Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
My keywords have low search volume - is it still worth starting a blog?
-
I'm thinking of starting a new blog, but when I did my keyword research I found that my keywords all have low search volume (under 100 searches per month, with the occasional keyword having 480 searches a month). Is this a deal breaker? Any recommendations would be great - thanks everyone!
-
I love the answers you've already gotten, and as I so frequently do, I recommend checking out Cyrus Shepard's "Keywords to Concepts" to get an understanding of how topical search works. Yes, the keywords you've brainstormed may individually have low search volume, but you may find there's a lot of potential organic traffic outside of those terms.
-
I agree with Michael here.
I will add that is also important to know if you have the ability to maintain a blog. If you're in a low value market then the effort maybe wasted. Making a industry leading blog, and maintaining it at levels above the competition may be challenging; depending on who you are up against.
Alternatively, simply achieving top ranking pages for these low volume keywords maybe adequate. Again as Michael points out it is all relative to the market you are in. A low volume keyword that drives a $100,000 sale may be worth extra effort to achieve, while a $1.00 sale wouldn't.
Hope it helps and good luck
-
Hi,
Have you had a look at related topics your (prospectives) buyers are interested about? A blog offers great opportunities in writing about subjects that are not directly related to your business.
- E.x. are there any complementary products your visitors need in order to get their job done?
- What problems do people try to solve, when they search for your keywords?
- What results do they obtain when they use your product?
Sum up: It might be worth to broaden your keywords and go away from your value proposition only (don't be to product-centric) and focus on the entire customer problem.
-
Hi,
Can you share that particular Keyword or niche?
Thanks
-
I think it really depends on your blog, the market and what you want to achieve. A tight niche could be very lucrative if you become the authority.
Say a keyword has approx 100 searches per month and you rank well and achieve a sale/signup/commitment per month from that. Then there are 30 other search terms with similar volumes you can rank for. Is this valuable to you?
If you are selling 'blue widgets' at £1 per widget and a typical customer only ever buys one or two then your niche blog may not be worth your efforts. But if they are repeat purchasers then again that changes the landscape.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are FAQ's Pages Still Useful?
I know there has been a lot of discussion lately about FAQs pages and I'm wondering when and if they are still warranted useful and what if they have positive or negative effects on page rankings. Regards, John Brown
Content Development | | JohnBrown75
Essay Writer0 -
Best Practices for Recurring Blog Topics
Our site has annual articles (such as a payment calendar and an announcement of our annual conference). Is it better to keep all the old blog articles available and searchable, redirect them to the most current year's entry, or something else entirely? My instinct is to have a permanent redirect to the newest article.
Content Development | | GwenKestrel1 -
Is it ok to have two blogs for my website?
Hi Pep's The blog for my website is integrated, but does not have a URL that matches the text. The company I use for my site say that it can't be changed. Basically it displays numbers instead of text in the url. So I thought, what about starting another blog as well as the original. Would this have any effects on my SEO, negative or positive? Any advice greatly appreciated! 🙂
Content Development | | MissThumann1 -
Blog.site.com vs site.com/blog
Which is better for SEO: blog.site.com or site.com/blog. In other words, is it better to have the blog running in a subdomain or as a director within the main site? Right now we are running as a subdomain, but want to be sure Google isn't considering that a separate site. The blog shows up separately on Google Analytics, which makes me think site.com/blog is better if for no other reason, it would give our domain greater traffic. Not sure if this matters, but some site info: our site is a sharing economy tool for renting your stuff we are running the blog on Wordpress blog traffic is about 5% of total traffic
Content Development | | TapGoods0 -
Recommendations on the URL Structure When Posting Blogs
Sites are adopting different URL structures for posting blogs (examples below). Quicksprout ( www.domain.com/dateposted/blogposttitle) Moz (www.domain.com/blog/blogposttitle) SEO Book (www.domain.com/blogposttitle) What do you recommend?
Content Development | | SEO5Team0 -
Is it okay to delete old blog posts?
Hi All, I'm doing some SEO work on an entertainment (movies/tv/gaming) blog that started in 2011. Their recent articles have gained some popularity due to improved content and marketing, but there is some old stuff from the early days that was poorly written and gets virtually no traffic. These are mostly old news pieces. Out of approximately 10,000 articles, about 1,000 are receiving the lions share of the traffic. I feel like their good content is getting bogged down in a sea of crap. Would there be any harm in deleting some of those old posts? Is there a best practice for culling content? Thanks!
Content Development | | 74andsunny0 -
Should a business blog be on a separate site or on the ecommerce site itself?
Hey there. I'm a new Pro member and this will be my first question on the Q&A. Thanks in advance for your responses. I'm the owner of an ecommerce site that sells custom candles. www.prometheancandle.com in case anyone wants to take a peak. I've become somewhat of an expert on all-things-candles over the past 4 years and I am thinking about starting a candle related blog. My question is this. Should I build this blog on the ecommerce site itself, say @ www.prometheancandle.com/blog.php, or should I devote a separate site to answering candle related question, history of candles, etc? At first, I was thinking that the blog should remain on the ecommerce site so readers would have easy access to the shop to be able to purchase products. But then it occurred to me that people who may be interested in reading up on candle history, candle making, meditation & candles, etc., may not want to go to an obviously ecommerce site to do that. I know Google values informational sites more than ecommerce sites (at least I think they do), so that encourages me to lean towards the separate site. Well, I may have just answered this question myself, but I'd definitely be interested to hear feedback and opinions. Thanks so much guys and I look forward to hearing from you.
Content Development | | Devynn0 -
Should I publish several blog posts at once or stagger?
I have several blog posts that I want to publish (40 or so). For freshness is it better to stagger their publication over several months or is it fine to publish them all at the same time. The comments are closed.
Content Development | | AndreB0