404's Wordpress products
-
Hi Guy's,
On a Wordpress website we have a SEO Ultimate plugin running. Every day i get lot's of 404 errors of products that doesn't exist anymore (but are indexed, site: .... ).
In the beginning we had lot's of testproduct that are not coming back in the shop. So i was wondering if there is a way to automaticly redirect product when there are out of stock, or not comming back anymore... So my 404's can be fixed.
Thanks!
-
I got a agree with Dan on this one. If you're 301 redirecting to non-relevant pages is pretty much worthless. a plug-in that deals with removing products is better than a default 301 to something that's not a relevant landing page/Product page
-
You could take all of the suggestions above, but I would actually make sure redirection is the best choice. Watch Matt Cutt's video here about what to do with expired products: https://www.youtube.com/watch?v=9tz7Eexwp_A - he explains that in some cases users may prefer to see a 404.
-
You can use anything below to automatically redirect a 404 to a 301
https://wordpress.org/plugins/redirection/
https://wordpress.org/plugins/404-redirector/
https://wordpress.org/plugins/seo-redirection/
https://wordpress.org/plugins/quick-pagepost-redirect-plugin/
-
That's probably why you would like to check the status of the product to see if it's out of stock or not and based on that redirect the user or not.
-
Yes, that could me possible.
But it also could be possible that a product will be in stock later, and then it will redirect to the homepage of category. So then we have to find a way to drop the redirect automaticly
-
Hi,
What you could do is a built a custom filter that would redirect the products that are not available anymore and direct it back to either the category they belong to our the homepage of the products. As it probably isn't an available feature you would have to code that yourself, but I'd say it would make sense to have.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Number of internal links and passing 'link juice' down to key pages.
Howdy Moz friends. I've just been checking out this post on Moz from 2011 and wanted to know how relevant it is today? I'm particularly interested in a number of links we have on our HP potentially harming important landing page rankings because not enough 'link juice is getting to them i.e) are they are being diluted by all the many other links on the page? (deeper pages, faqs, etc etc) It seems strange to me that as Google as has got more sophisticated this would still be that relevant (thus the reason for posting). Anyway, I thought I was definitely worth asking. If we can leverage more out of our on-page efforts then great 🙂
On-Page Optimization | | isaac6630 -
Product content length & links within product description
Hello, I have questions regarding content length and links within descriptions. With our ecommerce site, we have thousands of products, each with a unique description. In the product description, I have links to the parent category and grandparent category (if it has one) in the main product text which is generally about 175 words. Then I have a last paragraph that's about 75 words that includes links to our main homepage and our main product catalogue page. Is the content length long enough? I used to use text that was 500 words, and shortening it I still rank when launching new products, so I don't think an increase in text length will have any additional benefit. I do see conflicting information when I do searches, with some people recommending a minimum of 300 words and some saying to try and go a 1000 for category pages. In regards to the links, I noticed a competitor has stopped following this format, so I'm unsure if I should keep going too. Is it too many links to have each of the products link back to the main catalogue and homepage? Is it good to have links with anchor text to the categories a product is in? There are breadcrumbs on the page with these links already. There are already have heaps of links on our pages (footer, and a right sidebar with image links to relevant categories), so my pages do get flagged for too many links. Thanks!
On-Page Optimization | | JustinBSLW0 -
How to evaluate a 404
After my first site crawl im being told that there is a 404 error on my site..... It gives me the problem link url but would it not be useful to show me where its finding this 404 error? How do i find it? it just tells me there is one and the location of the 404 i need to know the page that has the link on it?
On-Page Optimization | | alphatrad0 -
How to optimize for a product by two names
So let us assume I am selling an item on my website and it comes in a large array of varieties. Let us also assume that this item is commonly referred to by two different names. (i.e. Cover & Case, Car & Automobile, Notepad & Notebook) Both of these names that are used, in regards to this product, have, for the sake of argument here, the exact same search volume. I want to make sure that I rank for both terms. In my Title Tags I am currently thinking about the following methodology to help that cause. "GE Motors Super Fast and Awesome Car / Automobile" "Ghostwriter Kids Notebook / Notepad" "Super Soft Pillow Cover / Case" Notice I have the space in between the words and the / but my question is if this is necessary or not? What is Google's policy on how they view that / ? Can I do this and still have Google see it as two different words? "GE Motors Super Fast and Awesome Car/Automobile" "Ghostwriter Kids Notebook/Notepad" "Super Soft Pillow Cover/Case" Apologies if this is a fairly basic question but cannot seem to find this information.
On-Page Optimization | | DRSearchEngOpt0 -
Moving a site from .cfm to Wordpress - How to keep the authority?
Hi guys, My client has a site built with Cold Fusion (web pages end in .cfm) and we're moving them over to Wordpress (for many reasons), keeping the same menu structure and navigation. Their previous SEO company was pretty awful, however, they did manage to establish some decent authority/backlinks for the website and its 20 or so pages. My questions: I assume I'll want to do 301 redirects for each page, possibly by editing the .htaccess file? Any advice on this? Anything else I need to consider in this move? Thanks!
On-Page Optimization | | alpen0 -
WordPress - optimizing for new keywords on page or post?
I know WordPress is always a little messy with SEO but i have a main question regarding WordPress optimisation for a special keyword. Let's say i have a chocolade blog and have written about all the vendors of chocolade. Now i found a new keyword which i want to optimize my website for. Should i create a 'Page' within WordPress and optimize it for the new keyword + link to some of the post about a relative keyword within this page?
On-Page Optimization | | Amosnet
OR Should i create a blog post and write about the new keyword and just links some of the other relative blog posts? I hope my question is clear.0 -
What is the best out-of-the-box optimized WordPress Theme?
I've reviewed other answers on this forum and searched the web. Still looking for a good answer that's actually specific and can explain why. I've looked at studiopress.com themes, pagelines.com which I love but doesn't appear to have much optimization out of the box, http://themeforest.net/item/udesign-wordpress-theme/253220 http://www.vklabx.com/wordpress-themes/wordpress-theme-ad-flex-niche.php PS - not looking for answers that involve the use of SEO plugins, but if there's a theme you know of that takes minimal editing to improve optimization I'd be interested as well. Thanks in advance, hope this can help someone else as well
On-Page Optimization | | Aqua0 -
Use 301 redirects when deleting old products?
I'm removing old products (wines) from my site, and I've been using 301 redirects for each product page back to the winery page. My question is, am I using best practice? I want people who search for these now nonexistent products to go to the winery page where they will see what is now available. But does google approve? I've also tried leaving the product's page intact but saying that it is no longer available and putting a link in the text that points to the winery page. Which is better, in the eyes of the god google? Thanks!
On-Page Optimization | | JeanYates0