Finding main keywords associated with a competitors page
-
A key part of my content creation decision is identifying keywords that have been successful for competitors. Ahrefs has a feature that allows me to see the keywords that have resulted in organic traffic for a particular page. So, for example, I can identify CompanyA as a competitor, find their top pages and, for each one, find the keywords that drove the most traffic to each of those pages. The information reported includes the monthly search volumes associated with each keyword, plus the number of visits driven to the page based on that keyword.
That is very interesting to me. I am a long time Moz subscriber and want to find a way to do this here. Is there any way to do this with Moz features? I can't justify both a Moz and AHrefs subscription so I have a tough choice to make if Moz doesnt' support this. I'm hoping I am just missing that here.
Thanks.
Mark
-
It does, Tom. Thank you.
Mark
-
do keyword difficulty tool will allow you to show whose ranking for what in the niche you're competing in. Ad words is an excellent and free keyword tool as well.
see what the competitor is showing up for using fresh web explorer place the competitor in
https://moz.com/researchtools/fwe/
then
https://moz.com/researchtools/keyword-difficulty
keyword research can be conducted but should always be conducted using a variety of tools.
I don't mean to be redundant I hope this helps.
Tom
-
I assume that you have the competitors in a campaign on Moz analytics?
if you do you will get the will data on the domain of your competitor when added.
( This is somewhat new)
find their top pages and, for each one, find the keywords that drove the most traffic to each of those pages. The information reported includes the monthly search volumes associated with each keyword, plus the number of visits driven to the page based on that keyword.
OSE You can find their top pages, you would have to use the keyword tool for the more granular information.
If you put the keywords into a Moz campaign you will see all the information you're looking for.
truthfully were looking for a tool just to do competitor keyword analysis I would use SEMrush or SpyFu however adding these keywords to Moz give you a lot of insight once you are done with your initial round of research you will want to continue to research I know this. But combining SEMRush with Moz will be inexpensive and more powerful than AHrefs for what you have described.
-
Thank you, Ifemidayo. Yes, that's my conclusion too, though I'd love to be proven wrong
There are a number of competitive sites (Moz, SEMRush. SearchMetrics, Traffic Analysis App and so on) that provide this so it is a little surprising Moz doesn't offer this analysis.
Like you, I'd love to hear from Moz folks on this.
Thanks.
Mark
-
I do believe this is not currently possible with OSE. I see the top pages tab - I see the page authority, social shares and inbound links... But that's about it with OSE. As far as I know... I'd be interested in seeing what the staff here have to say about this one.
-
Thank you, Thomas. Yes, that's pretty much in line with my thinking. I have used Moz for quite some time and it is indeed very rich in functionality. It's just a shame that - for this particular scenario (finding the keywords that result in traffic to competitive sites) - there doesn't seem a way to tackle this with Moz.
I was hoping there was some functionality or some combination of features that would allow me to get to this on Moz. It speaks to the breadth of the Moz feature set that I was initially assuming it was there somewhere but I just hadn't located it yet.
Thanks again.
Mark
-
using the keyword research tools Moz supplies are excellent they even pull from SEMRush I would strongly recommend keeping Moz it is a foundation tool in my opinion.
Obviously if you use Moz tools in concert with other tools you will get more data which is important. However if you have to pick just one Moz offers far more than Ahrefs this is coming from somebody that uses Moz, Ahrefs, majestic, deep crawl, SEMrush, SERPS, SpyFu cnd much more.
Keyword & Ranking Tools
Rank Tracker
Get reports on how your keywords rank on your pages.Keyword Difficulty
Check keyword popularity and analyze ranking factors.On-Page Grader
Improve your site with instant insights and tips.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What keywords are people using that get them to my website page
I have several pages that get a lot of visits, and 90% of the traffic is from Google searches. How can I discover what the search terms are that bring people to these pages?
Keyword Research | | obgproject1 -
How to find long tail keywords?
I need ideas for finding long tail keywords, I do have a few tools that I make use of but I guess I'm just getting the same results as everyone else will be getting. Ideas please? (And thank you!)
Keyword Research | | seoman100 -
Different landing page "stole" keyword.
Hi everyone. So I optimized and used the on-page grader for landing page A. I got it down from 15 to 9 on its ranking. Weirdly, that keyword and landing page A tanked to 60 on its ranking, seemingly overnight. While this was all happening, landing page B, which was never optimized for this keyword, effectively "stole" the keyword and it now has a ranking of 9 for this keyword. As I see it, this keyword and landing page B don't match as well as the keyword and landing page A, but I don't want to lose the increased organic traffic I now receive. Does anyone have insight to this or direct me to an already answered question regarding this? Thanks a ton, -Josh
Keyword Research | | SpectraCal0 -
Keyword every blog post?
Hi Should I be looking to keyword every blog post I write? Obviously the point in a blog for most of us is to draw in traffic so should I keyword research every blog post and use that as keyword? What if there is no keyword stats for the blog im writing? I guess I just use a keyword I make up anyway and hope people type it? Thanks Chris
Keyword Research | | mrcsleonard0 -
Keyword Analysis
Is there any way I can find out a list of the top keywords for my site automatically without having to type in certain words myself and wait on the results?
Keyword Research | | meteorelectrical0 -
Best way to find keyword to write a post that will get 50 visitors a day in Google traffic?
Hi - I have a blog with good PR (4) but not much search traffic. I am interested in targeting keywords on a single blog post basis rather than site wide. The current search traffic is so low I can't really base looking for keywords off the keywords people are already arriving from. The only tool I know is the Google keyword tool. I am tired of writing posts that get zero search visitors most days, so would like to try to target some terms that will get around 50 search visits per day to that specific post. Best approach?
Keyword Research | | KateV0 -
Site Wide Keyword Extractor
I need a tool or a method that will let me know what a search engine thinks the overall theme of the site is about. Sort of like the keyword extractor, but on a site-wide basis. Does anyone have any sugestions?
Keyword Research | | waynekolenchuk0 -
Location-based Keyword Targeting
We are located in Denver, Colorado. I want the majority of the site to be focused on Denver keyword terms but I also think we should branch out to other cities around Denver, as well as around the keyword "Colorado." What's an appropriate way to do this? I've seen site that have a page for every city in the area but it looks terrible and doesn't really fit into the site. How do I cross link to these new city pages (I don't want them in the main navigation)?
Keyword Research | | kylesuss0