Local Rankings

[dentaldesign]

Hi all,

I do hope to get some insight into this problem.

I look after a webiste - http://www.crownhilldentalpractice.co.uk/ - and the age used to rank for 'dentist plymouth' in the middle of the first page of the SERPS on Google. The ranking then slowly slipped at the beginning of this year and following the Penguin update it has fallen to the bottom of page 1 and is sometimes seen on page two.

Their competitors are mostly in plymouth, but there is a site whose physical location is close to my client, and yet they maange to rank more highly. I have tried to see what this domain has been doing - they have a marginally higher domain authority, but the clients domain is older.

Checekc Webmaster, (no messages) re-submitted site map, built up internal links, optimised images, bilt up Google + with reviews too.

They have some social signlas from facebook too.

Any ideas of how to get these guys back up to above the fodl on poage one for that keyword?

Kind Regards

Carrie

[dentaldesign]

Many thanks Miriam and Eric..

Another Audit following your resources and a think again with content.

Kind Regards

Carrie

[MiriamEllis]

Hi There!

Just to double check, I'd go through this: https://moz.com/blog/ultimate-local-seo-audit though it sounds like you've done a lot of the basic research.

I would then comb through this to see if anything is missing local-wise from your strategy: https://moz.com/local-search-ranking-factors

Finally, I would be absolutely sure there's not duplicate content. I've encountered a great deal of this looking at dental sites in the US. It seems many of them take their product and service descriptions from manufacturers, so it's something for which to be on the lookout. And, of course, be sure that the content on the site is not only unique, but is of high quality (not thin, error-ridden, etc.)

Hope this is a start!

[Eric_Rohrback]

I would recommend doing a competitor analysis to see what they're doing to get ahead of this site. Learn if it's backlinks that are pushing them ahead, better blog content, or maybe it's onsite elements that are holding you back. Your Yoast SEO plugin is set up with the "en-US" locale open graph meta property, so it's possible there are other mixed signals on the site. Getting everything correct on site will go a long way to helping the site rank.

There are a few sites with higher DA and PA, so there might be a few on-site elements to check out first. I would start with an on-site audit to make sure you're covering all the low hanging fruit/areas you can control, then take a closer look at an off-site strategy.

OeDT5rB.png