How we can rank two keywords
-
Here is my example. I developed a property inspection app, where the keyword I try to rank is property inspection app, and property inspection software. Property Inspection Software got slightly more traffic than app. I would like to rank both of this keyword high for my main website, but there is only one title, one H1 tag I can use to have keyword, where if I use "App" there is no way to have "Software" on the title, etc. How can I deal with such a case? Any help will be appreciate.
-
Too many worry to try, because the changes might completely destroy the SEO, or may benefit SEO. But there is no sure answer. So I will try to gradually make the changes to see what happens, rather than a sudden change. Thank you for your reply. I will also try long tail keyword and more content on the marketing end. And for sure I have tons to talk about the app.
-
I'm thing about the same, prepare for the updates on the website now. I will share the progress and how that will affect ranking here if there are many major increase or decrease of ranking. But another questions, is google will rank high for keyword targeted page. for ex,
www.snapinspect.com/property-inspection-app rather than www.snapinspect.com the second is a domain which is more trust than the first url.
-
Hi Terrysun -
It's a good question to be sure. Why not have separate pages targeted at the different keywords? Since you have both iOS and Android apps, your homepage can be targeted at [Property Inspection Software] and then you can use site.com/ios-property-inspection-app and site.com/android-property-inspection-app to rank for those specific keywords. If you want, then have a page a level higher at site.com/property-inspection-app to target that specific keyword.
Hope this helps!
-
Agreed! Terrysun, you may also want to read through Cyrus Shepard's "Keywords to Concepts." It's getting to be a bit on the older side, but it's a huge help in understanding how you don't necessarily have to rely on your exact-match keywords.
-
Just try to work them both into the content, meta, etc. Example Title: Property Inspection Software: Free App (iOS, Android)
Put less focus on cramming your exact keywords across your page and more focus on writing natural & marketing.
-
Hi,
Sorry about the confuse. I'm running a website www.snapinspect.com have app (iOS and Android), and an web app to server property inspection. I tried to rank this site higher with keyword "Property Inspection Software", and "Property Inspection App". But from page title point of view, I can not put both two keywords in for better ranking both. While "Property Inspection Software" have more search volume, but since website title was on "SnapInspect Property Inspection App Software" for quite a while. I'm afraid my changes will make the ranking even worse. So I took small steps to change the title to "Property Inspection App & Software - SnapInspect", and "App" keyword rank increased instantly within 2 days time, but "Software" keyword havn't pickup yet. So any way I can rank both keywords high? Even if you go through the other better rank page, they have less Doamin Authority and Page Authority still above mine.
-
I am little confused here. Are you talking about ranking the app in app store or you has a website for an app that you are trying to ranking in search engines? OR you are trying to rank your app in search engines?
I would love if you can describe a little more and maybe I can be of your help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Horrible ranking for hundreds of content pages
We have hundreds of pages of restaurant reviews (each is 100% original content) on our site (for example, here is a list of many of the content pages: https://www.rewards21.com/articles). The PA of almost every page is 1 (ouch). Doing even the most long-tail Google search doesn't bring up one of those pages (even if I include our company name in the search string). I'm certain we have lots of room to improve SEO, but not even seeing the pages come up for even the most long-tail search has me concerned... Our site used to be on Wordpress many months ago and many of these pages ranked fine..ever since switching away from Wordpress, we've not made any SEO progress. Am wondering if something major is "broken" with our site SEO...
On-Page Optimization | | r210 -
Keyword Stuffing Question
Say your on a e-commerce category page "Shirts" every lower level category has "shirts" in it such as: T-shirt, long sleeve shirt, sweat shirt, v-neck shirt, and so on. Is this page going to be penalized in google for the keyword "shirts" just because it is in the title and on the page a thousand times because i'm targetting words like "long sleeve shirt? and if it is, will the "long sleeve shirt" keyword be negatively affected as well? Answer much appreciated,
On-Page Optimization | | Mike.Bean
Thanks in advance.0 -
Am I spamming my Keyword?
Hi All I am trying to rank my site for many key phrases but the pretty much always contain the word "Sussex" The biggy with a lot of competition is "Caterers Sussex" and similar variations when I view source on their page I find that Gastro catering's code uses "sussex" 92 times in it code. My site www.SussexChef.com uses the word "Sussex" 590 times, the competitors site mentions the word less in its code and is dominant for all my desirable key words. Am I spamming my keyword by using Sussex too often when naming my image file? Is there anything in this or am I barking up the wrong tree? Thanks for your help Ben
On-Page Optimization | | SussexChef830 -
Tips for Getting a Very Small Site to Rank
I am working on a very small (two page) site for a client, and trying to rank for some very competitive local terms. The site is www.arlingtonbuilders.com, and our terms center around local cities (like Arlington) plus "custom homes," "custom renovations," etc. I feel very limited in terms of what I can do on the site, and I'm building citations offsite, but I feel stuck. I'd love some tips for helping them rank better without building out an entire site.
On-Page Optimization | | ScottImageWorks3 -
Blogposts and Google Rankings
I'm pretty new to all of this, my new website is starting to come along nicely in the SERPs, now appear on page 4 for my main key phrases were I didn't appear last week at all. I'm now on a mission to get myself ranked higher but my website is pretty much done... apart from the ongoing blogposts that I need to add, I'm a wedding photographer so every shoot is going on to it. My question, my blogposts aren't necessarily targeting my main key phrase, it might be mentioned once or twice but ultimately it'll most likely be the venue that steals the targeting. By adding the blogposts (I still have 36 to do) and using my keyphrase sparing, will this help to elevate me from page 4 in google? I know that I still need to build backlinks etc to but just something I can't seem to find an answer for on google hehe.
On-Page Optimization | | MartinWardPhoto0 -
Page rank check
Hello everyone, How long should I wait to see if page rank for optimized pages have improved? cheers
On-Page Optimization | | PremioOscar0 -
Keyword in URL: Ranking Factor?
I've got a site about a specific topic, which we'll call "themes" for the sake of this discussion. I personally like to keep the url structure short and clean (for usability purposes, but mainly because I'm a perfectionist and a minimalist). I feel that adding "themes" to the url structure is a bit redundant. However, nearly every keyword phrase that my site should rank for includes the word "themes." So I'm wondering how much I'm handicapping myself by not including the keyword "themes" in the url? The domain name itself sort of includes the keyword . . . although it's in Italian (I chose the domain for it's brand-ability, not for the keyword). A quick example: My Url Structure: www.themo.com/topic/abc My Competitor's Url Structure: www.sitesample.com/themes/topic/abc For many of the keywords, the competitors with the keyword in the url rank highest. But, I'm not sure how much emphasis to place on this, because from my understanding Google doesn't pay as much attention to url keywords anymore . . . and those sites might just be ranking high because they've been around for so long (which also happens to be the reason why they coincidentally also include the keyword in the url, because they started the site when that was a high ranking factor). Thoughts? Should I just trash my perfectionism and add the keyword to the url structure? (By the way, the site is only a couple months old and doesn't have any significant backlinks to inner pages yet, so changing the url structure wouldn't be a big deal if I decided to do that).
On-Page Optimization | | JABacchetta0 -
Competitor rank
Hi We have been doing SEO on one of our properties for 4 years now. We had a new competitor jump in and is now ranking above us within 6 months. I verified various parameters including link backs/etc. but cannot see as to why Google would rank them above our page despite us following all ethical SEO practices/updating content etc. Do you guys have an experience/thoughts on this? P
On-Page Optimization | | Parvesh0