I want my website to rank on the first page for a very competitive keyword
-
I am a WordPress designer and can service national clients. I want to rank on the first page for the keyword WordPress designer. This is a highly competitive keyword MOZ gives it a 68% difficulty. I rank locally in nj for WordPress designer nj and a multitude of local WordPress based key words. I rank on page 10 of serps doing a private browsing session. Some of my national competitors rank on the first page with not many links in.
How could i be so low on the serps for the base keyword WordPress Designer but for local WordPress designer nj be number 1 everytime?
What should be my best plan of attack if i want to Rank much higher for this one specific keyword hopefully page 1.
I think this one keyword could increase business greatly so it is a top priority for me.
I appreciate all advice
-
Sure thing! I hope it helps.
-
I am only looking to rank for this specific keyword as it has potential to bring national clients. to a hometown Jersey boy!
I have done the Full SERP report and have been analyzing the data.
Thank you!
-
Hi Donald!
EGOL is spot-on. I just also want to share a couple resources you have access to from Moz that could help. Apologies if you've seen these elsewhere in Q&A; I recommend them all the time.
The first is Cyrus Shepard's "Keywords to Concepts" blog post. It'll give you a really good sense of how to approach your keyword targeting from a topical perspective, rather that scrambling to rank for specific keywords.
The second is the Full SERP Analysis report, which is part of the Keyword Difficulty Tool. You can run it on the keyword you're trying to rank for and see what factors are most likely leading the first-page sites to rank. There's a video on it here.
I hope that helps!
-
How could i be so low on the serps for the base keyword WordPress Designer but for local WordPress designer nj be number 1 everytime?
New Jersey is small time. There are 9 million people in NJ compared to 320 million in the rest of the country. If you ask somebody in another state to name three big cities in NJ they will be struggling to name more than one. There are more designers in a few blocks of NYC than there are in all of NJ.
What should be my best plan of attack if i want to Rank much higher for this one specific keyword hopefully page 1.
Build yourself the most awesome WP site that anybody's ever seen. Make it great, fantastic, then give away the template for free. Make twenty other awesome WP sites and give away those templates for free. Write the best blog around on how to do kickass things with WP, allow people to subscribe for free. Make some really useful WP plugins and give them away for free. Show your stuff. Be generous and helpful. Then draw the line at what you do for free and what you charge for. Start getting your name out in front of people by contributing to a few of the most visible and credible designer websites.
Why do all of that? If you want to be The Man for WP Designer you gotta walk the talk.
Competition is tough. Some businesses have one person working to make rain for every person who provides service. Some retailers have one person working to promote the website for every person doing fulfillment. That's how competitive it is.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I optimize the login page? Will it affect the website SEO ranking?
I'm trying to resolve the site crawl issues that we have on our website. One of the links that has different issue types together is our login page. Currently we have two login pages that have the same content but different sub domains. **However I'm wondering if optimizing SEO on our login pages affects our website SEO ranking and if it's something better to do or not. ** To point out the details of the issues, the issue types that the logins pages have are "duplicate title", "duplicate content", "missing H1", "missing description", "thin content", "missing canonical tag" I'd appreciate your help, thank you!
Intermediate & Advanced SEO | | Kaylie0 -
Keyword Rankings: One keyword dropped, dragging other rankings down. Possible or not?
Hey moz fans, So these week I noticed significant drop in rankings... But what caught my attention is that one specific keyword dropped 18 positions, and all the other just 1-3. Print screen: http://prntscr.com/7fb4g4 Do you think it's possible that the drop of that page, that went 18 positions down, brought the whole domain down? Or is it another cause?
Intermediate & Advanced SEO | | Kokolo0 -
Recover rankings after having a website temporally unavailable
Hello i have this website www.productosalpormayor.com and because i forgot to renew the domain it was 15 days unavailable ... it was ranking pretty well i had 4000 a month from google , but right now i have 0 ... the keywords that used to be on the first places are very far away or dont rank anymore... Is there something i can do now.?.. I need this website back to ranking because i am about to launch new products on the website. Thanks a lot, David
Intermediate & Advanced SEO | | conexion330 -
Home page mysteriously not ranking at all
Hey everyone, I'm baffled by a situation. I started working on www.hushabyephotography.com almost 3 months ago. The first thing I did was changed the address (was previously blog.hushabyephotography.com) and updated all of the links pointing from the old name to the new "www" and used 301 redirects for canonicalization. Have also built some additional links, added content to the site, and performed on-page optimization to rank for the primary key phrase "san diego newborn photography". But ranking is no where to be found, I searched for the key phrase, and at rank 190 is a random subpage, not even the home page. The listing had also disappeared from Google Places a few weeks ago after the client updated their listing (which I believe was the result of the known Places bug (http://www.seomoz.org/blog/why-you-may-need-to-hide-your-google-places-address-asap). I'm at a loss here for ideas, as I've never failed to at least have a site on the radar. There aren't any spam links so I don't think any penalties are the result. One last thing, it ranks on page 2 in both Bing and Yahoo... Please help me out Mozzers!!! 😕
Intermediate & Advanced SEO | | Joes_Ideas0 -
Interesting PAGE RANK flow
I have a website with PR2 at the home page. In the top menu, i have a link to 4 different pages. All but one have PR1. The only difference is that the page that doesn't have the PR1, is a page where the content has been loaded using Ajax. This page says "Without qualify" Strange or logical?
Intermediate & Advanced SEO | | Barbio0 -
How to improve ranking of deep pages?
While this may sound like an obvious or stupid question at first...let me explain... We are an e-commerce website which sells one type of item nationally; for sake of an example which is similar to us, you can think of an e-commerce site that sells movie theater tickets in cities and towns across the country. Our home page ranks very well for the appropriate keywords as well as some of our state and city pages rank very well for local searches. However, while some state and city pages rank well for their respective local searches, others have a low page rank with some not even in the top 50 for their respective keywords. My question is that we aren't clear why some pages will rank well while others wont when the competition looks similar for those local searches. And in today's Panda/Penguin era we are unsure of how to get more of these state/city pages ranking better? For the record, we are quite strict about on-page SEO, 99% of our 5600 pages are crawled & we have minimum SEO errors from the SEOMoz crawls. Can anyone provide some feedback & thoughts?
Intermediate & Advanced SEO | | CTSupp0 -
2 Year Old Keyword Focused Site Will Not Rank for Keyword
Hi All, I need your help. This site is confounding me. The site is turnstilefactory.com It's a few years old. Strong domain name and seo focused on the term 'turnstile'. In bound links are not abundant, but certainly not absent either. Considering the subject matter, content and competition in the space, I would expect this site by now to at least be in the top 10 pages for the search 'turnstile', but it's not. I've tried everything I can think of with this, but it just won't rank for anything other than it's domain name. Can anyone please take a look and let me know if they see something I'm missing? It would be appreciated. Thanks.
Intermediate & Advanced SEO | | seomozpaul0 -
Optimising a website for multiple keywords and multiple towns
Hello, We have a clients site who we are trying to rank for 10 keywords accross 20 towns so a combination of 200. What would be the best way to tackle this. Their url is www.abbottclarkeifa.co.uk. Thanks Shehzad
Intermediate & Advanced SEO | | Gareth_Cartman0