Should we create separate product descriptions for our customers' web sites?
-
Still got my SEO learner plates on, but I'm trying to help a small e-commerce site which makes and sells baby products . They have upwards of 150 independent retailers also selling their products.
Mindful of the fact that many of these retailers are copying the same product descriptions to use on their own web sites, I wondered if there was any value in creating separate sets of product descriptions, one for our web site and one for all their trade customers, in order to minimise the amount of duplicated content devaluing our site. In theory Google ought to know that ours is the original source of the content, but some testing has shown customers ranking higher for the same product descriptions.
We have a separate area on the site for trade, which contains lots of media information they can use, and we could include a set of product descriptions in this area for trade customers to download, keeping a unique set of product descriptions for ourselves. We won't stop duplicate content entirely, I realise - but do you think it's worth the effort of trying to implement? Our web developer thinks it's a total waste of time and not worth bothering with for the miniscule benefit he thinks we'll gain.
Grateful for any pointers.
-
Glad to hear it.
-
Thanks Thomas, that's helped to reinforce our original plans. Whether by "beating the resellers" you mean outselling or outranking them I'm not sure, but it's a "no" in both cases just now. Just got to tell the web site developer that he's outvoted now and to stop procrastinating!
-
Are you beating the reseller sites for those products? If you are the established authority and are beating the resellers then you have little reason to change. If you are not beating the resellers then yes you should create unique product descriptions and images for your main site. You would also do well to get some customer reviews on your site and to use the schema.org mark up for the reviews.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will I cannibalize a ranked product by introducing a new product in the series with the same keywords?
Currently http://aoi-corp.com/safety-monitors/series-1000 ranks #4 for Oxygen Deficiency Monitor, the newer product http://aoi-corp.com/oxygen-deficiency-monitor/series-1300-oxygen-deficiency-monitor needs to rank for the same keyword. Will I hurt the Series 1000 ranking? Thoughts/advice on strategy? Thanks.
On-Page Optimization | | JJSAMRA0 -
Wordpress 'Hide Title' Feature, does this help shorten title length
Im wondering if anyone with some Wordpress experience can help me. I am using Yoast to create my page titles, but yet Moz tells me that my page titles including my actual page title tag which is 'dumfries wedding photography | Hemera Visuals' by clicking on the 'hide title' feature in wordpress will this in turn stop wordpress from automatically adding my page title and therfor bring my title length down drastically? And if so will I have to wait till google next crawls my page to see if this works? Kind Regards Cameron.
On-Page Optimization | | hemeravisuals120 -
My Site's Name Not Ranking in Google
Hey all, I've seen a few posts like this. But I wanted to start a new thread in hopes I may find the underlying issue. I've had my site: http://www.ctrl-alt-success.com for about 2 years. Recently I've started really adding a lot of content to it. (about 2-3 posts a week). I get zero organic views which is fine as I know it's still in the beginning. But here's my main question. If I type "ctrl-alt-success" into google. I get some site that shows up. "ctrlaltsuccess.com" I've been looking at this issue forever. That site has been "coming soon" for nearly 2 years. lol My site doesn't even show up on the first 10 pages of google. However in Bing and Yahoo it ranks on the first page. What could my site be doing wrong that it's not even ranking for the exact domain name? Keep in mind, if I google "ctrl-alt-success.com" my site comes up fine. Any help would be appreciated, thanks!
On-Page Optimization | | Ctrl-Alt-Success0 -
Overlength Meta description
Hi, Has anyone got an answer to why a meta description would be showing characters well above 160. The current Meta description is only 10 characters in length but I wanted to know why Google would display so many characters. Cheers Phil
On-Page Optimization | | JamesDixon700 -
Multiple H1's
Hi, My SEOMOZ report states that I'm using two H1's on most of my pages, for example on this page: http://www.absolutepower.nl/eiwitshakes/proteine-shakes/ I only see one though. Anyone who could clarify this? Thanks! Jasper
On-Page Optimization | | Japking0 -
Reducing the site's header to get more content Above the Fold
The user bizzer posted the following question on the post (http://www.seomoz.org/blog/guide-to-ads😞 "I've got my above the fold area very light on advertising since Panda. But reading #4 about the "template" makes me wonder if I should go further and reduce the height of my header area and maybe even remove one of my two sidebars, so as to increase the content-to-template ratio above the fold. Make sense?" What do you think?
On-Page Optimization | | rpedri0 -
How do I add a meta description to the individual pages on my cms driven site?
Hello, As you can tell from my question, I'm COMPLETELY new to SEO. SEOMOZ flagged some pages as lacking a meta description. How do I add a meta description to the site? The site has a CMS architecture so I can edit text on the individual pages, but I don't know how to add a meta description, or where on the page it should go. Thanks!
On-Page Optimization | | OTSEO0 -
Change in Product Name
My site - http://www.guru99.com/quick-test-professional-qtp-tutorial.html Currently caters to an automation testing product from HP called Quick Test Professional popularly know and searched as QTP Recently HP changed the product name from QTP to HP Functional Test. Considering this , what do I do with exiting QTP pages and how do I optimize the site moving ahead...
On-Page Optimization | | krishrun0