Website not ranking to its potential!

[EhsanR]

Our current website was launched end of 2014. Since then we have been very ethical with our content marketing & link building approach. The website content is very original including all categories and product pages. Sine the launch we have added quite a lot of useful content to the website in terms of buying guides and knowledge centre. The website has acquired links from very ethical bloggers sharing our content and linking back to our content pages(knowledge centre) instead of the category or product pages. We're currently working with quality content writers/bloggers to produce inspirational and useful content targeted to our audience.

The website is still not ranking to its potential as compared to some of its competitors who are not doing anything at all. I'm struggling to see if there is an issue with my strategy and whether the approach needs changing.

Also, opensiteexplorer is not showing the correct data for backlinks since its launch. There are however much more links acquired than shown by moz. To be accurate moz is only showing 10% of the links we have acquired till now. The links are from highly reputed bloggers, magazines and industry portals.

Any thoughts would be much appreciated.

[DirkC]

Same here - score on Page Speed insights is pretty low as well - and also a timeout on webpagestest.org

Dirk

[KyleEaves]

Sorry, I was checking the site listed in your profile. However, I checked http://www.quercusliving.co.uk and it took even longer to load. Actually timed out at 60 seconds on Pingdom.

[EhsanR]

Thanks Kyle and Dirk. Just to confirm our website address is http://www.quercusliving.co.uk. I will however have a look at the page speed time.

[DirkC]

Have to agree with Kyle. Your home takes 28sec to load (http://www.webpagetest.org/result/151020_BG_PFQ/1/details/). Other pages take up to 48 seconds (http://www.webpagetest.org/result/151020_01_PHY/). You also have very low scores on Page Speed Insights.

If you check the results above - they contain a lot of useful information on where to start to improve the load times.

Dirk

[KyleEaves]

Your site took a very long time to load the homepage, definitely something to check. Seemed like it was the load time for all the images that was slowing it down. Try testing your site with http://tools.pingdom.com to see where the problem might be. I'd start there.

Btw, Open Site Explorer shows less than 20% of the backlinks to my site as well. The MOZ index is much smaller than Google's index, plus it hasn't updated in a few months, so any recent links will not show anyway.