Question regarding very unique SERP -
-
Hi guys,
I have been brainstorming regarding a very unique SERP that i figured out while navigating search, the serp looks some thing like this http://postimg.org/image/phkol0d97/. i checked the site in structured testing tool but the only thing that i found is some PMR meta tags nothing except that.
Can any one help me understand this and i would be more helpful if some one can guide me for the same.
#peace
-
Yeah, this one's a bit tricky. These are snippets Google is creating from on-page search results. To the best of my knowledge, this particular style of snippet is not based on any particular markup. Google is extracting it from source-code structure (like tables and CSS elements).
If you don't have these and want them, all I can really suggest is clean HTML/CSS. Why and how they do this, exactly, is still a bit of a mystery.
If you have these and don't want them, you're kind of out of luck. The only options are blocking snippets completely or trying to essentially make your source code so awful Google stops doing it, and the side effects of that are a lot worse than an undesired snippet format, IMO.
-
This definitely looks like it is being guided by Markup. However, don't underestimate Google's ability to find a structure it likes and deliver that in the SERP results.
Without investigating fully, it is a little difficult to say exactly what is driving this.
-Andy
-
Hi,
I don't see any image at that URL?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
One keyword gone in Google SERPs - Fred?
I have an ecommerce site. One keyword, which I use to rank #1 for on Google years ago, I'm now completely gone from the SERP's as of a couple weeks ago. I'm scratching my head here, my other keywords don't seem to have changed much recently. Around mid-March of this year, which seems to line up with the Fred update, I noticed I went from page 3 to middle of page 1 for a few days with this keyword. It was a very happy few days. Then it slipped down and down and hovered around page 6. But as of a couple weeks ago, it's now gone. Before the Fred update, I changed a bunch of product pages within the keyword category that had duplicate content because they were kits of items arranged different ways. So instead of repeating the individual item descriptions over and over in the different kits, I changed the descriptions on the kits to links to the individual items within the kits. After the Fred update, at the end of March, I set all these kit item pages that I reduced to very thin content with just links to noindex. My theory is that the Fred update reset algorithmic penalties for a couple days as it was being introduced. So the penalty of duplicate content that I may have had was lifted since I took out the duplicate content, and I made it back to page one. Then as Fred saw I now had a new penalty of thin content, I got hit and slid back down the rankings. Now that I updated the pages that had very thin content to be noindex, do you think I'll see a return of the keyword to a higher position? Or any other theories or suggestions? I remember seeing keywords disappear and come back stronger years ago, but haven't seen anything like this in a long time.
Algorithm Updates | | head_dunce0 -
Dates appear before home page description in the SERPs- HUGE drop in rankings
We have been on the first page of Google for a number of years for search terms including 'SEO Agency', 'SEO Agency London' etc. A few months ago we made some changes to the design of the home page (added a blog feed), and made changes to the website sitemap. Two days ago (two months after last site changes were made) we dropped subsantially in the SERPs for all home page keywords. Where we are found, a date appears before the description in the SERPs, dating February 2012 (which is when we launched the original website). The site has been through a revamp since then, yet it still shows 2012. This has been followed by a few additional strange things, including the sitelinks that Google is choosing to show (which including author bio pages showing in homepage site links), and googling our brand name no longer brings up sitelinks in the SERPs. The problem only affects the home page. All other pages are performing as standard. When Penguin 4.0 came out we saw a noted improvement in our SERP performance, and our backlinks are good and quality, largely from PR efforts. Of course, I would be interested in additional pairs of eyes on the back links to see if anyone thinks that I have missed anything! We have 3 of our senior SEOs working on trying to figure out what is going on and how to resolve it, but I would be very interested if anyone has any thoughts?
Algorithm Updates | | GoUp3 -
Why do some URLs display in the SERPS with > seperators between subfolders, and others display with a /
Why do some URLs display like this: cargurus.com › Used Cars › Jeep Wrangler and others display like https://www.carmax.com/cars/jeep/wrangler Is there a significance to having the sub folders separated with an arrow vs a backslash?
Algorithm Updates | | Brian_Owens_10 -
Question: About Google's personalization of search results and its impact on monitoring ranking results
Given Google's personalization of search results for anyone who's logged into a Google property, how realistic and how actually meaningful/worthwhile is it to monitor one's ranking results for any keyword term these days?
Algorithm Updates | | RandallScrubs0 -
How do I control the "link-tree" part of the SERP results?
Hey Mozanarians 🙂 Is there a way to change the pages that are shown on the "link tree"? (e.g. see bellow picture)
Algorithm Updates | | DanielBernhardt
Lets say that I dont want the "career" page to show on the "link tree" can I do that? Thanks and lots of love!
Daniel Bernhardt BLo9KSr.jpg0 -
Sitemap Question - Should I exclude or make a separate sitemap for Old URL's
So basically, my website is very old... 1995 Old. Extremely old content still shows up when people search for things that are outdated by 10-15+ years , I decided not to drop redirects on some of the irrelevant pages. People still hit the pages, but bounce... I have about 400 pages that I don't want to delete or redirect. Many of them have old backlinks and hold some value but do interfere with my new relevant content. If I dropped these pages into a sitemap, set the priority to zero would that possibly help? No redirects, content is still valid for people looking for it, but maybe these old pages don't show up above my new content? Currently the old stuff is excluded from all sitemaps.. I don't want to make one and have it make the problem worse. Any advise is appreciated. Thx 😄
Algorithm Updates | | Southbay_Carnivorous_Plants0 -
Strange SERP behaviour
We were ranking 2nd while Google was showing only natural listings. Earlier this year, the same SERP started showing only three natural listings, followed by some business listings. We were included within the business listings, but were 3rd, so 6th overall. After a few tweaks we managed to become the 1st business listing, so 4th overall. Early last week, the SERP changed again. The business listings were removed and replaced with natural listings. Rather than return to the old rankings, though, the order of the sites was exactly the same as it was with the business listings being there. It felt almost like a bug. So we remained 4th. On Friday, the business listings returned! But the rankings are way different. The three natural listings at the top are the same as before. Then there are 7 business listings, and then more natural listings after that. We are the fifth natural listing of the second group, so have been hit rather badly. Can anyone shed any light on what's going on here? We made a major change to our site 10 days ago, but it seems there's too much going on for it to be that. If it helps, the search term is a two word name for what we do, followed by the name of our city - and we're in the UK. Coincidentally, someone from Google called earlier this week to confirm an address change I'd be trying to correct in Google Places.
Algorithm Updates | | Special0 -
What do you think Google analyzes for SERP ranking?
I've been doing some research trying to figure out how the Google algorithm works. The one thing that is constant is that nothing is constant. This makes me believe that Google takes a variable that all sites have and divides it by that number. One example would be taking the load time in MS and dividing it by the total number or points the website scored. This would give all of the websites a random appearance since there that variable would throw off all the other constants. I'm going to continue doing research but I was wondering what you guys think matters in the Google Algorithm. -Shane
Algorithm Updates | | Seoperior0