How would you suggest finding content topics for this site?
-
Hello,
How would you suggest finding content topics for this site:
The end goal is signups for training seminars in San Francisco, California and Salt Lake City, Utah. In the future the seminars will move more towards life coaching trainings but right now they are mostly about NLP. NLP is a personal development field.
Just looking for ideas for the process of finding topics for the most link-bait-heavy fabulous content. The owners of the site are authorities in the field. This is for both blog and article content.
Thanks.
-
I was referring more about the content. You can write a great linkbait-worthy content about a new method to wax your car, but if you're selling diaper covers, it's not going to help you. Extreme example, but I'm trying to say to make sure that you write content that your target audience wants to read, not necessarily look just at content that will get links.
-
Good point.
People linking to nlpca.com would be coaches, institute owners, sales people with websites, personal development blogs, nlp sites, etc.
People who sign up for a course wouldn't necessarily have their own website.
How does that effect what we do Keri?
Bob
-
Hi Bob,
Buzzsumo is a great (and free!) tool for finding popular content. You can enter a topic or domain and it will provide you with a list of the most popular content over the past 6 months, month, week or 24 hours.
As Keri points out, it makes sense to profile your intended audience first so you know who's most likely to convert and appeal to their information wants and needs. But if you're looking for link and social bait as a way to increase your perceived popularity in Google's eyes, I've found Buzzsumo to be helpful. It also helps you see where your audience likes to hang out online. For example, when I plugged "NLP" into Buzzsumo, I could see that the preponderance of sharing was of CDs on Facebook and Twitter.
I'm also going to check out the article Ruben pointed out. Hadn't seen that yet.
-
The owners of the site are authorities in the field.
Why are you asking us?
The owners should know: 1) the questions that people are askin'; 2) the questions that people aren't askin' but need to know; 3) the common misconceptions about the topics; 4) the topics that amaze people; 5) the topics that are hot in the news; 6) other information that "authorities" know that are high impact.
-
Will the people who read link-bait-heavy fabulous content be the ones who would sign up for a course?
-
I read this post in the Moz blog awhile back, and I thought it had some excellent ideas on finding topics for difficult niches. It has helped me...hopefully, it will do the same for you. Oh, and while gambling is the focus, it's just a case study. You can apply a lot of what he discusses to a variety of different businesses. http://moz.com/blog/case-study-whitehat-link-building-in-the-gambling-industry
For example: NLP + television could lead you to all sorts of content like "Did the Mentalist use NLP accurately in season 2 episode 4," etc.
Best,
Ruben
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
No content using Fetch
Wooah, this one makes me feel a bit nervous. The cache version of the site homepage shows all the text, but I understand that is the html code constructed by the browser. So I get that. If I Google some of the content it is there in the index and the cache version is yesterday. If I Fetch and Render in GWT then none of the content is available in the preview - neither Googlebot or visitor view. The whole preview is just the menu, a holding image for a video and a tag line for it. There are no reports of blocked resources apart from a Wistia URL. How can I decipher what is blocking Google if it does not report any problems? The CSS is visible for reference to, for example, <section class="text-within-lines big-text narrow"> class="data"> some content... Ranking is a real issue, in part by a poorly functioning main menu. But i'm really concerned with what is happening with the render.
Intermediate & Advanced SEO | | MickEdwards0 -
Of the two examples of markup (microdata, schema) code below, which of the two is better designed for its purpose of Q&A, and what might be suggested to improve upon these lines of code (context: questions and answers within article content.
ANSWER SEEN 'WITHIN THE QUESTION' BRACKET So you ask, why is the sky blue?
Intermediate & Advanced SEO | | RedFrog
Well, the answer is not so simple; In the day-time, when it's clear and cloudless,
the sky is blue because molecules in the air scatter blue light from the sun more than they scatter red light.
When we look towards the sun at sunset, we see red and orange colours because the blue light has been scattered out and away from the line of sight. See Structured Data Testing Results 'QUESTION' AND 'ANSWER' IN 2 SEPARATE BRACKETS Why Is The Sky Blue? Well, the answer is not so simple; In the day-time, when it's clear and cloudless,
the sky is blue because molecules in the air scatter blue light from the sun more than they scatter red light.
When we look towards the sun at sunset, we see red and orange colours because the blue light has been scattered out and away from the line of sight. See Structured Data Testing Results Thanks, Mark0 -
Traffic drop on this site
I am SEO'ing this site but need some assistance in the analysis. it was doing not too bad but in the last 4 months the google traffic has really fallen off, i suspect the keywords may need improving but any tips or observations would be great.
Intermediate & Advanced SEO | | crowng0 -
How would you structure this content?
We have a site where we write about our son who was born with Down syndrome. I had a question regarding some content I'm trying to create and structure and hoping you guys can point me in the right direction. One of the things we are often asked by new parents is what toys we suggest for people to buy for their child with Down syndrome, or as gifts for a friend who has a child with Down syndrome. So I'd like to write some posts that suggest great toys for each year of a kids life (and continue that as Noah grows.) However, there are some variations of key words that I would like to rank for as well and it gets a little messy, which is where I need the help. For example for each year I could have a post titled: Top Ten (I could also change out top ten for Best, etc..)Toys For A One Year Old with Down Syndr Top Ten Christmas Gift Ideas For A One Year Old With Down Syndrome Top Ten Birthday Gift Ideas For a One Year Old With D.S. Top Ten Learning Toys For A One Year Old With D.S. Top Ten Toys Under 25 Dollars For A One Year Old with DS Top Ten Developmental Toys for a One Year Old With DS Top Ten Fisher Price Toys for a child with ds Best Light Up Toys For a one year old with ds best muscial toys for a one year old with ds I could also think of other variations as well. Also I can make each of these with the various ages. 2 year old, 3 year old, etc... So I'm not sure what the best way to go is. I could easily have a ton of content that is all virtually the same (birthday gifts / christmas gifts..although I could suggest different toys) so I'd have a ton of different toys pages trying to rank for one term each that is good for google searchers but probably not so great for folks coming to my site as I would have toy pages scattered all over the site. I also don't know how landing pages would fit in to all of this. Would I want a "Down Syndrome Toy Guide" landing page, or "Down Syndrome Gift Guide" ... or both...or something else, and then link all of those other pages on that page? I have a few pages on my site now that I wrote before I started to think about all the different combinations I wanted to rank for: http://noahsdad.com/gift-ideas-down-syndrome/ and http://noahsdad.com/best-fisher-price-learning-toys/ I'm open to any feedback you guys may have on this. I'd also like to do some posts on "Down Syndrome Books" and hope to use the same info that you guys give me and apply to books. (Therapy books, touch and feel books, resource books, new parents books, etc..) Hoping some folks chime in as your help would really be appreciated.
Intermediate & Advanced SEO | | NoahsDad0 -
How do I best handle Duplicate Content on an IIS site using 301 redirects?
The crawl report for a site indicates the existence of both www and non-www content, which I am aware is duplicate. However, only the www pages are indexed**, which is throwing me off. There are not any 'no-index' tags on the non-www pages and nothing in robots.txt and I can't find a sitemap. I believe a 301 redirect from the non-www pages is what is in order. Is this accurate? I believe the site is built using asp.net on IIS as the pages end in .asp. (not very familiar to me) There are multiple versions of the homepage, including 'index.html' and 'default.asp.' Meta refresh tags are being used to point to 'default.asp'. What has been done: 1. I set the preferred domain to 'www' in Google's Webmaster Tools, as most links already point to www. 2. The Wordpress blog which sits in a /blog subdirectory has been set with rel="canonical" to point to the www version. What I have asked the programmer to do: 1. Add 301 redirects from the non-www pages to the www pages. 2. Set all versions of the homepage to redirect to www.site.org using 301 redirects as opposed to meta refresh tags. Have all bases been covered correctly? One more concern: I notice the canonical tags in the source code of the blog use a trailing slash - will this create a problem of inconsistency? (And why is rel="canonical" the standard for Wordpress SEO plugins while 301 redirects are preferred for SEO?) Thanks a million! **To clarify regarding the indexation of non-www pages: A search for 'site:site.org -inurl:www' returns only 7 pages without www which are all blog pages without content (Code 200, not 404 - maybe deleted or moved - which is perhaps another 301 redirect issue).
Intermediate & Advanced SEO | | kimmiedawn0 -
Our quilting site was hit by Panda/Penguin...should we start a second "traffic" site?
I built a website for my wife who is a quilter called LearnHowToMakeQuilts.com. However, it has been hit by Panda or Penguin (I’m not quite sure) and am scared to tell her to go ahead and keep building the site up. She really wants to post on her blog on Learnhowtomakequilts.com, but I’m afraid it will be in vain for Google’s search engine. Yahoo and Bing still rank well. I don’t want her to produce good content that will never rank well if the whole site is penalized in some way. I’ve overly optimized in linking strongly to the keywords “how to make a quilt” for our main keyword, mainly to the home page and I think that is one of the main reasons we are incurring some kind of penalty. First main question: From looking at the attached Google Analytics image, does anyone know if it was Panda or Penguin that we were “hit” by? And, what can be done about it? (We originally wanted to build a nice content website, but were lured in by a get rich quick personality to rather make a “squeeze page” for the Home page and force all your people through that page to get to the really good content. Thus, our avenge time on site per person is terrible and Pages per Visit is low at: 1.2. We really want to try to improve it some day. She has a local business website, Customcarequilts.com that did not get hit. Second question: Should we start a second site rather than invest the time in trying to repair the damage from my bad link building and article marketing? We do need to keep the site up and running because it has her online quilting course for beginner quilters to learn how to quilt their first quilt. We host the videos through Amazon S3 and were selling at least one course every other day. But now that the Google drop has hit, we are lucky to sell one quilting course per month. So, if we start a second site we can use that to build as a big content site that we can use to introduce people to learnhowtomakequilts.com that has Martha’s quilting course. So, should we go ahead and start a new fresh site rather than to repair the damage done by my bad over optimizing? (We’ve already picked out a great website name that would work really well with her personal facebook page.) Or, here’s a second option, which is to use her local business website: customcarequilts.com. She created it in 2003 and has had it ever since. It is only PR 1. Would this be an option? Anyway I’m looking for guidance on whether we should pursue repairing the damage and whether we should start a second fresh site or use an existing site to create new content (for getting new quilters to eventually purchase her course). Brad & Martha Novacek rnUXcWd
Intermediate & Advanced SEO | | BradNovi0 -
How can I remove duplicate content & titles from my site?
Without knowing I created multiple URLs to the same page destinations on my website. My ranking is poor and I need to fix this problem quickly. My web host doesn't understand the problem!!! How can I use canonical tags? Can somebody help, please.
Intermediate & Advanced SEO | | ZoeAlexander0 -
What's the best way to manage content that is shared on two sites and keep both sites in search results?
I manage two sites that share some content. Currently we do not use a cross-domain canonical URL and allow both sites to be fully indexed. For business reasons, we want both sites to appear in results and need both to accumulate PR and other SEO/Social metrics. How can I manage the threat of duplicate content and still make sure business needs are met?
Intermediate & Advanced SEO | | BostonWright0