I have 5 sites each targeting a different service my company offers, should I consolidate to one site or merge to one?
-
I run a photo booth company and have a site for each service I offer. Are smaller sites that are SEO for each service stronger than just having pages for each service on one mother site?thanks,
-
Hi Andrew,
I agree with what Tim and David are saying here ... part of this does depend on how successfully these 5 sites are currently performing for you. The fact that you're pondering this a bit makes me wonder if the sites aren't doing as well as you think they should. I'm having a little trouble envisioning the reason behind 5 sites for a photo booth company, but it's not an industry with which I've ever consulted.. Are the 5 services so distinct that they really warrant 5 sites, or are they all essentially related?
-
Are they simular sites?
if yes then yes I would consolidate, 301 all links to the one site and stop splitting your efforts.
If the sites are not relevant to each other then no.
-
We just did this for two different clients. His domains were spread out, and none of them performed particularly wonderful. Honestly, it depends upon the current performance and how you set it up.
Most businesses that offer multiple services or products can be combined into one main site that houses them all. For example:
If you had a company that provided lawn care, landscaping and driveway paving, you could consolidate them into one site easily. The pages would be set up as mydomain.com/service and then additionally mydomain.com/service/service-details. Once your main site is completed, you would then redirect the other sites and all their pages into your new main site. If the other domains already had authority, it could help push the new one out the door. Not to mention handling the social aspect and citation doirectoris would be much easier and efficient when you only have to do it for one domain.
I recommend bringing all the services into one site unless they are not related. For example if you had an HVAC company, and a lawn care division in the same site that would not make sense. People searching for lawn care would be less likely to click on a HVAC related domain, and also competitors that only provided one of those services would most likely rank higher, as they only have to optimize for one thing. Also, all their citation links will only talk about them for that one thing, giving them better credibility and consistency. Chances are it would be difficult to find a domain that covered all the services as well.
-
Hmmm, I think this could depend up on how well things are going a the minute. Are your sites performing well and are they bringing in the customers/leads you are hoping to attain.
There is nothing wrong with having all of these sites, but how do you market other products should the customer land and expect one product, only to find its not quite the one they want. These customer could be leaving without performing an action , yet your other site may have one of the products they desire available, but they did not know.
I would probably suggest having a main branded site that houses all of your items, that way you are able to cross sell your items and people have a greater choice to select from. I would then maybe hold onto these additional micro-sites for any peripheral traffic you have and possibly try drive people to move onto your main branded site.
Just be careful of creating too many sites that link back to yourself which could be seen as a little unnatural. Your micro-sites could be phased out in time once your main branded site gathers pace and develops into a larger presence.
Hope that offers some ideas.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Server was banned, now all sites have dropped ranking.
Hi, I'm new here 🙂 I look after half a dozen sites on the one server. Early January three of those Wordpress sites were hacked and reported for phishing. All sites have been cleaned and the report(s) removed but they are all ranking much lower than previously. I also added IP block to the sites to limit the traffic to Australia and New Zealand as these are all local small businesses. I checked IP reputation for the server and it is neutral, with no blacklisting showing. I checked with the hosting company and they have no bans or warnings on the server either. These sites were ranking ok, usually first or second page but they have all dropped down to page 5 or worse now. Is there anything else I should check? I have resubmitted the sites to Google a few days ago. Any guidance greatly appreciated. I a web designer so I know a little about SEO but this is beyond me.
Local Website Optimization | | MarkNWD0 -
Site is not ranking, please help.
For some reason, we have been fighting and fighting to get a website to rank and no matter what we do- nothing seems to work. I'm just taking over the website handle it personally, but was curious if anyone here had advice on what the issue may be. It isn't even ranking for its brand name, any ideas? http://estesroofingtx.com/
Local Website Optimization | | spadedesign0 -
Does having a host located in a different country than the location of the website/website's audience affects SEO?
For example if the website is example.ro and the hosting would be on Amazon Web Services. Thanks for your help!
Local Website Optimization | | IrinaIoana0 -
Repairing SEO issues on Different Platforms
I work for a car dealership in Southern California and have been tasked with a seemingly impossible task. They would like for me to remove Title Tags, Duplicate Content, Descriptions, and get all other SEO issues in order. The concerns I have rank in this order: 1. Remove Duplicate Metadata: When the platform spits out new pages they use template Title/Description/Keywords and we are not always informed of their addition. There are also somewhere near 1K vehicles in the inventory that are being accused of duplicate content/Metadata. The fix that I have been spit balling is adding canonical - No Follow to these pages. I am not sure that this is the best way forward, but would appreciate the feedback 2. Duplicate Content: Most of the information is supplied from the manufacturer so we have been sourcing the information back to the manufacturers site. They are showing up on random "SEO Tools" pulls as harmful to the site. Although we use the Dealers name and local area, the only way I can assume to get the heat off and possibly fix any negative ramifications is to once again use a Canonical Tag - No Follow to these pages. 3. Clean up Issues: Most of the other issues I am finding is when the website platform dumps new pages to the site without notice and creates more then 1k pages that are coming with duplicate everything. Please provide with any assistance you can.
Local Website Optimization | | BBsmyth0 -
Why has my site dropped to page 2?
I haven't been paying attention to my sites SERP for the past year, and only realized I've dropped to page 2 on a keyword search. Specifically, on Google.ca, searching the keywords "wedding invitations" My site, www.stephita.com, used to consistently rank in the top 3 links. While my competitors have leapfrogged me. 😞 I realized that my site wasn't "mobile-friendly", and had a few other issues like keyword stuffing, long meta descriptions and titles. I've fixed these issues "now", but wanted to know does this mean my site was severely penalized by the Panda/Penguin updates for the last few years? Does having a PR3 site mean anything? My competitors who our rank me on SERP, are all PR1 sites. Greatly appreciate any feedback you can give me! 🙂
Local Website Optimization | | TysonWong0 -
SEO and Redirecting Site to a Different Firm's Domain while Maintaining Current Domain's Rankings
I am a plaintiffs' attorney with a website that ranks well for my major practice areas. I am considering taking a position with a new firm. As part of the discussion, the new firm would allow me to keep my current site so long as it redirects to my bio page on their firm's site. My goal is to keep my current site ranking well and continuously work on SEO efforts, in case I leave the new firm and want to rely on my current site in the future. My questions are: Is there a way to redirect my site every time it shows up in the listings (I have 1000+ indexed pages) without sacrificing its current rankings b/c of bounce rate issues, etc and 2) If I continue to add pages and work on SEO for my site while it redirects to another, will those efforts be worthwhile due to the redirect? I want to keep trying to build my site even though it redirects to a page on a different domain.
Local Website Optimization | | crpoll0 -
Top Pages analysis showing wordpress site pages when it was in a subdirectlry
My word press site used to be at morganlindsayphotography.com/Wedding I moved my site from /Wedding to the root domain three years ago where it is currently at www.morganlindsayphotography.com. Top pages in the open site analysis are still finding ONLY my old pages, titles and posts that were in the /Wedding - which are not even on my site anymore. http://www.morganlindsayphotography.com/Wedding/ http://www.morganlindsayphotography.com/Wedding/2012/11/04/a-new-product-addition-to-weddings/ http://www.morganlindsayphotography.com/Wedding/2012/06/22/brittany-reis-jason-mcclaflin-tiffin-ohio-wedding/ http://www.morganlindsayphotography.com/Wedding/2013/10/06/andy-mallory-cleveland-ohio-engagement/ http://www.morganlindsayphotography.com/Wedding/category/weddings/ Does anyone know why this could be happening?
Local Website Optimization | | morganlindsaycole0 -
International site, be visible on both .com and .co.uk?
Do you guys have any tips to increase the visibility in both Google.com and Google.co.uk? The site today, have good visibility in USA, but its poor in the UK... Information: The server is based in US. No region is set in the Google Webmaster Tools. Incoming links are from global regions, mostly US. Do we need to add a specific section for the UK (uk.site.com or site.com/uk/) and specify region in GWT to make sure Google handle this the right way? Its a lot of work, rewrite all the content for another section, which also is in english...
Local Website Optimization | | Vivamedia0