International Traffic on Analytics - Is this normal?
-
Hi All,
One of our clients has asked why they are getting so much traffic from international countries when they solely operate in the UK.
See attached image for % of customers who are visiting our site from different countries.
Is this a normal ratio of traffic when we are only targeting UK customers?
Thanks
-
Not that I know of!
I think our customer is just a bit cautious that they aren't getting relevant traffic to their site.
I can't see why Google would think our website is relevant to anyone outside of the UK but I am finding it hard to see what search terms international visitors would be using. Any tips on this?
-
You just might be that good:)
Do you have any Intl/global clients?
-
Thanks, at first I thought it was spam but looking at the source that the international traffic is coming from most of it is coming from Google which makes me think there isn't much we can do about it.
The site isn't optimised for local listings as such as it is a service available across the whole of the UK but I don't see why we would be appearing in any search results from other countries.
I have heard that some people may use IP address reverting so that it looks like their IP address may be coming from somewhere else in the world. Is it that popular that a fair amount of people are using it to visit our site?
-
Referrer Spam has been on the rise lately. See if this helps:
https://moz.com/blog/how-to-stop-spam-bots-from-ruining-your-analytics-referral-data
-
Thanks Christian,
IP Address is UK based.
Company is a Service provider rather than an e-commerce
I'll check into the audit and try to narrow it down via traffic sources etc.Regards
Dave
-
Hmm, that does seem a bit odd. I am surprised that your % of traffic from the UK is not higher.
Few Q's-
- is your IP address located in the UK?
- also, you might want to run an audit to find out where this traffic is actually coming from (legit traffic or spam).
- is your site a service or e-commerce?
my initial 2 cents and hope this helps.
Christian
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Massive unexplained organic traffic drop; disappeared from Google
Hi there,
Search Behavior | | katelynroberts
Our site has experienced a huge organic traffic drop, specifically from Google. The drop occurred on Feb 19 and I've got no clue why it happened. We have not made any significant changes to the website and it doesn't look like there was an algorithm update last week. We don't have any Google penalties or indexing issues noted, and the drop isn't specific to any particular segment/region/keyword. What am I missing? Any advice or insight is super duper appreciated. Our site is a Wordpress/WooCommerice e-commerce site with a blog and long-standing #1 ranks for keywords related to our main product offering. Screen Shot 2024-02-26 at 3.12.25 PM.png
Screen Shot 2024-02-26 at 3.07.52 PM.png0 -
What is the best way to learn google analytics?
Hi I'm trying to get my head around google analytics as a first time user. Can any suggest the best place to start after I have taken a look through the whole thing, how do I go about managing and tracking performances on my website? eg: Registrations/sign ups, conversions all that sort of thing Some advice will be much appreciated Thanks
Search Behavior | | edward-may0 -
Anyone facing issues with Google Analytics today?
For some reason all pages on our site seem to be taking ages to load as they seem to be getting stuck at the "waiting for google-analytics.com"! Anyone else facing similar issues today?
Search Behavior | | prsntsnh0 -
Industry Benchmarks for Google Analytics
Hey Mozites! I was wondering if anyone has come across any good resources for industry benchmarks relating to google analytics? (Social stats would be great as well, but Google Analytics is my main concern) Specifically, I have a client that is a bank and I would love to be able to compare their stats (traffic, unique visitors, bounce rate, time on site, conversion rates...) to other regional banks. Any ideas? Thanks for reading and for your help!
Search Behavior | | iBecC0 -
Why do all traffic curves show a "saw tooth" pattern in Google Analytics
Greetings Mozzers This sounds like a dumb question, but it's bothering me just the same and I would like to think what the fine community of SEO experts at MOZ thinks I have taken a look at the traffic curve for about 20 different sites in very different industries (home improvement, wedding party supplies, pet feeding systems) and it seems to me that they all show a saw tooth pattern, more or less like the one below.
Search Behavior | | Masoko-T0 -
More USA traffic than UK.
Hi there, I have a site www.nut-job.com and I am currently getting more traffic from the USA than uk. Is there anyway of not getting listed in the USA and telling google that the site is a UK site?
Search Behavior | | nutjobshell0 -
Pro/Cons of JUST using Google Analytics
I find myself in a situation where I am having to defend why purely relying on just Google Analytics for site data i.e. exit pages, keywords, bounce rate etc... is not good practise. So I thought/wondered if other people have come up against this. What are the Pro and Cons for ONLY using Google Analytics for your site data....
Search Behavior | | JohnW-UK0 -
What is the best way of tracking direct traffic coming from print ads?
I have numerous print ads running and I would like to see which ads are sending traffic to my site. What is the best way of doing this? Redirects? Is this a recommended practice? Thanks!
Search Behavior | | Lael0