WMT data vs. Analytics
-
Hi
Each month I export my data from WMT and go through analytics.
I also export our non brand queries from analytics and not WMT - I haven't had an issue before, but this month the impression data is quite different. In the hundreds of thousands different for keywords, everything seems to have taken a big jump and it seems strange.
However, not everything is different, I've spot checked some and its; consistent in both, I'm not sure what's going on?
One example would be:
<colgroup><col width="281"> <col width="72"></colgroup>
| industrial shelving | 1016 |
| industrial racking | 999 |These appear as impressions from Query data in analytics, but they appear nowhere in my WMT query data.
Analytics query data shows:
| industrial equipment | 670 |
WMT Data:
| industrial equipment | 143 |
Anyone have any idea? Perhaps some kind of tracking issue?
Also I've triple checked dates etc...
-
Hi Ruth
This is great thank you. I feel the same way about monitoring keywords, however as we work on thousands of pages I have started to report on traffic to content groups set up in analytics which seems to make things easier.
I'll definitely take your advice on looking at our homepage topics in console
Thanks!
-
In my opinion, monitoring every phrase your page ranks for isn't a sustainable goal - there are too many variations and long-tail phrases being searched for. In terms of rank tracking, I tend to focus on the one or two higher-traffic terms I'm really targeting for a page, trusting that that ranking will translate into a halo effect of longer-tail terms and topical authority.
Rather than focusing on finding all of the phrases driving traffic to your page, try focusing on how much organic traffic each landing page is getting, and whether or not that traffic is doing what you want people to do when they reach that page. This will help you discover if the page matches the intent of the terms people are searching for. You should also take a look at the query data in analytics/search console to see if there are topics that your home page is appearing on page 2 or 3 for that you could create a more specific piece of content around - it's a sign that Google already understands your site is related to a topic, and just doesn't have a good page to send people to.
-
Hi
Thats great thanks for the info
How can I easily monitor where the pages rank? Rather than looking at it by keyword?
Is there a tool which would tell you, these are all the phrases your page ranks for? At the moment I have to input all the KWDs I want to monitor into AWR, however this won't tell me the entire picture.
Becky
-
In terms of the correlations between rankings and traffic, one indicator is to look at how individual pages rank and then how much organic traffic each page gets - if it's ranking for some high-traffic terms, you can safely assume that those terms are driving some traffic. As for reporting in general, Bill Sebald just wrote a great post on this for the Moz blog: https://moz.com/blog/are-your-analytics-telling-the-right-story Hope that helps!
-
I think it's worth looking at WMT query data - you should just keep in mind that that information is more useful as a directional indicator, as in "in general, here are the types of terms driving impressions and clicks" rather than an absolute indicator, "this is exactly how many impressions and clicks we're getting for these terms."
-
does anyone have any good reporting tips for SEO?
I use advanced web ranking, analytics & Moz dashboards but reporting takes be some time. Is there anything I can try to report on correlations between rankings & traffic?
-
Great thank you.
I've been using it to report on for a few months and now my results are skewed. I use analytics too so will stick with that for now.
Thanks!
-
HI
Thank you for the feedback. Would it still be worth looking at the WMT query data in analytics or just to stick with new users/sessions?
-
Hi,
In addition to this it can be that the data is missing completely in Google Search Console as they're limiting most of the data you'll see in both tools.
-
Hi Becky,
Google mentioned very clearly that Search Console data may differ from the data displayed in other tools including analytics.
Here you will find all the possible reason @ https://support.google.com/webmasters/answer/1213138?hl=en
FYI Google Webmaster tools does't really provide super accurate info. You'll find that your Google analytics is much more accurate of the two.
You can also check this @ http://www.lunametrics.com/blog/2015/08/05/google-search-console-clicks-vs-google-analytics-sessions/
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why No Goal is recorded in Google Analytics
Hello, I am not sure if i made an error. Can someone please point out. On our sales form, when a user submits the form, the URL displayed is - https://x-y.com/thank-you-2/ I created a Goal like this - 1 ) Under Goal set up, i choose Template option 2 ) Under Goal description, i choose Type > Destination 3 ) and finally, in Goal details field, destination equals to /thank-you-2/ But, no Goal is being tracked. In the first step, should i have selected 'Custom' instead of 'Template' Thanks
Reporting & Analytics | | Johnroger0 -
Google Analytics Not Properly Attributing Goals
My GA has been working fine for years and is now suddenly attributing 100% of my goals/conversions to a "referral" source. In this case "crm.zoho.com". (see attached url) Our contact form is a zoho CRM form. When prospect fills it out online, it dumps them to a thank-you page and the conversion is counted. That all works just fine, but it is not attributing the conversion to Organic or PPC or Direct as it was a month or so ago. I'm not sure if this may be the cause, but I was cleaning up GA about a month ago, deleting some filters I didn't think I needed any more. Thank you for your help. 9CRUx
Reporting & Analytics | | sanctuary2420 -
Google Analytics goals by source report?
Hello everybody. Is there way in Google analytics to create report on what goals have been completed per each source? Example: Lets say I have 3 goals: Subscription, Purchase, Quote. How can I get report, saying something like this: google / organic - Subscription - 5 conversions
Reporting & Analytics | | DmitriiK
Purchase - 3 conversions
Quote - 10 conversions and so on. P.S. Basically, I want the reverse of standard Google Analytics goal completions report, where you can click on goal and see which sources/mediums completions came from. I'd like to do the opposite - "click" on source/medium and see which goals have been completed. Thanks0 -
Rel=Canonical vs. No Index
Ok, this is a long winded one. We're going to spell out what we've seen, then give a few questions to answer below, so please bear with us! We have websites with products listed on them and are looking for guidance on whether to use rel=canonical or some version of No Index for our filtered product listing pages. We work with a couple different website providers and have seen both strategies used. Right now, one of our web providers uses No Index, No Follow tags and Moz alerted us to the high frequency of these tags. We want to make sure our internal linking structure is sound and we are worried that blocking these filtered pages is keeping our product pages from being as relevant as they could be. We've seen recommendations to use No Index, Follow tags instead, but our other web provider uses a different method altogether. Another vendor uses a rel=canonical strategy which we've also seen when researching Nike and Amazon's sites. Because these are industry leading sites, we're wondering if we should get rid of the No Index tags completely and switch to the canonical strategy for our internal links. On that same provider's sites, we've found rel=canonical tags used after the first page of our product listings, and we've seen recommendations to use rel=prev and rel=next instead. With all that being said, we have three questions: 1)Which strategy (rel=canonical vs. No Index) do you recommend as being optimal for website crawlers and boosting our site relevance? 2)If we should be using some version of No Index, should we use Follow or No Follow? 2)Depending on the product, we have multiple pages of products for each category. Should we use rel=prev & rel=next instead of rel=canonical among the pages after page one? Thanks in advance!
Reporting & Analytics | | Leithmarketing0 -
Enable Demographics and Interests reports using analytics.js
Hi, I may be going mad, but i can't find the code to activate demographics and interest reports if you are using the new analytics code. I can only find the code adjust for the old code. Any one know where to find this? Thanks Paul
Reporting & Analytics | | eminent0 -
What's the problem with this code for Google Analytics
Hello, I'm using this code in my thank you page to track ecommerce sales in GA. The problem that I'm having is that in the google event the _trackPageview doesn't register the proper page but puts the url of the ecommerce website. The transaction is properly tracked. Any ideas of what could be the issue looking at this code? Maybe there could be other code could be causing the problem? Thanks a lot.
Reporting & Analytics | | nagar0 -
How can I verify if someone is Google Analytics certified?
I am looking to hire an IC to help with analytics. I need to know how I can verify if they are GA certified. They gave me a link to a http://www.starttest.com profile. Is that legit?
Reporting & Analytics | | inhouseseo0 -
No Social Sources in Google Analytics - what am I doing wrong?
Hello Everyone, I'm having a strange issue: I DO NOT have in my Google Analytics the "Social" tab under the Traffic Sources category. Look at the first image of this post: http://marketingland.com/google-analytics-social-reports-8138 How do you "get" that to show? Hope somebody has this issue and can help, Thanks a lot, Alex
Reporting & Analytics | | pwpaneuro0