Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
My keywords have low search volume - is it still worth starting a blog?
-
I'm thinking of starting a new blog, but when I did my keyword research I found that my keywords all have low search volume (under 100 searches per month, with the occasional keyword having 480 searches a month). Is this a deal breaker? Any recommendations would be great - thanks everyone!
-
I love the answers you've already gotten, and as I so frequently do, I recommend checking out Cyrus Shepard's "Keywords to Concepts" to get an understanding of how topical search works. Yes, the keywords you've brainstormed may individually have low search volume, but you may find there's a lot of potential organic traffic outside of those terms.
-
I agree with Michael here.
I will add that is also important to know if you have the ability to maintain a blog. If you're in a low value market then the effort maybe wasted. Making a industry leading blog, and maintaining it at levels above the competition may be challenging; depending on who you are up against.
Alternatively, simply achieving top ranking pages for these low volume keywords maybe adequate. Again as Michael points out it is all relative to the market you are in. A low volume keyword that drives a $100,000 sale may be worth extra effort to achieve, while a $1.00 sale wouldn't.
Hope it helps and good luck
-
Hi,
Have you had a look at related topics your (prospectives) buyers are interested about? A blog offers great opportunities in writing about subjects that are not directly related to your business.
- E.x. are there any complementary products your visitors need in order to get their job done?
- What problems do people try to solve, when they search for your keywords?
- What results do they obtain when they use your product?
Sum up: It might be worth to broaden your keywords and go away from your value proposition only (don't be to product-centric) and focus on the entire customer problem.
-
Hi,
Can you share that particular Keyword or niche?
Thanks
-
I think it really depends on your blog, the market and what you want to achieve. A tight niche could be very lucrative if you become the authority.
Say a keyword has approx 100 searches per month and you rank well and achieve a sale/signup/commitment per month from that. Then there are 30 other search terms with similar volumes you can rank for. Is this valuable to you?
If you are selling 'blue widgets' at £1 per widget and a typical customer only ever buys one or two then your niche blog may not be worth your efforts. But if they are repeat purchasers then again that changes the landscape.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I use expired domain content on My Blog
Hello Expert, I wanted to know, can I use expired domain content on my blog channel. I have done many searches on google but couldn't find a satisfactory answer. Please help me to find out this.
Content Development | | vijay77960 -
Internal blog with history and some SEO value versus new external blogs with specialized content?
We operate a blog inside a folder on our site and considering the launch of 4 highly focused blogs with specialized content which are now categories on the internal blog. Wondering if there is more value in using the external new blogs or just keep growing the internal blog content. Does fact that the internal blog is buried amongst millions of pages have any impact if we want the content indexed and value given to the links from the blog content to our main site pages.
Content Development | | CondoRich0 -
Wordpress Blog Pages, Duplicate Title Tag
Anyone have any experience in fixing the duplicate Title tag on a Wordpress blog multiple pages Basically the title tag remains the same on the pages /Blog/ /Blog/Page/2/ /Blog/Page/3/ My good friend Yoast Plugin doesn't seem to of resolved this (Unless i have missed something?) I don't really see this to be effecting anything and wouldn't of through it would either, but it would be nice to not see the notification within Moz site crawls and campaigns etc, its more of a cosmetic problem Any solutions ? Thanks James
Content Development | | Antony_Towle0 -
How many articles are ok to publish a day on my website blog?
I have a blog on my website which is a part of the website. Currently I publish one article a day. Is it ok if I increase it to 2 a day? Is there any limitation in order not look negative to Google
Content Development | | AlirezaHamidian0 -
Blog Sub-Domaine on Other Server, Is This Possible???
My eCommerce cart is BigCommerce. It is not possible to use my domain name to add a blog on there server. I would like to create a blog on a sub-domain, something like: http://www.furnacefilterscanada.com/blog/ Is it possible to host this sub-domain on another server? Host this sub-domiane to BlueHost for example and keep my domaine to BigCommerce. If YES, I would like to buy a Word Press theme and start a blog on this sub-domain: http://www.furnacefilterscanada.com/blog/ Thank you, BIgBlaze
Content Development | | BigBlaze2050 -
Should a business blog be on a separate site or on the ecommerce site itself?
Hey there. I'm a new Pro member and this will be my first question on the Q&A. Thanks in advance for your responses. I'm the owner of an ecommerce site that sells custom candles. www.prometheancandle.com in case anyone wants to take a peak. I've become somewhat of an expert on all-things-candles over the past 4 years and I am thinking about starting a candle related blog. My question is this. Should I build this blog on the ecommerce site itself, say @ www.prometheancandle.com/blog.php, or should I devote a separate site to answering candle related question, history of candles, etc? At first, I was thinking that the blog should remain on the ecommerce site so readers would have easy access to the shop to be able to purchase products. But then it occurred to me that people who may be interested in reading up on candle history, candle making, meditation & candles, etc., may not want to go to an obviously ecommerce site to do that. I know Google values informational sites more than ecommerce sites (at least I think they do), so that encourages me to lean towards the separate site. Well, I may have just answered this question myself, but I'd definitely be interested to hear feedback and opinions. Thanks so much guys and I look forward to hearing from you.
Content Development | | Devynn0 -
Can you use creative commons non-commercial images on a company blog?
Does anyone know if it is okay to use creative commons images on your company blog if they are under the Attribution-NonCommercial-NoDerivs 2.0 Generic license. Technically you are using it on a commercial site, but you are not directly making money from the image or selling it.
Content Development | | ProjectLabs0 -
Sourcing content and images for Office Interior Design Blog
Im currently building a blog on Wordpress, and I will be blogging about Office Interior Designs. When I look at my competition they have some great blog posts about office interior designs and I have no idea about how they get: a) The ideas to blog about, how do they find out about these office interior designs b) how they get the content for them, how do they know what to write about each one, do they need permission etc, c) if i am interested in doing a blog on the same office interior design as them, how can I get information )and permission from the company that done the office interior design) on the office interior design so i can blog about it and also how do i get the images and stuff. an example is http://www.officedesignblog.com/invensys-rail-office-concept/726/ I would like to cover this aswell, as i think my future readers would like to know about this. how did they get the images, and the information about the project so they could write a blog post about it? And how would I go about doing the same thing?
Content Development | | CompleteOffice1