Dissapeared from Google - Urgent
-
We are new to the whole SEO thing and could be described as total numpties as we have hidden away from it, scared of what it means and what might happen if we open that can of worms. But after seeing a 25% drop in visitors over a year, and a continued fall, we thought we better try and get our heads around what we need to do to improve our chances on google.
Consequently we have signed up to MOZ and are exploring its crawl results and trying to learn and action things.
Today we noticed that we have dropped fairly completely from Google for many of our top key words.
We are based in Italy,our site is in Italian and we only target Italy.
Our homepage is http://www.shoechic,it and two of our top keywords that have dissapeared are: "scarpe sexy" & "Scarpe Pleaser"
We would love to hear if anyone can throw some light in why this dramatic change may have taken place and what we can do to address it.
Many thanks in advance for anyones help and advice.
Philip
-
The thing is, it could be so many things. The audit will help you narrow it down and you'll learn a lot along the way.
-
Hi Donna
Thanks for your feedback, that entirely what we were discussing earlier today and are intending on doing. Just would have been nice to understand how and why such a big drop happened overnight, rather than gradually. Also, why for the longest time we have been ahead of our competition, still I guess with SEO, thats just the way it goes, no-one seems able to answer the mysteries of google
Thanks again for your feedback
Philip
-
Hi Valter,
I eyeballed the site and scanned it for obvious errors. I don't think there's a quick fix to your problem. Your competitors are doing a better job of optimizing their sites and yours needs a lot of work. I think you know that already.
If you're especially concerned about ranking for "Scarpe sexy", I suggest optimizing a single page for that search term. Start by learning on-page optimization and see where that alone gets you. Then consider auditing your website or hiring someone to help you with that. That way you'll be able to get a big picture view of what needs to be done and set priorities.
You are still ranking for "scarpe pleaser". Here you have a single page focused on the "scarpe pleaser" topic (http://www.shoechic.it/scarpe-pleaser-flamingo-fla887-fhbrb-19062-p.asp) and so you're managing to rank, just not as highly as you'd like (#28).
-
Salve Enrico
Thanks for your tips.
We are literally at the start of things where SEO is concerned and I have no doubt that our site is full of errors and things that could be improved on,hence our finally taking our head out of the sand and starting to understand and address these things.
As things stand today, we have 0 errors on Google, absolutely nothing, yet our MOZ crawl identifies literally thousands of erros, so trying to understand that is difficult in itself. On top of that, and what is currently a major issue for us is the fact that "scarpe sexy" which we ranked1 (Google.it) for has according to MOZ dropped 48 places in this latest crawl, yet if we actually search for us on Google using that term we don't appear anywhere.
How we have gotten away with doing as well as we have up to now is a mystery, but seeing whats happening now on a daily basis gives us great concern,and as previously mentioned trying to find the solutions and or the reasons why is like asking for the secret of life LOL.
I am grateful for your feedback, and can assure that those things you mention are being addressed, but I am not convinced that they are the reasons we have suddenly dissapeared from Google.it.
Best Regards
Philip
-
Hi Philip,
I'm italian too Nice to meet you.
From a quick peak at your site I have seen a couple of problems (IMHO).The most important is that many meta descriptions and page titles are basically a collection of keywords: scarpe ...., scarpe...., scarpe... and/or with spelling mistakes. This is not only bad for pure ranking pursposes, but it's also going to reduce the CTR from SERP pages, because as a user, if you see these kind of results in a search page you're not really keen to click on them.
Second, maybe a little longer text on the product page would help.
Also, some of the title tags and metadescription are duplicate.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Review snippets not shown on google search results
Hi, In Moz it shows that we have a review snippet for a keyword/page, but it is not shown on google SERP. Can anyone explain why it isnt shown on Google search results, and what we should do in order to get it shown ?
On-Page Optimization | | jensatlieto0 -
Fixing Index Errors in the new Google Search Console - Help
Hi, So I have started using the new Search Console and for one of my clients, there are a few 'Index Coverage Errors'. In the old version you could simply, analyse, test and then mark any URLs as fixed - does anyone know if that is possible in the new version? There are options to validate errors but no 'mark as fixed' options. Do you need to validate the errors before you can fix them?
On-Page Optimization | | daniel-brooks0 -
How google treats my two different domains with the same content ?
I have two internet stores for two different markets but in the same language (English), the same content and the same url (only domains different). They are in different servers one in USA another in UK. Example: sample.com (global) and sample.uk (for UK).
On-Page Optimization | | VaidasLinen
Currently sample.com (7 years old) is doing better but not very very well, sample.uk (2 years old) is rated poorly. My question is if it's possible that google will rank both stores well in the future ? Thanks Vaidas0 -
Getting different search queries in Google Webmaster
Hi All, I have a website Afrofood.com. In it's Google webmaster search queries i have more than 90 Queries, but not a single query is related with this site. All queries are from different site or subject, they have no any relation with my site. Can any one please tell me how to correct this... Site is Afrofood.com related with African foods, recipes, spices and all that. But showing search queries are: [canada goose](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose) [canada goose outlet deutschland](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose outlet deutschland) [polizei shop düsseldorf](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#polizei shop düsseldorf) [canada goose deutschland](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose deutschland) [canada goose weste](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose weste) [canada goose kaufen](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose kaufen) [canada goose hamburg](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose hamburg) [canada goose größentabelle](https://www.google.com/webmasters/tools/top-search-queries?hl=en&siteUrl=http://afrofood.com/&authuser=1#canada goose größentabelle)
On-Page Optimization | | 1akal0 -
How do you think metatag author will change with google uncoupling them. Will they still affect bing?
With google removing the metag author functionality how do you think metatag author will be used if at all. will functionality change? will it have any use? and should resources being used to implement it? Secondly, will bing utilize it in some way much like they use keywords as a negative signal.
On-Page Optimization | | mycarpetking0 -
Strange ranking occurrences in Google (NL)
Mozzers, I got a question for all of you. Recently (about 3 months ago) I launched a renewed website for a costumer of mine. Since then rankings have been improving and some decreasing a little but overall it went quite allright. _Still, we now have some issues with some new pages and I really don't know what to do any more. _ The Case:
On-Page Optimization | | JarnoNijzing
For starters lets say the company sells vacuum cleaners. We now make pages for specific product ranges e.g. Miele Diamond vacuum cleaners which in turn tells something about this product range and has links to different pages of that series, for instance the Miele Black Diamond Silent Vacuum Cleaner. Why did we do this? We already ranked for specific product pages but also wanted to rank for more general terms and thus product ranges. What happened? We now rank perfectly well for the product pages itself but for some reason the Miele Diamond Vacuum Cleaners page doesn't rank at all or not as it should. Why is this strange? Because we applied the exact same tactic for some other product ranges on the same website and it worked like a charm (part of the reason why we started to do this for all product-ranges). I could really use some help here. If you want I can message you the pagelink in PM but I won't post it here for several reasons. The Vacuum Cleaners in this example or not the real products though but used as an exemplar. I really do hope to hear from you with some advice or request for more information. Regards
Jarno0 -
What does Google consider a "Duplicate Title Tag?"
Do the title tags have to be exactly the same, or can they have some of the same keywords but different context? Hypothetical example: Home Page = Raising a Kitten, Tips & Tricks for a Healthy Cat Sub-Page = How to Cat-Proof your Home when Raising a Kitten Since both title tags has "raising a kitten," "cat" and "tips" would this be considered a "Duplicate Title Tag" even though the pages have completely different content in them? Thanks in advance!
On-Page Optimization | | Scratch_MM0 -
We have 5 postions on page 2 in a google search, but none on page 1\. How can we fix this?
For one of our most important key phrases we have 5 listings on page 2 but none on page 1. We are an ecommerce company, the key phrase we're trying for is a Top Level Category name for us, so the 5 links we have on googles second page for the key phrase (in order) are the appropriate top level category page, the sites home page and than three sub categories of that top level category. So while that all makes sense, can't we convince google to concentrate all that link power/juice into just the top level category page? Hopefully bumping it to first page rank? The 5 ranks are 11-15
On-Page Optimization | | absoauto0