Need help understanding what happened to our organic search.
-
I help run an ecommerce business that mainly runs on Google organic search (yes, I realize this is not a good place to be). Last April, we saw around 25-30% of our organic search cut. I’m pretty sure it was due to the mobile update but we had some changes in the past month or two before that. I’m looking for someone to review my analytics account and see what happened. Possibly this is called an audit?
Also, we’re looking to ask some questions about long term strategy as we are thinking about a redesign and switching to a new platform.
Maybe more content?
Maybe more social?
-
Hey big fella - need the url. If we get that can have a quick look at the website.
If not keen to share url on content moz has a great content profiler. If you go to the below link and follow the steps you will get taken on a deep dive of where your content sits and any impact it may have had. .
https://moz.com/blog/content-audit-tutorial
On social cannot really comment on without inputs, but it would be v unlikely to be source of traffic drop. Unless the prime traffic referral initially.
Perhaps consider a site audit
https://moz.com/blog/technical-site-audit-for-2015
May identify issues for you. Hope that assists.
-
It would be very helpful if you could share the URL of your site. Thanks!
-
Was the organic traffic you lost mobile users? If so then you have found your smoking gun. However, the mobile update only effects mobile search - ie. if you are on a phone, Google is looking to present the best user experience and will promote mobile optimized content first.
However, if your loss was not mobile traffic, there may be a bigger issue. This could be the result of any number of things, including a loss or gain of links (gaining negative links, losing positive ones), an algorithmic penalty, etc.
As for switching to a new platform - make sure you have your redirects in order. Otherwise you may experience a sharp loss of rankings and traffic.
Content - always. Social - you bet. There is no reason why adding useful content and interacting on social media should be neglected!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Console Linking
Hey everyone! Quick question; there have been problems in the past with some of our accounts' Search Console integration becoming unlinked from Google Analytics without us knowing about it. I did some digging into Google Analytics to see if there was a way to create an alert for search queries dropping off, but there doesn't seem to be any options for Search Console alerts like there are for other integrations like Google Ads. Has anyone discovered a way to have an alert or some type of notification set up for when a Search Console integration is unlinked in Google Analytics or if search queries drop off significantly? I'd appreciate the help!
Reporting & Analytics | | ReunionMarketing0 -
Help needed - traffic reduced by half for no apparent reason - not sure what to do
My client site, https://www.helpinhearing.co.uk/ - has regularly been showing traffic of between 1000 & 1500 sessions per month. I've just looked at their Analytics for September and the sessions have dropped to just over 600! And not only was there a period of around 11 days from September 19th onwards when there was either zero traffic or 1 or 2 visits, but also from October 4th to today (8th Oct) also no visits at all. This has never happened and we've managed this website for several years now. I cannot fathom out why this may be the case. We haven't changed anything on the site from a technical point of view, just added content and usual blog etc pages. Search Console lists 147 pages as 404 errors but there are no urgent messages or alerts/warnings. I really don't know how to proceed and try and find out what is going on with the site. Can anyone offer suggestions?
Reporting & Analytics | | mfrgolfgti0 -
Search Keywords, Meta Keywords and Meta Descriptions; Keeping Webmaster Tools Current
What are Search Keywords, Meta Keywords and Meta Descriptions? What exactly is the difference between them and which one is more important? In regards to Webmaster Tools, if we delete a page or a product, it still shows up in Search Analytics. How can we update Webmaster Tools so as to keep it current with our website? Lastly, again in regards to Webmaster Tools, in Search Analytics. At the moment we put relevant queries into the Meta Description of low ranking pages, in order to raise the position of the page. Is this the right way to handle queries? Should we be putting the queries into the Meta Description or the Meta Keywords?
Reporting & Analytics | | CostumeD0 -
In Google Search Console: Total Clicks differ from the sum clicks on search queries
Hi.This may be a google technical question, but I've searched a lot and I couldn't find any certain information about that.The problem appears when you look at two stats in Search Console ( WebMasters Tools, some months ago), particulary in the Search Analysis.1- Total clicks2- Sum of clicks at every search query.I attached an image to make me clear.8IZsxs6.png
Reporting & Analytics | | NachoRetta2 -
Organic Traffic From...Mountain View, CA?
I've noticed something a little odd in my organic search traffic lately. Looking at several websites that target the Minneapolis area, I'm seeing some organic searches come in (typically using head keywords - no geo-modifier) from Mountain View, CA. There's no way we are truly ranking well on these terms in California, so it certainly feels like Google sniffing around. I was worried that perhaps they were checking into penalizing us or something, but we've actually seen upticks in search traffic lately. This traffic is not showing up in Google Analytics, just Adobe SiteCatalyst. In the past, spikes from random locations were probably some sort of crawler, like the preview bot, but these are coming in as searches with (for now) keyword data. Has anyone else seen anything like this?
Reporting & Analytics | | SarahLK0 -
Google analytics for mobile apps - do we need different id's?
Dear all, if I want to implement Google Analytics for my mobile apps: Do I need different accounts or id's to ensure separate tracking of my website and mobile apps? How did you do it? Thanks!
Reporting & Analytics | | HMK-NL0 -
Search Traffic Drops Before It Improves?
I'm working on a site with tons of great, useful content....the owners of the site implemented a new site layout and design (complete overhaul) and they were lacking basics such as meta descriptions, 301 redirects, and, shockingly, they had the same Title tag for every single page on a site with thousands of unique how-to articles. Unsurprisingly their traffic dropped by about 300%. They generate most of their traffic from people learning how to build stairs, how to install crown molding, and other related matters. Beginning last Thursday I've been performing basic on-site SEO, things like having unique titles for each page and similar tasks. The week from Thursday when I began until yesterday (Wednesday), Google traffic dropped -29.73% - 17,715 vs 25,210 I believe this is a normal part of the "Google Shuffle" -- does anyone have a Matt Cutts link or similar proof that this is a normal part of the process?
Reporting & Analytics | | wattssw0 -
Since the 6th June there has been a serious drop in search impressions and clickthroughs in my GA + webmaster accounts.
Since the 6th June there has been a serious drop in organic search impressions and click throughs in my GA + webmaster accounts for my website. This leads me to believe my site has been punished for something? Where would be the best place to start diagnosing the issue causing the drop in search traffic? 2T9hz.jpg
Reporting & Analytics | | Scurrypoint0