Blogging on multiple domains
-
We have three different domains for geotargeting (za,uk and .com). Each site at at the moment has the same content with only country specific details changed like currency etc.
What is the best way to get maximum SEO benefit when posting new content.When we post new content should we repost to all three domains (the same content) or will Google only index the url on the domain which is crawled first.
Thanks in advance
-
Hello aquaspressovending,
A good person for you to follow would be Aleyda Solis. To answer your question, it is relatively safe to repurpose content across different pages, subdomains or even domains if done properly for different countries.
You can choose a canonical version (e.g. the US version or UK version...) and connect the rest using a rel alternate href lang tag, which is explained in the checklist Patrick linked to above.
-
One tip I would give is to vary the content programatically. I know most people say this is a no-no with SEO, but it can be used effectively in a situation like this. If you could write a script that would replace words with localized words that could help. Like for example US people call them sunglasses, but people in AU call them sunnies a lot. Things like that so you can localize the language. It won't give you a huge boost, but I have seen it help.
-
Hi there
I would check out the following resources:
International SEO (Moz)
The International SEO Checklist (Moz)...for reasons of proper tagging and targeting.
I would also heavily consider your audience. What I mean by that is users have different intentions when searching for the same products, and that tends to extrapolate when you add a regional element to it. I might not find the same content as someone in the UK or South Africa beneficial, and vice versa. You have to be mindful of how your audience is different in different regions, so make sure that the content, if not anywhere else then make it the blog, is targeted and unique to the regions it's supposed to be reaching.
If you're an eCommerce site, I highly suggest this resource from InFlow.
That would be my main focus - develop content for specific regions so they feel like it speaks to them. If you have three sites, keep the branding consistent, tag them properly, but give a personalized regional experience to each.
Hope this helps - good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Redirect for multiple links
I just relaunched my website and changed a permalink structure for several pages where only a subdirectory name changed. What 301 Redirect code do I use to redirect the following? I have dozens of these where I need to change just the directory name from "urban-living" to "urban", and want it to catch the following all in one redirect command. Here is an example of the structure that needs to change. Old
Technical SEO | | shawnbeaird
domain.com/urban-living (single page w/ content)
domain.com/urban-living/tempe (single page w/ content)
domain.com/urban-living/tempe/the-vale (single page w/ content) New
domain.com/urban
domain.com/urban/tempe
domain.com/urban/tempe/the-vale0 -
Parked Domains
I have a client who has a somewhat odd situation for their domains. They've been really inconsistent with how they've used them over the years, which makes for a slightly sticky situation. The client has two domains: compname.com and fullcompanyname.com. Right now, their website is just HTML (no CMS) and all of the URLs are relative, so both domains work. Since the new website will be in WordPress, they need to commit to one domain as the primary. Right now, it looks like compname.com is the one they've used the most in ads and such, so I'm going to recommend they go with that. However, the client has also used fullcompanyname.com a lot. They don't want to have to setup individual 301 redirects for everything. I think it's ridiculous, but you can lead a horse to water... Our developer has done some research and he may have found a solution that will satisfy the client. I just want to find out if there are any SEO implications. The possible plan is to us compname.com as the primary domain and to park fullcompanyname.com. That way, if someone visits fullcompanyname.com/products/my-favorite-product, it will still work without having to setup 301 redirects. Since the domain is parked, Google won't recognize it as duplicate content, correct? Just to be clear on the whole situation, I'm insisting that all of the website URLs need 301 redirects, regardless of the domain. The primary concern is with a lot of other stuff on the server that isn't related to the site (email campaign landing pages, image files, assets that are pulled in by the client's software, etc.). The client's concern is about redirecting all that other stuff (and there is a lot of it--thousands of files). The parked domain would seem to fix that, but I want to make sure that the client won't get Google slapped.
Technical SEO | | BopDesign0 -
Robots.txt and Multiple Sitemaps
Hello, I have a hopefully simple question but I wanted to ask to get a "second opinion" on what to do in this situation. I am working on a clients robots.txt and we have multiple sitemaps. Using yoast I have my sitemap_index.xml and I also have a sitemap-image.xml I do put them in google and bing by hand but wanted to have it added into the robots.txt for insurance. So my question is, when having multiple sitemaps called out on a robots.txt file does it matter if one is before the other? From my reading it looks like you can have multiple sitemaps called out, but I wasn't sure the best practice when writing it up in the file. Example: User-agent: * Disallow: Disallow: /cgi-bin/ Disallow: /wp-admin/ Disallow: /wp-content/plugins/ Sitemap: http://sitename.com/sitemap_index.xml Sitemap: http://sitename.com/sitemap-image.xml Thanks a ton for the feedback, I really appreciate it! :) J
Technical SEO | | allstatetransmission0 -
Handling Multiple Restaurants Under One Domain
We are working with a client that has 2 different restaurants. One has been established since 1938, the other was opened in late 2012. Currently, each site has its own domain name. From a marketing/branding perspective, we would like to make the customers [web visitors] of the established restaurant aware of the sister restaurant. To accomplish this, we are thinking about creating a landing page that links to each restaurant. To do this, we would need to purchase a brand new URL, and then place each restaurant in a separate sub folder of the new URL. The other thought is to have each site accessed from the main new URL [within sub folders] and also point each existing URL to the appropriate sub folder for each restaurant. We know there are some branding and marketing hurdles with this approach that we need to think through/work out. But, we are not sure how this would impact their SEO––and assume it will not be good. Any thoughts on this topic would be greatly appreciated.
Technical SEO | | thinkcreativegroup0 -
Blog is outranking my root domain - Why and Help
I have an odd question concerning SERP rankings on Google along with PageRank and Google Trust. I have a website created in HTML with a WP blog created in a sub-directory. I am finding that the blog is getting relatively good rankings yet it seems the root domain is not getting any of the rank or trust passed onto it as it consistently is outranked by the blog. In fact, for a few of our targeted keywords the root domain does not even show up at all, yet the blog does. Our blog is #2 in Google SERPs, a top Google Place ranking, a Youtube video in the top 10 and a Google Ad place somewhere in the mix of first page ads. The root domain is nowhere to be found. Is there something I need to correct either on the site, in Google Webmaster or in WP Settings that I am not aware that is pushing all the Google Rank and Trust to the blog instead of the other way around? I considered changing the WP Site URL to the root domain thinking it will pass more SEO mojo to the root. But I don't think this is the way to go. I am kind of at a loss, any help is appreciated.
Technical SEO | | SEO-Novice0 -
What Happens to the Existing YouMoz Blog Post URL If It Is Promoted to the Main SEOmoz Blog?
Howdy SEOmoz Fans, Im wondering what happens to an existing YouMoz blog post if it gets promoted to the main SEOmoz blog? Does SEOmoz do a 301 redirect to the new URL? It seems like the old post disappears, but perhaps I'm not digging deep enough. Anyone have experience with this happening on SEOmoz? I'd like to know so I can figure out how to do something similar to that on one of my own sites (promoting UGC to a main blog). Thanks!
Technical SEO | | OrionGroup
~Scott0 -
Campaigns Domain and Subdomain... ?
I made two separate campaigns before I understood the meaning of "subdomain". I make one campaign for my www.com and another for my .com. I now realize I should have made the .com the domain and the www. the subdomain in the same campaign. Is there a way to edit this? Thanks!
Technical SEO | | musicforkids0 -
Are multiple links devalued on the same domain?
I'm in negotiations to get links placed on a popular blog with good stats. I'm allowed to pick older posts on the site, and I get to pick the anchor text. Is it best practice to diversify the links by having different keywords pointing to different pages or am I better off pointing as many links as I can at one page (varying anchor text)? Also, is it best to pick a more recent blog post, or is it ok to pick one from say, 2009?
Technical SEO | | MichaelWeisbaum0