Moving from Bigcommerce to Woocommerce on WP. Should we redirect size pages into one page?
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We are moving from Bigcommerce to Woocommerce on WP. On Bigcommerce, due to some bizarre reasoning the previous developer had 3 separate URLS for the same product in different sizes - S, M and L. Now we plan to have one product page where the sizes can be selected and 301 redirect the 3 urls to the new one.
Is this advisable? Or should we just have 3 separate pages. OR should we have one of the sizes pages as the new page and then redirect the other 2 to this one?
I ask this because the site has a LOT of ranking power and we do not want to jeopardise that.
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I found http://litextension.com/woocommerce-migration-tool/bigcommerce-to-woocommerce.html allows to migrate products and categories SEO URLs and migrate 301 SEO URLs of categories and products. It can a solution to keep ranking power.
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Thank you Jacob. Makes a lot of sense.
Each product - i.e fabric, has up to 6 pages (S, M, L, A, F, Q) with essentially the exact same content (except for the word small, medium, large etc changed) and that too have very small descriptions. For some odd reason, when searching for a keyword, sometimes up to 3 of these pages are in the top 3 rankings! For a majority of them the medium pages are on top.
I used the site explorer on a few of the pages and notice that the medium pages have a page authority of 11/100 while the domain authority is at 26/100. The small pages have 1/100 PA.
So, I am thinking that we make the medium pages as the main product page (luckily the page urls have an SKU code and not text such as "medium-product-page" so in terms of user experience I think it would not be too bad) and 301 redirect the other sizes to the medium page.
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First a little clarification:
You mention that the site has a LOT of ranking power (which is awesome, congrats!) But how do the pages that you're working with factor into this ranking power? Are there are lot of links being sent to these pages? Have they been shared a lot via social media? Are they your top pages on your website? The point I'm trying to get at is that unless a page is a "actively contributing" to your ranking power then you won't jeopardize your websites overall ranking power if you kill those pages.
Now if those pages are bringing in links and actively contributing to your overall ranking power (if those pages themselves are showing up in the SERPS for high performing keywords) then yes you should be doing 301's to the new page.
If it doesn't harm your user experience I think recycling one of those previously used urls would be great (especially if it has ranking power). If it hurts user experience or there's no real ranking power connected to any of the previously used pages then I would just create the new page and do the 301's.
Hopefully that helps!
-Jacob
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