Thin Content to Quality Content

[welcomecure]

How should i modify content from thin to high quality content. Somehow i realized that my pages where targetted  keywords didn't had the keyword density lost a massive ranking after the last update whereas all pages which had the keyword density are ranking good. But my concern is all pages which are ranking good had all the keyword in a single statement like. Get ABC pens, ABC pencils, ABC colors, etc. at the end of a 300 word content describing ABC. Whereas the pages which dropped the rankings had a single keyword repeated just twice in a 500 word article. Can this be the reason for a massive drop. Should i add the single statement like the one which is there on pages ranking good? Is it good to add just a single line once the page is indexed or do i need to get a fresh content once again along with a sentence of keyword i mentioned above?

[MoosaHemani]

In my opinion, quality content has nothing to do with keyword density in it. If the content is quality, users will stick on the page and you will get more time on site by users and shares on social media accordingly.

As far as the rankings are concern, I know it’s important but keyword density is not the only thing that Google took in to consideration when ranking a website. My advice is to do the deeper analysis of the website and see why the rankings have dropped?

-          Is it because the content that dropped its ranking were really bad?

-          Is your bounce rate high on those pages?

-          How many shares and link you get on pages that are ranking well as compare to the pages that dropped recently

-          How powerful is your internal linking

Also, create few more content and see how they are acting after the update, and make a decision based on the data you have collected.

My advice is to keep your users as your first priority because if they like it, they will share it and the conversion rate (important at the end of the day) will improve.

Hope this helps!

[welcomecure]

Just a bit correction over here. By thin content i meant like in terms of keywords density. All my content are written by writers only. But I see my ranking better for keywords having that single sentence on pages whereas those pages which didn't had that single sentence got a massive drop after an update. Do you think it will matter. Or should I freshen up the page with some additional content adding the single sentence with keywords as other good performing pages have on 2-3 such pages just to check what happens? Will this be a good move?

The reason is, there is a massive drop only on those pages (from Page 3 to Page 10-13) whereas there is just a minor drop or improvement on those pages having that single sentence.

[EGOL]

How should i modify content from thin to high quality content.

Just make it high quality.  How you do it is not nearly as important as the fact that it is converted into high quality.

Somehow i realized that my pages where targetted  keywords didn't had the keyword density lost a massive ranking after the last update whereas all pages which had the keyword density are ranking good. But my concern is all pages which are ranking good had all the keyword in a single statement like. Get ABC pens, ABC pencils, ABC colors, etc. at the end of a 300 word content describing ABC. Whereas the pages which dropped the rankings had a single keyword repeated just twice in a 500 word article..

I am willing to bet big money that keyword density has nothing to do with your problem.  You said in your first sentence that your content is thin.  That is probably your problem.  Just replace it with quality.  Everywhere.  As soon as you start thinking that "I need this many words" or I need to "say something this many times" or repeat this or that phrase, that is when you start making rubbish.  It makes your content look like it was produced by a machine and not by a creative human.