Why only a few pages of my website are being indexed by google

[FWC_SEO]

Our website www.navisyachts.com has in its sitemap over 3000 pages of information, and this is all unique content written by our team. Now Google Webmaster central shows only 100 urls indexed from 3500 submitted.

Can you help me understand why and how I can fix this issue?

The website has 4 years old, is a Joomla 3.3 up to date. It has part of the content in the Joomla core content systems and part in K2.

Thank you.

Pablo

[FWC_SEO]

Hi Dirk,

Thanks so much, I will focus my efforts on speed, to try to make the website faster. the problem we have is that is a very visual website and we use large images as it is the purpose of the company, they are very optimized but I will look if I can compress them even more. Anyway I will start first with optimizing the code and the issue with the HTTP and HTTPS.

Thanks.

[DirkC]

Hi,

I think performance might be the main issue for your site. Check the pagespeed insights for desktop & mobile - it took the server 3.7s (!) to react. The result on Webpagetest.org is even worse 12.5s time to first byte. As you can read in this article - time to first byte seem to have a correlation with the ranking of the site. Check if your server is properly configured & sized. With these load times it's quite possible that Google refuses to index your heaviest pages as they offer a degraded user performance. Another reason could be that  Google bot is not going to waste it's time waiting for your server to respond when crawling your pages.

There are some other quick wins here - compress your code, optimize images, use caching, combine css & js files, ... can all help to improve the overall performance of your pages - check these articles from Google.

A second issue is the duplicate content you have on the site - each page seems to exist in a http & https version - better to keep one & redirect the other one to the chosen version (I imagine you would want to redirect the http to the https version)

Hope this helps,

Dirk