Queries vs. Organic Keywords in GA
-
Could someone explain how the following metrics in Google Analytics are being calculated:
-
Search Engine Optimization (Acquisition): clicks on a certain query
-
Campaigns (Acquisition): sessions on a certain keyword
GA Help states that both 'queries' and 'organic keywords' refer to the actual string a user enters in Google Search. In that cases it seems that 'clicks' on a SERP result through a given query and 'sessions' through that very same query could not be miles apart.
E.g.:
-
Clicks through query X = 170
-
Sessions through organic keyword X = 8
Thank you for helping me out!
-
-
Hi there
According to Access Search Console data in Google Analytics:
-
Some tools define "keywords" differently. For example:
-
The Keywords page in Search Console displays the most significant words Google found on your site.
-
The Keywords tool in Google Adwords displays the total number of user queries for that keyword across the web.
-
Analytics uses the term "keywords" to describe both search engine queries and AdWords paid keywords.
-
The Search Console Search Queries page lists shows the total number of keyword search queries in which your page's listing was seen in search results, and this is a smaller number.
There's a section called **Why doesn't Search Console data match Google Analytics data? **- read through it and see if you have anymore questions!
Keep in mind, Google Search Console only passes along data to Analytics in rounded increments of 5, 10, 100, 1000.
For instance, one of my clients has a branded term in Search Console for March 2015. I checked the same one in GA:
Search Console - 15,167 impressions
GA - 15,000 impressionsFor another term:
Search Console - 1 impression
GA - 5 impressionsIf it's not zero, but less than 5, it's 5.
Hope this helps! Good luck!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Query on Google Experiment?
Hello All, I am doing A/B testing via google analytic experiment now my query is for my ecommerce site homepage i am trying to add newsletter in 3 different way so it will be variation A, Variation B and Variation C. So my query is what should be then original page? Currently there is no newsletter form on homepage. Do I consider original page as Variation A? i.e. abcd.com?variation-A as original page? Then google will decide winner between original page i.e. variation A and Variation B & C Thanks!
Reporting & Analytics | | dsouzac0 -
Changes to cookies, August 24 or 25? (organic search not being cookied?)
Hi folks. We've seen a precipitous change in the referral data that we're able to gather from cookies. Specifically: On August 24 or 25, traffic to our site that was cookied as coming from organic search dropped by ~25%, and traffic coming in with no referrer data at all (i.e., it appears to be "direct") rose by roughly the same amount. As far as we can see, we haven't changed anything in our systems that would have caused this (we're not just mis-reading the cookie info), so I'm looking for external reasons. Has anyone else seen this? Or have any ideas why it would happen?
Reporting & Analytics | | RobM4160 -
Can't identify the real source of a goal because subdomains in GA
Hello, I have one domain for my website (www.domain.com) where I receive all the new traffic and a subdomain (billing.domain.com) for the billing system. Im tracking both in Analytics. I have a goal (new order) configured in the subdomain -billing system-. But when I want to track the source / medium of the goals (new orders) in billing.domain.com, always appears my main website (www.domain.com) as the referral. Now I added in Analytics: Admin > Property > Referral Exclusion List, the www.domain.com and domain.com. Do you think that now I can track the real referrer of the goals? Or should I do a more complex tracking setup with Tag Manager ( https://support.google.com/tagmanager/answer/6106951 ) to pass the session cookies from a subdomain to another one, just to identify the real source / medium of the visitor? Thank you 🙂
Reporting & Analytics | | estebanseo0 -
Google Search Bar Vs Address Bar To Determine Number Of Times the Domain Name Is Typed In..
Hello, I'm trying to get a rough estimate of how many times a domain name that we're interested in acquiring is typed in to the address bar. If the google keyword tool says for instance, that the exact match domain name is typed in 720 times, how many times it typed in to the address bar? example.com - 720 global searches Thanks!
Reporting & Analytics | | Optimize0 -
Newsletter tracking event GA- Magento
Hi there, I am trying to track an event, newsletter signup in this case, on my Magento store. I added onClick="_gaq.push(['_trackEvent', 'Microconversion', 'Evento_Onclick', 'Sus_Newsletter']);" on subscribe.phtml Category: Microconversion Action: Evento_Onclick Label: Sus_Newsletter It doesn't work, it's does not track this event. What am I doing wrong? Thanks and regards
Reporting & Analytics | | footd0 -
Number of clicks / organic traffic - different data in Google Analytics and Webmaster Tools
Hi. I have a little problem. When I open Google Webmaster Tools I see 3000 clicks (in Traffic - Search queries - Clicks). But when I open Google Analytics I see much more visits from search engine (Google) - it´s 4-5 times more! It´s a huge difference, don´t you think? Do you know, where is the problem? What causes this diffence? thanks a lot
Reporting & Analytics | | mysho0 -
Keyword referrals in GA
Hi chaps, Quick question for you. I'm drilling down in GA to one of our eCommerce pages which has a pretty high bounce rate. I'm looking at referring keywords and they don't seem to make much sense. The page I'm looking at is a pretty deep page but the top referring keywords are all branded terms. The page isn't included in our site links. To explain a little further, this is the scenario I think is happening: User searches using "Brand term". They then click through to our homepage and eventually land on the deep shopping page (on a different subdomain) In GA Content > Site Content > Pages > Primary dimension set to keyword - "Brand term" shows as the referring keyword. Does this sound right? We have a custom GA script set up to track multiple subdomains.
Reporting & Analytics | | Confetti_Wedding0 -
Should we add the city to our keywords for a site that is only local?
This is one of those things I have done for a long time and all of a sudden asked myself was it necessary: For our local clients, we add the city name (Houston, KC, Birmingham) after each keyword. An example would be TestSite.com/big-tester-houston A Title Tag might be Big Tester Houston | Test Site, etc. Where appropriate we do the same with H1 or H2's and occasionally in the content we will use the city name. The thought being that since the site is only for a given city, it will be deemed more relevant than a site from outside.( I understand there are other factors in SEO; this is a specific question around adding the city). Yes, we also optimize with local directories/citation sites. Is this overkill, is it even worthwhile? Is there any evidence one way or another? I would love some strong opinions backed up with something other than anecdotal evidence where possible.
Reporting & Analytics | | RobertFisher0