Funnel Problem in Google Analytics - Please help

[flightcentre20]

Hello,

I did set up a several funnel steps in my analytics account to get the funnel visualization report. But it's look fishy, something's clearly wrong that it shows only 10 visitors at the first step but actually more than 5k visitors has visited first goal page and followed through the another all steps. Everyday we are receiving 5k to 10k goal conversions but it not showing in the entire funnel steps through first step to last step.

Please see the attached screenshot URL for funnel setup (Admin) and funnel visualization report comparing last two months traffic. Total goal conversions received 3,605 in last two months but in funnel chart (report) it showing only 2% conversions in last step. Anybody can tell me what is the problem with that or analytics not tracking properly?si65Y

[flightcentre20]

Yes! Craig, You're right! In the funnel, there's no need for last step and I've unchecked 'required' check box. Also, I've fixed to 'regular expressions' matches in the 'Equals to' option as all search URLs generate dynamically. I've tested few days ago. Now my funnel report works well, showing all flow in the each step. Thanks guys!

[CraigBradford]

Hi Marty,

To begin with, it's worth noting that the funnel report in GA isn't particularly useful. You're not the only one that finds it confusing. The first thing I'd fix is the funnel steps; there is a mistake in the funnel, remove step 5 as it isn't needed. You already have that page as the final destination in the field marked goal details. Try that nad see how it goes.

It's worth understanding what the "requited step" actually means. It doesn't mean this is a strict funnel, it simply means that people that enter at any other stage of the funnel won't be counted. I recommend this great post on Lunametrics blog: http://www.lunametrics.com/blog/2008/06/25/funnel-problems-google-analytics/

From that post:

The “Required First Step” check box on the goal setup causes a lot of confusion. First of all, remember that this affects only the Funnel Visualization report. If you check off this box, here’s what happens: The Funnel Visualization report includes only conversions that passed through the required step. That’s it. Your other reports still include any visit that views the goal page, but the Funnel Visualization report only calls it a conversion if it visits the required funnel page.

The required step can be a way to separately measure multiple goals that have the same ultimate goal page, but start at different places. Simply set up more than one goal with a different required step for each one. (Again, remember that the differences will only be apparent in the Funnel Visualization report.)

Let me know how it goes.

Craig

[flightcentre20]

Hi Alick300, thanks for your reply.

We don't want to setup goal/funnel for blog. We want to see the how many users have booked the flights through all steps. That's our main goal. We've mentioned each step in funnel as you can see the attached screenshot. But nothing work out. In goal we've received more than 3k conversions but in funnel we saw only 10 users hit the first step and in last step it shows '0' booking.

Hi Seoman10, we don't have any dynamic URL, but when users search the flight according to the city and destination, it generates long ID based tagged url on the site like** http://www.flightcentre.ca/flights/booking/outbound?resultsId=¤tPage=&filters.sortBy=&filters.filterBy=&filters.filterValue=&filters.airlineFilter=&departureCity=&destinationCity=&departureCountry=&destinationCountry=&displayDepartureDate=&displayReturnDate=&destination=LAX%2C+Los+Angeles%2C+International+Airport%2C+California%2C+USA&departure=YYZ%2C+Toronto%2C+Pearson+International+Airport%2C+Ontario%2C+Canada&departureDate=20150925&returnDate=20150929&time=&seatClass=Y&selectedResult=&requestType=&searchtype=RE&direct_flight=&children=0&adults=1&adultAge_1=0&adultAge_2=0&adultAge_3=0&adultAge_4=0&adultAge_5=0&adultAge_6=0&childAge_1=0&childAge_2=0&childAge_3=0&insurance_on=&insProvince=&selectedInsuranceCost=0&selectedInsurance=&selectedInsuranceEncrypted=&insTotalPrice=¤tTotal=0.0&totalAdults=0&cachedPrice=0.0&strcurrentTotal=&calendarDepartureDate=&calendarReturnDate=&totalPrice=&finalSelected=&option_1=&option_2=&option_3=&option_4=&option_5=&option_6=&next_day=&prev_day=**

I don't think so it can be the issue in setting up funnel. In funnel I've added only /flights/booking/outbound

Please let me know.

[seoman10]

Setting up goals can be interesting!  They are very easy to do for small sites with a short user flow but there are a lot of things can get in the way.

Dynamic URLs can be a problem if not set up correctly, also bear in mind it is possible user could enter partway through a funnel assuming it is accessible via live URLs.

Although it might seem obvious double check that your URLs are correct.

[Alick300]

Hi Marty,

I think your sites has several goal conversions e.g registration or subscribe blog or visit some specific pages and you set up funnel for only one.Please do check once if that is the case. You can also check below post for funnel set up correctly.

https://blog.kissmetrics.com/ga-conversion-funnels-video/

https://blog.kissmetrics.com/conversion-funnel-survival-guide/

Hope this helps.

Thanks