Need help understanding what happened to our organic search.

[kirbyf]

I help run an ecommerce business that mainly runs on Google organic search (yes, I realize this is not a good place to be). Last April, we saw around 25-30% of our organic search cut. I’m pretty sure it was due to the mobile update but we had some changes in the past month or two before that. I’m looking for someone to review my analytics account and see what happened. Possibly this is called an audit?

Also, we’re looking to ask some questions about long term strategy as we are thinking about a redesign and switching to a new platform.

Maybe more content?

Maybe more social?

[ClaytonJ]

Hey big fella - need the url.  If we get that can have a quick look at the website.

If not keen to share url on content moz has a great content profiler. If you go to the below link and follow the steps you will get taken on a deep dive of where your content sits and any impact it may have had. .

https://moz.com/blog/content-audit-tutorial

On social cannot really comment on without inputs, but it would be v unlikely to be source of traffic drop. Unless the prime traffic referral initially.

Perhaps consider a site audit

https://moz.com/blog/technical-site-audit-for-2015

May identify issues for you.  Hope that assists.

[EricaMcGillivray]

It would be very helpful if you could share the URL of your site. Thanks!

[NEdocs]

Was the organic traffic you lost mobile users? If so then you have found your smoking gun. However, the mobile update only effects mobile search - ie. if you are on a phone, Google is looking to present the best user experience and will promote mobile optimized content first.

However, if your loss was not mobile traffic, there may be a bigger issue. This could be the result of any number of things, including a loss or gain of links (gaining negative links, losing positive ones), an algorithmic penalty, etc.

As for switching to a new platform - make sure you have your redirects in order. Otherwise you may experience a sharp loss of rankings and traffic.

Content - always. Social - you bet. There is no reason why adding useful content and interacting on social media should be neglected!