Local Listings - where to manage?

[MoJoActive]

I'm optimizing for a a local client and I have suggested we take a look at Moz Local to manage their listings.

I showed the customer the data aggregators that Moz Local would push data to.  (Which of course they had never heard of).

They were concerned about YELP and TripAdvisor, etc.

If I populate their local business data into Moz Local > Moz local sends it to  > lets say Factual... does Factual send/share this information to Yelp?  Or do I need to ad the company information in Yelp or TripAdvisor  in addition to what Moz Local is sharing to the aggregators?

Would love some feedback!

Thanks,

Jolie

[MiriamEllis]

Hi Jolie!

Thanks for posting a good question. Moz Local guarantees your data on 7 specific platforms, which represent the 5 major US aggregators, plus 2 other important sites. These 7 partners are:

Infogroup

Acxiom

Best of the Web

Localeze

Factual

Foursquare

Superpages

We do not control the push beyond these 7 partners. That being said, it is typical for our partners to then push to their own partners. You can see an illustration of how data is typically shared in the link Patrick included in his reply. But, again, it's important for me to clarify that the movement of your data beyond the 7 partners is not part of our service.

So, if there are specific non-partner platforms (like Yelp or TripAdvisor) that you want to advise your client to claim, you are free to do so.

[PatrickDelehanty]

Hi there

I would check out this resource from Moz Local to get a better understanding of where Moz sends your information.

From the looks of things, yes, Moz would send this information to Yelp and Trip Advisor.

Hope this helps! Good luck!