplicate landing pages are being indexed (obviously), but I'm not sure if I should use noindex (nofollow as well?) or rel=canonical, since these landing pages are localized campaign versions of the generic page with more or less only paid traffic to them. I don't want to be accidentally penalized, but I still need the generic / main page to rank as high as possible... What would be your recommendation on this issue?
Intermediate & Advanced SEO | | ostesmorbrod0 -
Location Pages On Website vs Landing pages
We have been having a terrible time in the local search results for 20 + locations. I have Places set up and all, but we decided to create location pages on our sites for each location - brief description and content optimized for our main service. The path would be something like .com/location/example. One option that has came up in question is to create landing pages / "mini websites" that would probably be location-example.url.com. I believe that the latter option, mini sites for each location, would be a bad idea as those kinds of tactics were once spammy in the past. What are are your thoughts and and resources so I can convince my team on the best practice.
Intermediate & Advanced SEO | | KJ-Rodgers0 -
After Server Migration - Crawling Gets slow and Dynamic Pages wherein Content changes are not getting Updated
Hello, I have just performed doing server migration 2 days back All's well with traffic moved to new servers But somehow - it seems that w.r.t previous host that on submitting a new article - it was getting indexed in minutes. Now even after submitting page for indexing - its taking bit of time in coming to Search Engines and some pages wherein content is daily updated - despite submitting for indexing - changes are not getting reflected Site name is - http://www.mycarhelpline.com Have checked in robots, meta tags, url structure - all remains well intact. No unknown errors reports through Google webmaster Could someone advise - is it normal - due to name server and ip address change and expect to correct it automatically or am i missing something Kindly advise in . Thanks
Intermediate & Advanced SEO | | Modi0 -
Putting "noindex" on a page that's in an iframe... what will that mean for the parent page?
If I've got a page that is being called in an iframe, on my homepage, and I don't want that called page to be indexed.... so I put a noindex tag on the called page (but not on the homepage) what might that mean for the homepage? Nothing? Will Google, Bing, Yahoo, or anyone else, potentially see that as a noindex tag on my homepage?
Intermediate & Advanced SEO | | Philip-DiPatrizio0 -
Targeting local areas without creating landing pages for each town
I have a large ecommerce website which is structured very much for SEO as it existed a few years ago. With a landing page for every product/town nationwide (its a lot of pages). Then along came Panda... I began shrinking the site in Feb last year in an effort to tackle duplicate content. We had initially used a template only changing product/town name. My first change was to reduce the amount of pages in half by merging the top two categories, as they are semantically similar enough to not need their own pages. This worked a treat, traffic didn't drop at all and the remaining pages are bringing in the desired search terms for both these products. Next I have rewritten the content for every product to ensure they are now as individual as possible. However with 46 products and each of those generating a product/area page we still have a heap of duplicate content. Now i want to reduce the town pages, I have already started writing content for my most important areas, again, to make these pages as individual as possible. The problem i have is that nobody can write enough unique content to target every town in the UK via an individual page (times by 46 products), so i want to reduce these too. QUESTION: If I have a single page for "croydon", will mentioning other local surrounding areas on this page, such as Mitcham, be enough to rank this page for both towns? I have approx 25 Google local place/map listings and grwoing, and am working from these areas outwards. I want to bring the site right down to about 150 main area pages to tackle all the duplicate content, but obviously don't want to lose my traffic for so many areas at once. Any examples of big sites that have reduced in size since Panda would be great. I have a headache... Thanks community.
Intermediate & Advanced SEO | | Silkstream0