Queries vs. Organic Keywords in GA

[WeAreDigital_BE]

Could someone explain how the following metrics in Google Analytics are being calculated:

• Search Engine Optimization (Acquisition): clicks on a certain query

• Campaigns (Acquisition): sessions on a certain keyword

GA Help states that both 'queries' and 'organic keywords' refer to the actual string a user enters in Google Search. In that cases it seems that 'clicks' on a SERP result through a given query and 'sessions' through that very same query could not be miles apart.

E.g.:

• Clicks through query X = 170

• Sessions through organic keyword X = 8

Thank you for helping me out!

[PatrickDelehanty]

Hi there

According to Access Search Console data in Google Analytics:

• Some tools define "keywords" differently. For example:

• The Keywords page in Search Console displays the most significant words Google found on your site.

• The Keywords tool in Google Adwords displays the total number of user queries for that keyword across the web.

• Analytics uses the term "keywords" to describe both search engine queries and AdWords paid keywords.

• The Search Console Search Queries page lists shows the total number of keyword search queries in which your page's listing was seen in search results, and this is a smaller number.

There's a section called **Why doesn't Search Console data match Google Analytics data? **- read through it and see if you have anymore questions!

Keep in mind, Google Search Console only passes along data to Analytics in rounded increments of 5, 10, 100, 1000.

For instance, one of my clients has a branded term in Search Console for March 2015. I checked the same one in GA:
Search Console - 15,167 impressions
GA - 15,000 impressions

For another term:
Search Console - 1 impression
GA - 5 impressions

If it's not zero, but less than 5, it's 5.

Hope this helps! Good luck!