Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
% Change - Google analytics - how to calculate?
-
Hi All,
I have two dates with two different numbers I want to calculate the "% Change" like google analytics,The numbers of June 2015 - 127,931 sessions
The numbers of June 2014 - 90914 sessionsplease tell me what is the %Change.
Best. J
-
(b - a) / a
So in your case:
a = 90,914
b = 127,931(127,931 - 90,914) / 90,914 = 0.40716501
Rendered as a percent, it's a 40.72% increase.
If you're doing % change on a number of pages, export the GA data to Excel, apply the formula there. I do this all the time with our merchant pages, and it's great for spotting trends if your business is even remotely seasonal.
However, if you're just doing single calculations on the fly and don't want to memorize the formula, there are tons of percent change calculators online. Most of them are boneheaded SEO, which is why I'm linking to the SERP and not to any particular calculator, but the numbers they spit out are sound.
-
Hi,
To calculate the percentage increase/decrease:
First: work out the difference (increase) between the two numbers you are comparing.
Increase = New Number - Original Number
Then: divide the increase by the original number and multiply the answer by 100.
% increase = Increase ÷ Original Number × 100.
If your answer is a negative number then this is a percentage decrease.
Thanks
-
what is the formula ?
-
Hi John,
If I understand your question correctly then answer is an increase of 40.72%.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does Google Maps/G+ traffic show up in Analytics?
Hi Moz Community, I've been trying to figure out how traffic from Google Maps (and G+) shows up in Google Analytics and am struggling to find a good answer online. If someone finds a business through Google Maps and then clicks on the website in the Maps listing, does that show up as a referral from Google Maps? Our site shows virtually zero traffic from Google Maps even though we have a number of listing. Two related questions: if someone clicks through to a G+ page from a Maps result and then visits our website from the G+ page, does that show up in Analytics as a referral from G+? Is traffic from Google Maps or G+ ALSO counted as organic traffic? (Would it be possible to accidentally double-count a visit as both organic and a referral from Maps/G+? Thanks everybody!
Reporting & Analytics | | JohnGroves0 -
Google Analytics and Bounce Rates Query - Should I block access from foreign countries ?
Hi , When I look at my google analytics for my UK Website, I can see alot of visits come from outside the UK , i.e Brazil and USA. Both of which give me almost 100% bounce rates from people visiting from there. I am wondering, if google looks at bounce rates with regards to ranking factors and should I therefore block access to my site from visitors outside the UK ?... Would this help increase my rankings ? Given that we only serve uk customers, I cant see any benefit of allowing non uk customers the ability to see the site . what does people think ? thanks pete
Reporting & Analytics | | PeteC121 -
How can we view traffic from specific Twitter, Facebook, YouTube and Reddit accounts in Google Analytics?
Dear Moz Community, This is a Google Analytics question. Using Google Analytics, we're trying to identify trends of visitors on a website from specific social media accounts, i.e: twitter.com/account-x facebook.com/account-x youtube.com/account-x reddit.com/r/account-x Ideally, we would like to be able to see the success rate for specific posts on these social media accounts, and how users engaged on the website after arriving from clicking a link on one of these accounts. Is this drill-down feature currently possible in Google Analytics? Many thanks for helping!
Reporting & Analytics | | BoomDialogue690 -
Comparing % Change, Google Analytics
Hey Mozzers, Is there a simple way to compare the "% Change" in traffic when comparing two separate time periods in a single Google Analytics report? When comparing data from two separate time periods, an exported CSV doesn't include the % Change (booo!), and there's no option to sort by % Change within the GA report, essentially forcing you to scroll through all the results to pinpoint the major movers and shakers. I'm not averse to using spreadsheets to sort this data, but I'm thinking that I'd likely need a macro to make this work, something like this. However, none of the macros on that page are working (possibly because they were designed for a previous version of Analytics). All suggestions are appreciated. Thanks!
Reporting & Analytics | | dangaul0 -
Setting up Google Analytics default URL
If someone has set: the default url in Google Analytics to a non-www address (http://mysite.com) then placed the UA tracking script from that GA account within the CMS framework of the website... ... and then set the permanent 301 redirect in the htaccess file to redirect to the www address (http://www.mysite.com). How less accurrate will my GA analytics measurements be considering the default url within GA is non-www and the permanent 301 redirect in htacess is to the www-address? Anyone know how reliable GA reports are until the default url in GA analytics is changed to match what is the redirected url in htaccess file? _Cindy
Reporting & Analytics | | CeCeBar0 -
Google Analytics: Difference Between Goal Conversions & Goal Completions
When using Google Analytics, what is the difference between total goal conversions and total goal completions? We have many goals set up in a lead generation environment. Therefore, the only element of conversion is submitted a lead and arriving on the "Thank You" page. THose thank you pages are tagged accordingly. When we run reports though, the number of "Total Goal Conversions" and "Total Goal Completions" never match up.
Reporting & Analytics | | eMagineSEO0 -
Has Anyone Else Noticed A Jump In Google Analytics Traffic Since Session Parameters Were Changed?
Ever since Google Analytics changed their session parameters August 12th I have seen a 20% jump in organic traffic & bounce rates along with a decline in pages/visit and conversion rate. To be clear, I don't put a whole heck of a lot of stock in these metrics as stand-alone indications of how my site is performing. I'm just trying to get to the bottom of this blip. I noticed some other people mentioned a similar phenomenon in other SEO forums and blog comments, but nobody seems to be talking about this here at SEOMoz (unless I just haven't looked in the right place). I'm not saying the change I noticed has anything to do with the session update, I'm just wondering if anyone else has experienced something similar so that I can either cross it off the list of possible causes or explore further.
Reporting & Analytics | | eTundra0 -
Google Analytics - paid & unpaid visits messed up
I guess Google Analytics messes up my paid and unpaid visits. In the list of top 10 kw's sending non-paid traffic it shows 5 very short kw's that we don't rank for at all (checked with RankTracker - we are not in first 50 search results). But these are the kw's we advertise for... One more proof: Webmaster Tools 'Search queries' shows 10 times less 'Clicks' from organic search than Google Analytics. Is there anyone who is experiencing this kind of problems with GA? Is there anything you can do with it?
Reporting & Analytics | | Alexey_mindvalley0