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How Do You Think My Local SEO Multi-location Geotargeting Strategy Will Work?
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I have a question. I just got a full-time job at Zavza Seal, an upstanding insulation contractor targeting neighborhoods of Suffolk and Nassau counties in New York. I was hired as an SEO content specialist. (Thanks Rand! You're one of my mentors~!) So, they handed me a spreadsheet of pages for city-specific terms, and they had a system in place for local rankings. But I was taught to do service-specific city pages a certain way. If the search term is for people looking for a service in that town, that's what you give them. However, I was told to proofread them, and as an SEO specialist, I couldn't keep my hands off of them. The pages were skimpy. (Example: h2, paragraph, bullets, short paragraph summary, short paragraph about the city.) What threw me off is that the content, while it was service specific, it was blog topics localized. Those are great (when long enough and optimized to compete in SERPs) but I've never seen them done on service pages. (Example: Why is Mold Remediation Necessary in Baldwin?. Now, this went in two directions in my mind. (and I wanted to do the best for the company, because I'm a wicked brat for teams, AND I get commissions on leads, so that was motivation, too.)
Anyway, 1. This could be a new approach and worthy of an SEO study on my startup site, where I take on part time clients after work, because I've never seen it done before and it could, if optimized for the target service and city rank high in SERPs AND build thought leadership and authority as a local expert. (Whereas city service pages in standard format would just promote your service. ..) What do you guys think? I just put the topic up for discussion for my team, asked them about it in detail and asked if they wanted to A'/B test a few to see what get's better traction organically. Mr. Fishkin was one of my mentors. I really wish I just had his number for this one LOL. -
Congratulations on your new role at Zavza Seal! It's fantastic that you're already thinking creatively about SEO strategies. Your idea of exploring blog-style, localized service pages is intriguing. It could indeed be a unique approach to not only enhance SERP rankings but also establish thought leadership. Discussing it with your team and proposing A/B testing is a great way to gather insights. Trust your instincts and leverage the mentorship you've received, including Mr. Fishkin's guidance. Best of luck with your innovative SEO endeavors!
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( IT Business Analyst ) (best universities in Canada for MBA) ( Canada immigration for doctors) -
It sounds like you're facing an interesting challenge with optimizing service-specific city pages for Zavza Seal. The idea of incorporating blog-style content into these pages for both SEO and thought leadership is innovative. Testing this approach through A/B testing is a great way to measure its effectiveness. Given your background and mentorship from industry experts like Rand Fishkin, it's a valuable opportunity to explore uncharted territory in the SEO landscape. Good luck with your discussion with the team and potential A/B testing, and may your efforts bring success in both organic traction and thought leadership for Zavza Seal!
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(best universities in Canada for MBA) (IT Business Analyst)(Canada immigration for doctors -
Local SEO multi-location geotargeting is the process of optimizing your website and online presence to rank well in search results for multiple locations. This can be a complex process, but it is essential for businesses that operate in multiple locations.
[Read the Complete Article "Local SEO Multi-location Geotargeting Strategy"]
Here is a step-by-step guide to developing a local SEO multi-location geotargeting strategy:
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Create a separate landing page for each location. Each landing page should be optimized for the specific location it represents, including the local address, phone number, and keywords.
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Optimize your Google My Business (GMB) profile for each location. Your GMB profile is one of the most important factors in local SEO, so make sure it is accurate and complete. Be sure to include your local address, phone number, website, and a description of your business.
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Get local citations. Citations are mentions of your business name, address, and phone number (NAP) on other websites. The more citations you have, the more likely you are to rank well in local search results.
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Build local backlinks. Backlinks are links from other websites to your own. They are an important factor in SEO, and they can help you rank higher in search results. When building backlinks, focus on getting links from high-quality, relevant websites.
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Create and publish local content. Local content is content that is relevant to the specific locations you serve. This could include blog posts, articles, videos, or infographics. By publishing local content, you can demonstrate your expertise and authority to search engines and potential customers.
[To learn how to exploit the digital marketing opportunities using Local SEO you can join "Digital Marketing Course"]
Local SEO is not just about ranking well in search results. It is also about connecting with potential customers on an emotional level. By optimizing their website and online presence for local SEO, businesses can show potential customers that they are the business they are looking for. They can demonstrate their expertise, their commitment to customer service, and their understanding of the unique needs of the local community.
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Warm Regards
Rahul Gupta (Digital Marketing Consultant)
Suvidit Academy - Digital Marketing Course & Training Academy -
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The success of your Local SEO multi-location geotargeting strategy will depend on various factors such as your implementation, competition, and the quality of your content. It's important to monitor results, make adjustments as needed, and stay updated with SEO best practices to improve its effectiveness over time.
(Canada PR) (Canada PR By Investment) (PMP Exam Prep) (Study abroad)
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