Is Schema markup inappropriate for ?
-
Is Schema(.org) markup meant specifically to be used on text? Or can you use it in a similar way that you can use Open Graph Protocol?
For example, for awhile I've been using something like this on my site:
Because it's in the head section, it appears on every page. In review, this seems to be an incorrect use? Should I only be using Schema to mark specific text? If not, what are the consequences of using Schema like this?
-
Ok, now I got the questions... sry. I didn't know the answers but I start to google and... I'll be back
-
I know what it is and how to use it, that's not the question.
When you use JSON-LD, specifically in something like the head section, you're using it without context. When this code appears on every page, it's labeling a person that may or may not be mentioned.
From the Google Developer Page on 'Specify your social profiles,'
"The social profiles in your markup must correspond to the ones that users can see on the same page."
It sounds like using this method within the head, especially with phone numbers, email, address, URL, etc., can be marked as either A) hidden text, or B) as something that would cause the rest of your markup to be ignored.
In this case... why would you ever use JSON-LD? It would never directly point to the object that's marked up like the HTML version does.
Maybe that helps clarify the question,
"In review, this seems to be an incorrect use? Should I only be using Schema to mark specific text? If not, what are the consequences of using Schema like this?"
When, exactly, is it appropriate and inappropriate to use Schema? I'm looking for an expansion in details that the Google Developer page doesn't mention. Maybe someone has been using and studying it for awhile?
-
Thats the Json-LD Mark-Up for a person, wich you can use with google like the microdate. It doesn’t matter if you place it in the or the section, Google will have no problem reading the code. It could look like that:
- <script< span="">type="application/ld+json"></script<>
- {
- "@context":"http://schema.org",
- "@type":"Person",
- "address":{
- "@type":"PostalAddress",
- "addressLocality":"Seattle",
- "addressRegion":"WA",
- "postalCode":"98052",
- "streetAddress":"20341 Whitworth Institute 405 N. Whitworth"
- },
- "colleague":[
- "http://www.xyz.edu/students/alicejones.html",
- "http://www.xyz.edu/students/bobsmith.html"
- ],
- "email":"mailto:jane-doe@xyz.edu",
- "image":"janedoe.jpg",
- "jobTitle":"Professor",
- "name":"Jane Doe",
- "telephone":"(425) 123-4567",
- "url":"http://www.janedoe.com"
- }
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inconsistency between content and structured data markup
Hi~ everyone What does Google think about the inconsistency between content and structured data markup? Is this kind of a cheating way ? Is hurt my SEO?
Technical SEO | | intern2020120 -
J-Son Schema via tagmanager for Blog Post Listed at Blog Category Page
Hi Experts, I am implementing J-son Schema via tagmanager. For my blog category page i have many blog post listed so now I have to use blog posting at category page via tag manager so can anyone guide me how to implement? Hope you are getting my question. Like my blog site - a) abcd.com/blog b) blog category - abcd.com/blog/cloth d) Blog Post - abcd.com/blog/cloth/ my-favourite-dress. My query is at this page - abcd.com/blog/cloth many blog post listed. So I have to implement for all post "@type": "BlogPosting" via tagmanager so how to do that? Without tag manager I know how to implement via loop but via tag manger dont know? Thanks!
Technical SEO | | Johny123450 -
Schema markup for products is missing "price": Is this bad?
Hey guys, So a current client of mine has an e-commerce shop with a few hundred products. They purposely choose to keep the prices off of their website, which is causing errors in Google Webmaster Tools. Basically the error shows: Error: Structured Data > Product (markup: schema.org) Error type: missing price 208 items with error Is this a huge deal? Or are we allowed to have non-numerical prices for schema ie. "call for quote"
Technical SEO | | tbinga1 -
Schema markup
Hi, I'd love to use schema markup, but I don't think there is one for the type of products we sell (mortgages). Does anyone know of a way of using schema markup for a page like this: https://www.turnkeymortgages.co.uk/mortgage/mortgage-rates/ The regulator for mortgages (FCA) in the UK has rules about how products are displayed, we have to show all the information in the table (see the link), and the compliance text (your home will be repossessed....) with every product. This is why I haven't tried to 'cobble' something together from the existing markup available - I can't fall foul of the regulator (or be misleading to customers). Anyone have any thoughts on this? Or, should I just wait until Schema come up with a markup suitable for such products.
Technical SEO | | CommT0 -
Schema showing up in product listing?
I have added schema to my product page as follows: Example product description ..... and so forth. However, the schema is showing up on the product page itself. How do I keep the schema on the SERP page, but not on the product page? My client doesn't want it to affect the site design. Thanks!
Technical SEO | | DWallace0 -
Schema.org implementation for physician's office vs physician herself?
Hi, Regarding schema.org microdata, which page(s) should have the microdata? 1) http://schema.org/Physician -- appears to be about the office. Since we have all of the contact/address info in the footer on each page, should we do the same with microdata? I can't seem to find a suggested implementation on schema.org Assuming an office has multiple MDs, how should the docs be listed since the physician schema appears to be for the office, not for the individual doctors? Thanks for any insight!
Technical SEO | | Titan5520 -
Should I add author markup to sales pages?
Adding author markup to the homepage or to SEO optimised sales landing pages is possible. However it doesn't really seem to be using the feature in the spirit of it's purpose. It makes sense for blog posts. It's possible for other pages and will likely improve CTRs from SERPs. But is it against the spirit of it's purpose?
Technical SEO | | designquotes0 -
Schema for Services
There are many schemas for products, but I don't see any for services. They have intangible offers, but it's still for selling a product. I contacted Schema.org an no response. Here is the schema: http://schema.org/Offer So my question for someone who sells a service: What is the schema for a service like insurance, shipping, financial services?
Technical SEO | | Francisco_Meza0