Paid search impact on Organic Search traffic - Is it in the positive side or negative side?
-
Recently came across an article stating that Paid search may affect traffic through Organic search.
Did anyone have similar experience?
-
John is spot on. The other factor to consider is personalization. When people are in a research mode and visit your site via paid search, they are more likely to have a personalized organic result for your site since they've already visited it. On long sales cycle transactions, this can be a very significant factor!
-
People will see your ads, and then go to your site, or search for it to find more information. In Adwords, for display campaigns, Google will show you "view-through conversions", which occur when someone sees your ad and didn't click it, but went to your site and converted. This happens (at least for us) more often that I would have expected. For some of our campaigns, almost 1/3 of our conversions are view-through conversions. Google doesn't track this for search ads, but yes, just having your name out there on ads will get people to look at your site, or remember it and search for it later.
It's not getting a boost from the search engine just because you buy their ads... it's because people will remember seeing your ads and then go and search for your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to track search queries with GA
Hi there, I am trying to track my search queries on my site with GA. http://i.imgur.com/Pfkasco.png Until now, I have to result? Any tips?
Search Behavior | | TonikSEO1 -
Strange traffic.
We are a norwegian bakeshop (sykkelkompaniet.no) and we have started getting a lot of direct traffic from Miami and Chico. Wondering why, and suspect that someone is trying to hack our system. Any suggestions? We have never been in Chico or in Miami... and we don't spend anything on marketing so far, furthermore we don't ship to the US. The traffic is about 800 unique hits a day.
Search Behavior | | sykkelkompaniet0 -
Real-time monitoring of web traffic
I used Woopra for the past year to monitor real time traffic to my websites but they recently dropped support for the desktop app and replaced it with a web app. As best I can tell the web app does not have the real-time alerts and other features that made the desktop app very compelling for me. Perhaps I don't fully understand how to use the new web app, but I don't find it particularly useful. Are there any other tools that provide good real-time monitoring of websites. Best,
Search Behavior | | ChristopherGlaeser
Christopher0 -
Content marketing where articles aren't high traffic
Hello, If no one is writing articles in your niche and articles are very scarce in the top 100 landing pages, what does that tell you about content and content marketing in your niche
Search Behavior | | BobGW0 -
Getting People to Leave Product Reviews, When they've reached our site in search of reviews
We have a product review website that has been showing a steady increase in organic traffic. However we seem to be having a disconnect between what happens when a visitor arrives. We essentially want a visitor coming to our website in search of a review, to LEAVE a review for another product they may have used... Any suggestions on ways we might encourage this? We are kind of newbies at this!
Search Behavior | | Sarah_Frantz0 -
More USA traffic than UK.
Hi there, I have a site www.nut-job.com and I am currently getting more traffic from the USA than uk. Is there anyway of not getting listed in the USA and telling google that the site is a UK site?
Search Behavior | | nutjobshell0 -
Huge difference in search results depending on the country?
I have some keywords ranking in pages 2 and 3 in the US but for instance, in Canada, the same keywords rank somewhere between pages 15 and 25. When I check my US rankings, I use a Windows VPS located in the US. When I check my rankings in Canada, I use a computer physically located in Canada. Basically, about 80% of my rankings have gone away for countries other than the US. I have not set any geographical target for my website in GWT. How come there is such a big difference in search results across different countries?
Search Behavior | | sbrault740 -
Keyword order on location searches
If someone is trying to find a service in a certain area they might use Google to search for "London plumber", "Plumber London" or "Plumber in London". Is there any research to show which of these tends to be used most, or are they all roughly the same? Thanks!
Search Behavior | | MagicianUK0