Is there a tool that measures what keyword searches actually bring in clients?
-
Is there a tool to measure what keywords are bringing in clients? For instance, there is a keyword phrase with a high volume of searches so naturally I am inclined to include this phrase in my title tag. However, it does not seem like a search phrase that a potential client would use. Is there a tool to see what phrases actual clients are using?
-
Thank you. Marc is correct in his assessment of my question. I have a client that I am optimizing for and I want to include the correct Kws in the title tags. I just think the most obvious Kws are not want their ultimate paying customers will be using to search for the company. The campaign is a good idea.
-
The first answer above should be stage 1 for you. Install Google Analytics and view which keywords are bringing traffic to you site.
However you question sounds like it is geared towards something different, like knowing which keywords clients are using for search before attempting to rank for that term. This is completely legitimate, after all why would you spends lots of time, effort and maybe $ on ranking for keywords that are not searched by the right people and do not convert!?
There is no tool out there that will gaurantee whether your specific user base is searching for a specific keyword or not or which keywords will convert users into paying customers. It sounds like you need to do some proper keyword research. I am not going to write that all out here, but I remember a good piece being here on SEOmoz that maybe worth reading (i think article 2 of 8 is about keyword research, but worth reading all parts):
http://www.seomoz.org/blog/the-8step-seo-strategy-step-1-define-your-target-audience-and-their-needs
Also always remember, you should know your business better than anyone else. If you don't think your clients will be searching for that kind of term then they are probably not.You maybe drawn to that term because of the large search volume being displayed to you. Be aware that depending on your niche, just sticking that large volume keyword in your title tag does not mean you will rank for it (it may require a lot of additional effort).
However there are ways of checking before optimising..
-
Do some research in your specific niche - ask past or active clients what they would search for! Nothing better than seeing what comes direct from the horses mouth! (you can then expand on their answers via further keyword research)
-
Test keywords via adwords or other ppc options. If you have the budget this can be worthwhile as you can get instant traffic for the trial keyword without having to waste time, effort or money on optimising your website for it.
-
-
We use Google Analytics for this:
Set up GA and navigate to My Site > Traffic Sources > Search > Organic
Here you can see the keywords that brought people to your site, how long they stayed, the bounce rate and so forth. You can also then click onto the keyword and see a graph of change over time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Proper use of location in keywords
¿If I want to track keywords in a specific location, do I need to write the keyword with the location or only the keyword? For example: If I want to track the results of the keyword "hair salon" in a specific city, should I write "Hair salon in (city chosen) or only hair salon.
Keyword Research | | reginadelafuente0 -
Keyword inside keyword
Hi, I'm a newb and I'm trying to wrap my head around how this keyword thing works. Let's say I find these KWs as part of my research: Acupuncture Acupuncture Clinics Acupuncture Clinics in Gainesville Acupuncture Clinics in Gainesville Florida Does optimizing for Acupuncture Clinics in Gainesville Florida optimize me for all the other terms as well? And furthermore, might I appear for searches like these too: Acupuncture Florida Acupuncture Gainesviile Acupuncture clinics Fl Thanks a bunch!
Keyword Research | | Graphbyte0 -
Local keywords still relevant?
Now with Google localizing search increasingly personalizing queriesquery results, is it still necessary to add geo-specific modifiers to keywords? [reworded for clarity]
Keyword Research | | SSFCU0 -
Keyword ranking tool?
I am looking for a tool that would show ranking keywords for my website - except Google Anlaytics and Webmaster. I don't want to enter the keywords to see if my website is ranking I'd like to see if there are any keywords that rank already Thanks!
Keyword Research | | Rubix0 -
How can I get a list of keywords related to my specific keyword?
With a keyword such as 'vacant land,' how can I find related keywords?
Keyword Research | | Jeraldine0 -
Local Keyword Geolocation
I am really confused about how geolocation and search works. For example, I can search "Air Conditioning Repair" in Google and will get local search results depending on my geolocation. How do I set up keywords in SEOmoz "Air Conditioning Repair" and get the ranking depending on the users geolocation? Do I have to have the keyword "Sacramento Air Conditioning Repair" to get the same results if I search within the vicinity of Sacramento with the term "Air Conditioning Repair." Thanks in advance for everyones help on this question.
Keyword Research | | TalkingSheep0 -
Long Tail Keyword Research
Hi, I have read lots of articles on long tail keyword research and all of it seems to apply to models and makes, i.e. "Canon power shot digital _camera _2MP" However, I work in the interior design industry, which doesn't have models and makes, if you see what I mean. Does anyone have any advice on how to do long tail keyword research for this sector or similar? Thanks for your help. Mik
Keyword Research | | increation0 -
Do you use broad match or exact match on Adwords Keyword Tool when doing keyword research?
I wasn't sure whether to classify this as a discussion or a question. I'd love "the right answer" but I'm not sure if we're going to get one... Let's try. When you use the Adwords Keyword Tool for doing keyword research, do you use the numbers from "broad match" or "exact match" when comparing relative search volume of keywords? (And yes, I know the numbers need to be taken with a grain of salt, but when it comes down to it, you're using the numbers to compare and come to conclusions regarding the best keyword to use - so which match type gives you the data you're looking for?) To be a little more specific - when you select "exact match" for, let's say the keyword "baking supplies", is that telling you how many people searched for that phrase within quotes <"baking supplies">, or how many people searched for only <baking supplies="">, as opposed to that word within a phrase <baking supplies="" stores="">or with the words reversed <supplies baking="">?</supplies></baking></baking> Based on some keyword research we had done a year ago where any phrase reversals like <water bottles="">and <bottles water="">were coming out with the exact same numbers, even when it wasn't so intuitive that there would be the same search volume, we came to the conclusion - with the tentative suggestion of the SEOMoz staff on the old Q & A - that broad match would include all instances of the keywords in reverse order, so if you wanted to know how many people were searching for <water bottles="">only, you needed to use exact match. </water></bottles></water> That's what we did for about a year (I also think I saw Rand mention that somewhere in a presentation slide recently, although I could be mistaken and I don't recall exactly where it was to check it up) and then based on a recent forum discussion I had where someone was questioning that premise, I did another check with two KW reversals and while <water bottles="">and <bottles water="">still give the same number, <baking supplies="">and <supplies baking="">do not. </supplies></baking></bottles></water> So I'm left with a big question here as to what the best policy is. Google Adwords Help is very vague on what the match type means in the tool (it seems to be talking about only your settings for your campaigns). So - any input after this long saga? Thanks!
Keyword Research | | debi_zyx0